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All Journal Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Manik, Irfan Rohot Uli
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Decision Sciences, Operations Research & Management Public Health Social Sciences

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ANALISIS PRODUK LAYANAN RS APUNG NUSA WALUYA 2 MENURUT CARA BAURAN PEMASARAN Lubis, Ivan Reynaldo; Melissa, Hilda; Suwandi, Indah Pratiwi; Manik, Irfan Rohot Uli; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Publisher : UI Scholars Hub

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Abstract

Hospitals as health service institutions are essential for society. However, in Indonesia, hospitals are not always available in areas far from regional or city government centers. Floating hospitals are an alternative that plays a significant role in island countries such as Indonesia. Even though the number of floating hospitals is very limited, marketing strategies through a marketing mix are still needed for their development, whether assessed from a business or non-business perspective. This study used a descriptive-analytical approach by collecting data from observations and collecting literature as the discussion material. As a result of simple observations and analysis, this study found that the Nusa Waluya 2 Floating Hospital had implemented marketing mix principles by various existing theories. However, the Nusa Waluya 2 Floating Hospital still needs to redesign and plan a more mature marketing strategy. The strategy focuses explicitly on its healthcare product mix. By applying the principles of a better marketing mix, it is hoped that the vision and mission of Nusa Waluya 2 Floating Hospital can be realized.
RENCANA STRATEGIS PENINGKATAN KINERJA POLIKLINIK EKSEKUTIF RUMAH SAKIT X TAHUN 2024 -2027: PENDEKATAN BALANCED SCORECARD Manik, Irfan Rohot Uli; Bachtiar, Adang
Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Publisher : UI Scholars Hub

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Abstract

Hospital X is a private hospital that has executive polyclinic services. Medical record data shows that in the last four years, the number of visits from the executive polyclinic unit has never reached the target set. This research is to prepare the strategic plan for improving the executive polyclinic of Hospital X's performance for 2024-2027. The types of data in this research are primary data and secondary data. Primary data is qualitative data from in-depth interviews, Consensus Decision Making Group (CDMG) with informants, and direct observation. Secondary data consists of quantitative data and qualitative data. Strategy implementation will be described as Key Performance Indicators (KPI) using the Balanced Scorecard (BSC) approach. The Matching Stage results in the IE matrix show the position of the hospital in cell 1 in the IE matrix, namely grow and build. The QSPM results combined with existing theory in determining priority strategies produce the following strategy sequence: optimizing promotion, optimizing facilities and facilities, optimizing products and services, optimizing technology, optimizing human resources, and optimizing service excellence. The conclusion is that the strategic plan, made complete with indicators according to the BSC and targets, will be able to serve as a guide for Hospital X in realizing executive polyclinic services as superior services.
Co-Authors Adang Bachtiar Lubis, Ivan Reynaldo Melissa, Hilda Suwandi, Indah Pratiwi Wahyu Sulistiadi