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All Journal Arus Jurnal Psikologi dan Pendidikan Jurnal Ekonomi dan Bisnis
Tiara
Universitas Mercu Buana Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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PENGARUH E-MARKETING, KEPERCAYAAN KONSUMEN DAN EWOM TERHADAP KEPUTUSAN PEMBELIAN ONLINE PRODUK FASHION DI MARKETPLACE SHOPEE DI YOGYAKARTA Tiara; Audita Nuvriasari
Jurnal Ekonomi Dan Bisnis Vol 17 No 2 (2023): JEB Vol 17 No 2 Juli 2023
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v17i2.37

Abstract

This study aims to analyze influence of e-marketing, consumer trust, and e-WOM on online purchasing decisions fashion products in the Shopee marketplace. This research was conducted with a quantitative approach. Primary data collection was carried out by distributing questionnaires to a sample 100 respondents at least 17 years old and purchasing fashion products online in the Shopee marketplace for the past 1 year during which this research was conducted. The results of the Instrument Test stated that the data in this study were valid and reliable on The results of the Classical Assumption Test stated that the data in this study were normally distributed and produced a regression model that was free from multicollinearity and heteroscedasticity. The results of this study indicate that e-marketing has a positive and significant effect on online purchasing decisions fashion products in the Shopee marketplace with a significance level of 0.000 < 0.05. Consumer trust has no positive or significant effect on online purchasing decisions fashion products in the Shopee marketplace with a greater significance level of 0.997 > 0.05. Then e-WOM has a positive and significant effect on online purchasing decisions fashion products in the Shopee marketplace with a significance level of 0.009 <0.05.
Stres Akademik dan Kecenderungan Impulsive Buying pada Mahasiswa di Yogyakarta Angelina Dyah Arum Setyaningtyas; Tiara; Ridwan Rahmawan
Arus Jurnal Psikologi dan Pendidikan Vol 5 No 1: Februari (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajpp.v5i1.1171

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara stres akademik dengan kecenderungan Impulsive Buying pada mahasiswa di Yogyakarta. Hipotesis yang diajukan adalah ada hubungan yang positif dan signifikan antara stres akademik dengan kecenderungan perilaku impulsive buying pada mahasiswa di Yogyakarta. Subjek dalam penelitian ini berjumlah 100 orang mahasiswa. Cara pengambilan subjek dengan menggunakan sampling purposive. Pengambilan data penelitian ini menggunakan Skala Stres Akademik dan Skala Impulsive Buying . Teknik analisis data yang digunakan yaitu analisis korelasi Product Momen and person. Berdasarkan hasil analisis data diperoleh koefisien korelasi (R) sebesar 0,331 dengan p = 0,000 (p < 0,050). Hasil tersebut menunjukan bahwa terdapat hubungan positif yang signifikan antara Stres Akademik dengan Impulsive Buying. Diterima nya hipotesis dalam penelitian ini menunjukan koefisien determinasi (R^2) sebesar 0,109 yang menunjukan bahwa variabel Stres akademik menunjukan kontribusi (10,9%) terhadap Impulsive Buying dan sisanya (89,1%) dipengaruhi oleh faktor lain yang tidak diteliti oleh peneliti.
Co-Authors Angelina Dyah Arum Setyaningtyas Audita Nuvriasari Ridwan Rahmawan