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All Journal Literacy : International Scientific Journals of Social, Education, Humanities Tali Jagad Jurnal Ilmiah Manajemen
Faizzatur Rochma
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Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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Analysis of the Influence of Service Quality and Comfort on Geprek John HK Customer Satisfaction: Analisis Pengaruh Kualitas Pelayanan dan Kenyamanan Terhadap Kepuasan Pelanggan Geprek John HK Faizzatur Rochma; Afifatus Sholikhah
TALI JAGAD JOURNAL Vol. 2 No. 1 (2024): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.02.01.5

Abstract

The culinary industry is one of the assets that is developing nowadays along with changes in lifestyle and consumer preferences. One of the culinary industries that is developing at the moment is geprek Jhon HK which is unique with its geprek chicken. The aim of this research is to determine the level of service quality and comfort that influence customer satisfaction at Geprek John HK. The method used in this research is a quantitative method and the respondents in this research are 45 Jhon HK geprek consumers. The results of this research are that there is a linear relationship between comfort and customer satisfaction, and there are no multicollinearity, autocorrelation or heteroscedasticity problems in the regression model. And the conclusion is that service quality and comfort have a positive influence on customer satisfaction.
The Mediating Role of Innovation Capability to Improve Knowledge Sharing on Smess Performancce Faizzatur Rochma; Ayu Lucy Larassaty; Nafia Ilhama Qurratu’aini; Afifatus Sholikhah
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v3i3.2036

Abstract

This study aims to analyze the role of Knowledge sharing to improve SME Performance Small and Medium Enterprises (SMEs) in Sidoarjo by considering Innovation capability as a mediating variable. Using a quantitative method with an explanatory approach, data were collected from 31 respondents with a questionnaire and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The findings show that knowledge sharing has a significant influence on improving SME performance. However, innovation capability does not contribute directly to improving performance, but rather acts as a supporting factor in the continuous innovation process. The findings underscore the importance of building an effective knowledge sharing culture as a key strategy in enhancing SME competitiveness amidst evolving market dynamics.
Co-Authors Afifatus Sholikhah Afifatus Sholikhah Ayu Lucy Larassaty Nafia Ilhama Qurratu’aini