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All Journal Jurnal Bisnis, Manajemen, dan Ekonomi International Journal of Business, Management and Economics Edutainment : Jurnal Ilmu Pendidikan dan Kependidikan
Sumarno sumarno
Universitas Muhammadiyah Bangka Belitung
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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HUBUNGAN SUPERVISI AKADEMIK KEPALA SEKOLAH DAN PEMANFAATAN PLATFORM MERDEKA MENGAJAR TERHADAP MUTU PENDIDIKAN DI SEKOLAH DASAR KECAMATAN SUBAH KABUPATEN BATANG Mela Farestin Farestin; Ahmad Buchori; Sumarno Sumarno
Edutainment : Jurnal Ilmu Pendidikan dan Kependidikan Vol 13 No 1 (2025): Edutainment: Jurnal Ilmu Pendidikan dan Kependidikan
Publisher : UNMUHBABEL Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35438/e.v13i1.981

Abstract

Tujuan penelitian untuk menjelaskan hubungan supervisi akademik kepala sekolah, modal psikologi dan pemanfaatan PMM terhadap mutu pendidikan mutu pendidikan sekolah dasar Kecamatan Subah Kabupaten Batang. Pendekatan dalam penelitian ini adalah pendekatan kuantitatif dengan desain korelasional. Hasil uji normalitas X1 = 0,172, X2= 0,156, Y = 0,177 yang artinya lebih besar dari 0,05 maka data berdistribusi normal. Selanjutnya uji linieritas pemanfaatan PMM dengan mutu pendidikan yang dihitung dengan koefisian korelasi adalah 0,172 lebih dari 0,05. Hasil uji multikolinieritas menunjukkan bahwa data memiliki nilai VIF sebesar 1,008 yang artinya kurang dari 10 dan nilai Tolerance yaitu 0,992 lebih dari 0,10 maka tidak terjadi hubungan multikolinieritas. Uji hipotesis didapatkan nilai sig f change adalah 0,955. Jadi, dari hasil yang diperoleh tersebut dapat dinyatakan bahwa Ho ditolak dan Ha diterima. Hasil penelitian (1)Sejumlah 81% supervise akademik kepala sekolah dalam kategori sangat baik dengan rata-rata sebesar 85,06 artinya supervise akademik kepala sekolah se kecamatan Subah Kabupaten Batang selalu melakukan supervise akademik. (2) Sejumlah 94% pemanfaatan PMM dalam kategori sangat baik dengan rata-rata sebesar 86,71 artinya pemanfaatan PMM oleh guru di sekolah dasar Kecamatan Subah Kabupaten Batang. (3) Ada hubungan yang positif 0,955 antara supervisi akademik dan pemanfaatan PMM dengan mutu pendidikan di sekolah dasar Kecamatan Subah Kabupaten Batang.
Digital Marketing Analysis through PPC Advertising Strategies to Improve the Competitiveness of MSMEs Sumarno Sumarno; Fahry Reza
International Journal of Business, Management and Economics Vol. 7 No. 2 (2026): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v7i2.3510

Abstract

This study aims to analyze the implementation of Pay-Per-Click (PPC) Advertising through Facebook Ads in improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Pangkalpinang City and to identify the key factors influencing its effectiveness. This research was conducted in Pangkalpinang City, Bangka Belitung Islands Province using a qualitative case study approach. Data were collected through in-depth semi-structured interviews with 20 MSME actors from various sectors (culinary, crafts, fashion, services), non-participant observation of Facebook Ads Manager activities, and documentation studies. Data analysis was performed using thematic analysis techniques assisted by NVivo 12 software. The study reveals that while MSMEs in Pangkalpinang have adopted Facebook Ads, its effectiveness remains suboptimal due to three main factors: (1) imprecise targeting strategies, with 80% of MSMEs relying only on basic parameters like location (60%) and age (45%), (2) limited creative content production dominated by static images (70%), and (3) weak campaign evaluation practices, with only 35% regularly monitoring Ads Manager. This study is limited to MSMEs in Pangkalpinang City and focuses solely on the Facebook Ads platform. The research also did not quantitatively measure detailed financial aspects such as Return on Investment (ROI). This research contributes to the digital marketing literature, particularly in the context of PPC advertising for MSMEs in developing regions. Practically, it provides guidance for MSME actors, policymakers, and business development institutions in designing effective digital marketing training and mentoring programs.
Strategi Pemasaran Digital Berbasis Green branding untuk Penguatan UMKM Menuju Ekonomi Berkelanjutan di Kota Pangkalpinang Tahun 2025 Sumarno Sumarno; Rila Aprylya
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 7 No. 1 (2026): Jurnal Bisnis, Manajemen, dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v7i1.3288

Abstract

This study aims to analyze digital marketing strategies grounded in green branding to strengthen the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) and support sustainable economic development in Pangkalpinang City. In the face of the challenges of the digital era and increasing environmental sustainability demands, MSMEs are required to adopt marketing approaches that are not only commercially effective but also environmentally sustainable. This research employs a qualitative approach, using data collection techniques such as in-depth interviews, field observations, and document analysis, with several MSME actors who have implemented green branding principles in their digital marketing activities. The findings reveal that the implementation of green branding-based digital marketing strategies can enhance brand image, increase customer loyalty, and open access to new market segments that are concerned with environmental issues. However, challenges remain, including limited digital literacy, high costs of technology adoption, and limited understanding of sustainability concepts. Therefore, sustained support from local governments, training institutions, and other stakeholders is needed to drive the transformation of MSME marketing toward a greener, more sustainable direction
Co-Authors Ahmad Buchori Fahry Reza Mela Farestin Farestin Rila Aprylya