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All Journal Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA)
Maria Magdalena Bate’e
Fakultas Ekonomi Universitas Nias, Gunungsitoli, Indonesia
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian di Indomaret Mudik Kota Gunungsitoli Meiman Syukur Laoli; Maria Magdalena Bate’e; Yupiter Mendrofa; Serniati Zebua
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 4 No. 2 (2024): Artikel Periode Juli 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i2.4078

Abstract

Latar belakang: Penelitian ini bertujuan untuk menilai seberapa besar pengaruh Perilaku Konsumen Terhadap Keputusan Pembeli di Indomaret Pattimura Mudik Gunungsitoli. Metode: Jenis penelitian yang digunakan adalah penelitian kuantitatif. Data yang diolah adalah hasil dari penyebaran kuesioner kepada pelanggan Indomaret Pattimura Mudik. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linear berganda. Untuk menjelaskan deskripsi penelitian yang berkaitan dengan hipotesis dengan menggunakan analisis: Uji Validitas, Uji Reliabilitas, Uji t (Parsial). Hasil: Berdasarkan hasil analisis data untuk uji signifikansi uji t menunjukkan bahwa variabel X (perilaku konsumen) Kebudayaan secara parsial berpengaruh positif dan signifikan terhadap Keputusan Pembelian di Indomaret Pattimura Mudik, dengan R square: 18,2%. Pengaruh perilaku konsumen terhadap keputusan pembelian dengan berpedoman pada ketentuan nilai sig<0,05 diperoleh nilai Sig. sebesar 0,000. Kesimpulan: Dengan nilai ini dapat dikatakan variabel Perilaku Konsumen (X) berpengaruh signifikan terhadap variabel Keputusan Pembelian (Y) atau nilai Sig. 0,000 < 0,05 maka Ho ditolak, Ha diterima. Maka variabel X (Perilaku Konsumen) memiliki (ada) pengaruh terhadap variabel Y (Keputusan Pembelian).
Analisis Faktor-Faktor Yang Mempengaruhi Tingkat Literasi Keuangan Pegawai di Kantor Sekretariat Daerah Kabupaten Nias Nofelman Duha; Maria Magdalena Bate’e; Idarni Harefa; Kurniawan S. Zai
Visi Sosial Humaniora Vol. 5 No. 1 (2024): Visi Sosial Humaniora: Edisi Juni 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i1.2321

Abstract

Employees at the Nias Regency Regional Secretariat Office have different understandings about financial literacy. Some employees are trapped in fraudulent investments and there are still many employees who have consumerist habits, namely buying things based on desire, not need. This research aims to determine the influence of age, gender, education and income factors on the level of financial literacy of employees at the District Regional Secretariat Office. The data collection method in this research uses primary data obtained from filling out questionnaires with 51 employee respondents at the Nias Regency Regional Secretariat office as well as secondary data obtained from journals related to this research. The data analysis methods used are validity test, reliability test, correlation coefficient test, determinant coefficient test, normality test, heteroscedasticity test, multiple linear regression test, T test and F test. The results of this study show that the factors of age and education have a positive and significant effect on the level of financial literacy of employees at the Regional Secretariat Office of Nias Regency, while the factors of gender and income do not have a positive and significant effect on the level of financial literacy of employees at the Regional Secretariat Office of Nias Regency. Simultaneously, the factors age, gender, education and income have a 76.4% influence on the level of employee financial literacy, while the other 23.6% is influenced by other variables not included in the research.
Co-Authors Idarni Harefa Kurniawan S. Zai Meiman Syukur Laoli Nofelman Duha Serniati Zebua Yupiter Mendrofa