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All Journal Jurnal Ekuilnomi Tractare: Jurnal Ekonomi-Manajemen
Robin Robin
Sekolah Tinggi Manajemen Bisnis Multi Sarana Manajemen Administrasi Dan Rekayasa Teknologi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Harga, Store Atmosphere, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Kafe Titik Temu Pos Bloc Medan Robin Robin; August Halomoan Siregar; Christian Tristan
Jurnal Ekuilnomi Vol. 7 No. 2 (2025): Ekuilnomi Vol 7(2), Mei 2025
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/yra72p61

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh dari harga, store atmosphere dan kualitas pelayanan terhadap kepuasan pelanggan. Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif. Jumlah populasi dalam penelitian ini adalah tidak diketahui. Teknik penentuan jumlah sampel yang digunakan dalam penelitian ini menggunakan rumus Moe dan berjumlah 96 responden. Metode analisis ini mencakup validitas dan reliabilitas, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis melalui uji t dan F, dan uji koefisien determinasi (R2). Harga, store atmosphere dan kualitas pelayanan secara parsial berpengaruh dan signifikan terhadap kepuasan pelanggan pada Kafe Titik Temu Pos Bloc Medan. Harga, store atmosphere dan kualitas pelayanan secara simultan berpengaruh positif dan signifikan terhadap Kafe Titik Temu Pos Bloc Medan.
The Role Of Employee Resilience In Moderating The Influence Of Work Motivation And Work Discipline On Work Productivity At PT Natural Foods Sukses Makmur Robin Robin; Ferry Hidayat; Jayastu Jayastu
Tractare: Jurnal Ekonomi-Manajemen Vol 9 No 1 (2026): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v9i1.197

Abstract

The objective of this study is to determine the role of employee resilience in moderating the influence of work motivation and work discipline on employee productivity at PT Natural Foods Sukses Makmur. This study uses a descriptive quantitative method with quantitative data obtained from primary data through questionnaires and secondary data from relevant literature. The population in this study consists of all employees of PT Natural Foods Sukses Makmur, totaling 30 employees, so a saturated sampling technique is used with a total sample of 30 respondents. The results show that work motivation and work discipline have a positive effect on employee productivity, both partially and simultaneously. In addition, employee resilience is proven to strengthen the influence of work motivation on productivity, but it is not able to moderate the influence of work discipline on productivity.
Co-Authors August Halomoan Siregar Christian Tristan Ferry Hidayat Jayastu Jayastu