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All Journal Jurnal Informatika Ekonomi Bisnis
Yandri Ardolof Toar
Universitas Jakarta Internasional
Economics, Econometrics & Finance

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Factors Affecting Repurchase Intention Wanda Novita; Yandri Ardolof Toar
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.733

Abstract

This research endeavors to scrutinize the determinants influencing consumers' satisfaction for repurchasing intention on the Shopee platform, with customer satisfaction posited as an intermediary variable. Employing a quantitative methodology, data from respondents were collected through a google form survey. The sampling strategy involved convenience sampling, yielding a cohort of 102 participants. Data analysis was executed using a partial least squares structural equation model (PLS-SEM), validated through SmartPls 3.0. The findings indicated that delivery service, brand reputation, and cashback promotions exerted a favorable impact on customer satisfaction, thereby positively influencing repurchase intentions. Moreover, customer satisfaction emerged as a mediating factor in the correlation between service delivery and repurchase intentions, as well as between cashback promotions and repurchase intentions.
Co-Authors Wanda Novita