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Pengaruh Lokasi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada PT Vitabiotics Utama Jakarta Timur Syabrina Fitriyani; Ambar Widya Lestari
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 1 No 1 (2022): Jurnal Manajemen & Pendidikan [JUMANDIK]
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:1.No:1.2022.1.Hal:1-14

Penelitian ini bertujuan untuk Menguji Lokasi dan kualitas Pelayanan terhadap Kepuasan Pelanggan pada PT Vitabiotics Utama di Jakarta Timur. Jenis penelitian ini bersifat deskriptif kualitatif. Teknik pengambilan sampel menggunakan rumus slovin dan diperoleh sampel sebanyak 93 responden. Adapun populasi yang dipergunakan sejumlah Apotik/Retailer yang membeli Produk Osteocare pada PT Vitabiotcs Utama, sedangkan analisis data yang dipergunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, koefisien korelasi, koefisien determinasi dan uji hipotesis. Adapun Hasil uji t (parsial) diperoleh Lokasi berpengaruh terhadap Kepuasan Pelanggan, sedangkan Kualitas Pelayanan berpengaruh terhadap Kepuasan Pelanggan. Hasil uji F (simultan), Lokasi dan Kualitas Pelayanan berpengaruh terhadap Kepuasan Pelanggan.

Pengaruh Promosi, Citra Perusahaan, Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen pada PT Alfaria Trijaya Alfamart Panunggangan Timur Nurmin Arianto; Sewaka Sewaka; Syabrina Fitriyani
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 2 No 3 (2024): Jurnal Manajemen & Pendidikan [JUMANDIK]
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:2.No:3.2024.155.Hal:140-154

The aim of this research is to determine the influence of promotional activities and service quality on consumer purchasing decisions in using delivery services at the J&T Express Graha Raya Serpong Branch, South Tangerang City. The method used is quantitative. The sampling technique used the Slovin formula and a sample of 99 respondents was obtained. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination and hypothesis testing. The results of this research are that promotional activities have a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (9.543 > 1.985). Service quality has a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (8.824 > 1.985). Promotional activities and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 7.153 + 0.442X1 + 0.391X2. The correlation coefficient value is 0.787 or has a strong level of relationship with determination of 62.0% while the remaining 38.0% is influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (78.337 > 2.700).

Penerapan Ilmu Manajemen dalam Peningkatan Jiwa Kewirausahaan dan Daya Saing Pada Lulusan SMK Syabrina Fitriyani; Kasmad; Udin Ahidin
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 1 No. 1 (2023): Jurnal Pengabdian Tangerang Selatan : JURANTAS [Periode: Maret s.d Juni 2023]
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jrt.v1i1.22

Jiwa kewirausahaan yaitu merupakan nyawa kehidupan dalam kewirausahaan yang pada dasarnya merupakan sikap dan perilaku kewirausahaan yang ditunjukkan melalui sifat, karakter, dan watak seseorang yang memiliki kemauan dalam mewujudkan gagasan inovatif ke dalam dunia nyata secara kreatif. Hasil penelitian menemukan bahwa terdapat faktor yang mempengaruhi sikap kewirausahaan yaitu : sikap efikasi diri, ulet, berani membuat keputusan, kreatif, kemandirian, pendidikan kewirausahaan. Wirausaha dapat membantu mengentaskan kemiskinan dan mensejahterakan rakyat. Wirausaha memberikan peluang bagi rakyat untuk membuka usahanya sendiri. Wirausaha juga membuka banyak lapangan pekerjaan, mengurangi pengangguran, dan menambah pendapatan perkapita rakyat yang secara otomatis menggerakkan perekonomian bangsa, sedangkan Daya saing adalah kemampuan suatu komoditi untuk masuk ke dalam pasar luar negeri dan kemampuan untuk bertahan dalam pasar tersebut jika Jiwa kewirausahaan merupakan nyawa kehidupan dalam kewirausahaan yang pada dasarnya merupakan sikap dan perilaku kewirausahaan yang ditunjukkan melalui sifat, karakter, dan watak seseorang yang memiliki kemauan dalam mewujudkan gagasan inovatif ke dalam dunia nyata secara kreatif.

Pengaruh Lokasi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada PT Vitabiotics Utama Jakarta Timur Syabrina Fitriyani; Ambar Widya Lestari
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 1 No 1 (2022): Jurnal Manajemen dan Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:1.No:1.2022.1.Hal:1-14

Penelitian ini bertujuan untuk Menguji Lokasi dan kualitas Pelayanan terhadap Kepuasan Pelanggan pada PT Vitabiotics Utama di Jakarta Timur. Jenis penelitian ini bersifat deskriptif kualitatif. Teknik pengambilan sampel menggunakan rumus slovin dan diperoleh sampel sebanyak 93 responden. Adapun populasi yang dipergunakan sejumlah Apotik/Retailer yang membeli Produk Osteocare pada PT Vitabiotcs Utama, sedangkan analisis data yang dipergunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, koefisien korelasi, koefisien determinasi dan uji hipotesis. Adapun Hasil uji t (parsial) diperoleh Lokasi berpengaruh terhadap Kepuasan Pelanggan, sedangkan Kualitas Pelayanan berpengaruh terhadap Kepuasan Pelanggan. Hasil uji F (simultan), Lokasi dan Kualitas Pelayanan berpengaruh terhadap Kepuasan Pelanggan.

Pengaruh Promosi, Citra Perusahaan, Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen pada PT Alfaria Trijaya Alfamart Panunggangan Timur Nurmin Arianto; Sewaka Sewaka; Syabrina Fitriyani
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 2 No 3 (2024): Jurnal Manajemen & Pendidikan [JUMANDIK]
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:2.No:3.2024.155.Hal:140-154

The aim of this study is to examine the impact of promotion, company image, service quality, and location on customer satisfaction at PT Alfaria Trijaya Alfamart Panunggangan Timur. Using a quantitative method, the study employed Slovin's formula for sampling, resulting in 110 respondents. Data analysis included validity and reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients, and hypothesis testing. The findings reveal that promotion, company image, service quality, and location each have a significant influence on customer satisfaction, with determination coefficients of 29.8%, 33.3%, 32.1%, and 27.5% respectively, all passing the t-test (t count > t table). Simultaneously, these factors significantly affect customer satisfaction, as evidenced by the regression equation Y = 12.186 + 0.117X1 + 0.271X2 + 0.141X3 + 0.043X4, with a determination coefficient of 39.6% and F count > F table (18.839 > 3.080). The remaining 60.4% is attributed to other factors not examined in this study. In conclusion, promotion, company image, service quality, and location collectively have a significant impact on customer satisfaction at PT Alfaria Trijaya Alfamart Panunggangan Timur.

KONSTRUKSI KEPERCAYAAN KONSUMEN TERHADAP INFLUENCER MARKETING DI ERA KECERDASAN BUATAN: KAJIAN FENOMENOLOGI PADA GENERASI Z INDONESIA Amirudin Amirudin; Syabrina Fitriyani
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 4 No 3 (2026): Jurnal Manajemen dan Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jpqxg153

This study aims to explore and understand the process of consumer trust construction among Indonesian Generation Z toward influencer marketing practices increasingly mediated by artificial intelligence (AI). Amid the proliferation of AI-algorithm-supported digital content, fundamental questions about how trust is built, maintained, and even dismantled in technology-based influencer ecosystems have become increasingly critical. This study employs an interpretive phenomenological approach with data collection through semi-structured in-depth interviews with 18 Generation Z informants (aged 18–27 years) who actively consume social media content in Indonesia. Data analysis was conducted through Interpretative Phenomenological Analysis (IPA) procedures, yielding three main themes: (1) the dualism of trust between authenticity and suspicion of AI-based content; (2) the construction of influencer digital identity as a trust proxy; and (3) community mediation as a social validation mechanism. Findings reveal that Generation Z possesses digital literacy enabling them to detect AI-based manipulation, yet paradoxically maintain loyalty to influencers perceived as authentic even when using AI tools. This research contributes to the development of digital trust theory and provides practical implications for marketers in designing ethical and transparent influencer marketing strategies in the AI era.

KONSTRUKSI KEPERCAYAAN KONSUMEN TERHADAP INFLUENCER MARKETING DI ERA KECERDASAN BUATAN: KAJIAN FENOMENOLOGI PADA GENERASI Z INDONESIA Syabrina Fitriyani; Amelia Amelia
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 4 No 3 (2026): Jurnal Manajemen dan Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/3veed847

This study examines how Generation Z in Indonesia constructs trust toward influencer marketing amid the increasingly massive penetration of artificial intelligence (AI) in the social media ecosystem. The phenomenon of AI-based influencers, synthetic content, and machine learning-powered recommendation algorithms has fundamentally altered the landscape of consumer trust. Using a hermeneutic phenomenological approach with in-depth interview and Focus Group Discussion (FGD) methods, this research involved twenty-three informants aged 18-27 from five major cities in Indonesia who are active users of Instagram, TikTok, and YouTube. Thematic analysis revealed three main themes: (1) skepticism toward the authenticity of AI-generated content, (2) trust reconstruction based on perceived authenticity, and (3) negotiation of consumption identity in AI-saturated digital spaces. The findings indicate that Generation Z's consumer trust is no longer linear and static but dynamic, contextual, and heavily influenced by digital literacy and prior experiences with disappointing content. The theoretical implications of this research enrich the elaboration likelihood model (ELM) and source credibility theory within the context of AI-mediated communication.

PENGUATAN KETERAMPILAN PEMASARAN SISWAMELALUI PEMAHAMAN MANAJEMEN BAURAN PEMASARANDI SMK MULIA BUANA PARUNG PANJANG BOGOR San Ridwan Maulana; Syabrina Fitriyani; Budhi Prabowo
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 4 No. 1 (2026): Jurnal Pengabdian Tangerang Selatan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/0z9dsq10

Marketing skills are fundamental competencies that must be mastered by business major vocational high school students to face increasingly competitive workplace challenges. This Community Service Program aims to strengthen the marketing skills of SMK Mulia Buana Parung Panjang students through comprehensive understanding of marketing mix management that is applicable and in accordance with digital era developments. The activity was conducted on March 7-9, 2026 using interactive learning methods that combine lectures, practical workshops, real product marketing case studies, and marketing strategy formulation simulations. Program participants were 46 students from grades XI and XII of the Business and Marketing expertise program selected based on learning motivation and career plans in marketing field. Evaluation results showed a significant increase in marketing mix understanding with average pre-test scores of 64.3 increasing to 85.6 on post-test, indicating a 33% improvement in material mastery. Practical skills assessment through marketing plan projects showed 88% of participants were able to develop comprehensive and creative marketing mix strategies for their chosen products. Satisfaction survey showed 92% of participants rated the program as very beneficial and 87% felt more prepared for careers in marketing or starting their own business. This program proves that structured and contextual marketing mix training can effectively equip vocational students with solid marketing competencies relevant to modern industry needs.

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