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All Journal VisArt: Jurnal Seni Rupa dan Design
Bobby Halim
Prodi Desain Komunikasi Visual, Universitas Indo Global Mandiri

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Media Interaktif Manfaat Kesehatan Buah Mengkudu Pada Usia 18-29 Tahun Di Kota Palembang Nanda Rahmadhani Syahputri; Mukhsin Patriansah; Bobby Halim
VisArt: Jurnal Seni Rupa dan Design Vol. 2 No. 2 (2024): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v2i2.758

Abstract

Noni fruit is known to have various important health benefits, but the main problem in this design is the lack of knowledge, understanding and public acceptance of noni fruit is still very low, especially among generation Z. This design adopts the design thinking method in developing media that can attract attention, increase interest, and encourage action and search for further information about noni fruit. The main objective of this design is to inform the young generation aged 18-29 years in the city of Palembang about the health benefits of noni fruit through an application as the main interactive media. The main media used is interactive media in the form of a special application to introduce the various benefits of noni fruit to the people of Palembang City. This application will be designed using an approach that is attractive and easy to understand by the younger generation, especially Gen-Z, which contains complete information about the health benefits of the fruit. noni which can be accessed or installed via a QR Code, by displaying illustrations of noni characters and displaying application features such as, kudu reminder, kudu kepo, noni content, kudu understand and there are other features which are explained in the design visualization section . In this way, it is hoped that it will help attract generation Z to try processed noni fruit in the city of Palembang.
Kampanye Sosial Khasiat Daun Bidara Untuk Kesehatan Kulit Bagi Remaja Perempuan Usia 14-19 Tahun DI Kota Palembang Putri Marlina; Bobby Halim; Mukhsin Patriansah
VisArt: Jurnal Seni Rupa dan Design Vol. 2 No. 2 (2024): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v2i2.780

Abstract

Abstrak : Tanaman (Bidara) yang berpotensi, dijadikan khasiat menyembuhkan untuk penyakit (kulit), bagi remaja perempuan sebagai kecantikan (Yulianto, 2017). Pada perancangan ini menggunakan metode kualitatif dengan pendekatan AISAS yang mempunyai 5 tahapan yaitu Attention, Interest, Search, Action, dan Share. Proses pengumpulan data,observasi, wawancara dan dokumentasi, data. Perancangan kampanye sosial khasiat daun Bidara untuk kesehatan kulit bagi remaja perempuan usia 14-19 tahun di kota palembang, sebagai media komunikasi visual pada pembahasan perancangan kampanye ini. Perancang bertujuan untuk mengenalkan kepada masyarakat terutama kepada remaja perempuan khasiat daun Bidara yang dapat dimanfaatkan sebagai clay mask Bidara untuk kesehatan kulit wajah. Pada perancangan ini menggunakan media-media seperti, motion graphics, poster, x-banner, brosur, feed instagram, totebag, cermin, gantungan kunci, t-shirt, packaing clay mask, pouch.
Kampanye Sosial Stop Stigma Lesbian, Gay, Biseksual, Dan Transgender (LGBT) Terhadap Wanita Maskulin Di Kota Palembang Fatwani Felanty; Bobby Halim; Mukshin Patriansah
VisArt: Jurnal Seni Rupa dan Design Vol. 2 No. 2 (2024): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v2i2.781

Abstract

Stigma refers to a negative view or attitude towards the mental, physical, or social aspects of an individual or group, reflecting social disapproval. The presence of the Lesbian, Gay, Bisexual, dan Transgender (LGBT) community with non-normative behavior or appearance often triggers stigma and negative labels, even though the individual does not behave deviantly. The main issue at issue is the assumption that women with a 'tomboy' or masculine appearance are synonymous with lesbian sexual orientation, which is not always true. This research aims to explore the impact of the formation of these views on individuals who experience stigma, as well as efforts to reduce stereotypes in Palembang City. The design method used is the design thinking method applied in various media such as pre-media, main media, and follow-up media. Data collection techniques through observation, questionnaires, interviews, literature and websites. This research will produce various media including posters, t-shirts, tote bags, mirror reflections, Instagram feeds, calendars, pins, key chains, refrigerator magnets, narrative videos and photo stories. It is hoped that the achievements and targets of this design will be able to become informative media that will change the negative stigma of the people of Palembang towards masculine women.  
Co-Authors Fatwani Felanty Mukhsin Patriansah Mukshin Patriansah Nanda Rahmadhani Syahputri Putri Marlina