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All Journal VisArt: Jurnal Seni Rupa dan Design
Aji Windu Viatra
Prodi Desain Komunikasi Visual, Universitas Indo Global Mandiri

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Branding Tari Sedulang Setudung Untuk Generasi Muda Di Sumatera Selatan Suci Ramadani Suci; Mukhsin Patriansah; Aji Windu Viatra
VisArt: Jurnal Seni Rupa dan Design Vol. 2 No. 2 (2024): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v2i2.761

Abstract

One of the typical Banyuasin traditional dances is the Sedulang Setudung Dance, which is usually performed to welcome guests. The main problem faced is how to regenerate the interest of the younger generation in loving and appreciating local arts, one of which is the Sedulang Setudung dance. In overcoming this problem, the author uses the design thinking method for data collection and data analysis through the 5W+1H method (what, why, who, where, why, how), thereby producing an idea that can be applied at the design stage as a problem solving plan that faced. The main aim of this design is to create a branding design for the Sedulang Setudung dance so that it will be popular again with the younger generation. The designs created produce works that are categorized into three media, namely issue media including posters, x-banners, main media in the form of promotional videos, and supporting media including t-shirts, tote bags, stickers, hats, pencil pouches, key chains. and tumblers. The application of this media uses illustrations of dancers, rampai talang batik and other supporting elements. It is hoped that this design can embrace the younger generation. Through this design, it is hoped that it will be able to contribute to introducing and preserving the sedulang setudung dance to the younger generation in South Sumatra.
Komunikasi Visual Pengenalan Tanjak Dan Rumpak Sebagai Pelengkap Pakaian Adat Khas Palembang Novriansyah Wirawan; Husni Mubarat; Aji Windu Viatra
VisArt: Jurnal Seni Rupa dan Design Vol. 2 No. 2 (2024): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v2i2.822

Abstract

Songket is a fabric originating from Palembang, the process of making songket fabric uses gold and silk threads, which gives the fabric a shine and luxury. Songket cloth is also used in other traditional clothing such as Tanjak and Rumpak. Tanjak is a headband commonly worn by men in Palembang city. In addition to Tanjak Rumpak is also a traditional clothing of Palembang city which is worn on the waist of men as a complement to the typical Palembang traditional clothing. Along with the changing times there are many mistakes in the use of Tanjak and Rumpak such as wearing Rumpak below the knee used by single or unmarried men. Therefore, this design aims to create a promotional media for this typical Palembang traditional clothing to be better known for its history by the wider community in Palembang city. This promotional media design uses the 5W+1H method which focuses on innovation by utilizing designer tools. This approach aims to combine technology, user needs, and cleanliness. The result of this design is that an effective and attractive visual approach is very important. This helps to increase the awareness and appreciation of people in Palembang City towards Tanjak and Rumpak,.  
Pemanfaatan Limbah Kayu Menjadi Produk Mainan Edukatif Bagi Anak-Anak Di Kota Palembang M.Faiz Ghozi faiz; Husni Mubarat; Aji Windu Viatra
VisArt: Jurnal Seni Rupa dan Design Vol. 2 No. 2 (2024): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v2i2.823

Abstract

Wood waste is wood residue or parts of wood that are considered no longer of economic value, usually the remaining pieces of wood consist of several pieces, 25% -30% of the volume of wood material. The main problem is that wood waste has an impact on the environment and human life, such as the accumulation of wood waste which is often left to rot, piled up, or even burned. Then environmental pollution occurs, usually wood that is no longer used by the furniture industry often ends up as waste that pollutes the surrounding environment. The design method used is the Design Thinking design method with a 5W+1H data analysis approach. Therefore, it is hoped that the problem solving plan in designing wood waste can be utilized into educational toy products that are beneficial for children in the city of Palembang.
Kampanye Visual Makanan Khas Kota Palembang Berbahan Baku Ikan Tegar Febriansyah; Mukhsin Patriansah; Aji Windu Viatra
VisArt: Jurnal Seni Rupa dan Design Vol. 2 No. 2 (2024): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v2i2.847

Abstract

Visual Campaign for Typical Palembang Food Made from Fish is the right step because the author wants to introduce and preserve Palembang's Typical Food Made from Fish to Generation Z. The main problem faced is that the existence of Palembang Typical Food is starting to be eroded by the influence of international foods such as western Korean food and dishes are starting to be forgotten by the younger generation, especially Generation Z. The main aim of this design is to introduce the heritage of Palembang City's Typical Food to Generation Z as part of Indonesia's cultural richness which needs to be preserved and created through motion. graphics as a problem solving step. The expected achievement and target of this design is that typical Palembang food made from fish is better known to generation Z and continues to exist amidst the development of various types of food products circulating in the current era of globalization.  
Kampanye Penggunaan Earphone Yang Aman Bagi Kesehatan Telinga Di Kota Palembang Shafa Naila Dyana; Aji Windu Viatra; Heri Iswandi
VisArt: Jurnal Seni Rupa dan Design Vol. 2 No. 2 (2024): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v2i2.878

Abstract

The age of development is increasingly advanced in a sophisticated era of hearing-bound audio, the Earphone, which is a small audio device used by users by pressing or inserting it into their ear channels. This campaign was designed comprehensively, ranging from problem analysis to the development of visual strategies and concepts relevant to the people of Palembang. In-depth research highlights ear health risks due to unwise use of earphones, and this campaign aims to raise public awareness. The campaign uses visual elements such as ears and urban imagery, as well as various media such as motion graphic videos, posters, t-shirts, and leaflets to reach a wide audience. Exhibition results show the campaign is effective in changing people's behavior, raising awareness of the importance of safe use of earphones, and providing a basis for continuous education in maintaining hearing health  
Co-Authors Heri Iswandi Husni Mubarat M.Faiz Ghozi faiz Mukhsin Patriansah Novriansyah Wirawan Shafa Naila Dyana Suci Ramadani Suci Tegar Febriansyah