Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research
Kathleen Vellina Sitorus
Institut Teknologi Del
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Peran Guru dalam Membimbing Anak Autisme untuk Meningkatkan Kemampuan Berkomunikasi Kathleen Vellina Sitorus; Mariana Simanjuntak
MISTER: Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 1 No. 3c (2024): JULI (Tambahan)
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/mister.v1i3c.1918

Abstract

This research aims to analyze the effectiveness of digital marketing strategies in increasing the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in the Lake Toba area, especially the Balige area. The method used is a qualitative approach by conducting in-depth interviews and participatory observation of several MSMEs in Balige. This research found that the implementation of digital marketing, through social media, websites and e-commerce platforms, has a positive impact on increasing sales and brand awareness for MSMEs. The obstacles faced include limited digital knowledge, access to technology and internet infrastructure. However, with the right training and mentoring, MSMEs are able to utilize digital marketing to expand their market share and compete at local and national levels. This study suggests collaboration between the government, private sector and academics to provide sustainable training and improve digital infrastructure in the Lake Toba area to support the sustainability and development of MSMEs.
UMKM di Kawasan Danau Toba Khususnya Daerah Balige Kathleen Vellina Sitorus; Mariana Simanjuntak
MISTER: Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 1 No. 3c (2024): JULI (Tambahan)
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/mister.v1i3c.1919

Abstract

This research aims to analyze the effectiveness of digital marketing strategies in increasing the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in the Lake Toba area, especially the Balige area. The method used is a qualitative approach by conducting in-depth interviews and participatory observation of several MSMEs in Balige. This research found that the implementation of digital marketing, through social media, websites and e-commerce platforms, has a positive impact on increasing sales and brand awareness for MSMEs. The obstacles faced include limited digital knowledge, access to technology and internet infrastructure. However, with the right training and mentoring, MSMEs are able to utilize digital marketing to expand their market share and compete at local and national levels. This study suggests collaboration between the government, private sector and academics to provide sustainable training and improve digital infrastructure in the Lake Toba area to support the sustainability and development of MSMEs.
Co-Authors Simanjuntak, Mariana