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All Journal AJIE (Asian Journal of Innovation and Entrepreneurship) Jurnal Studi Manajemen dan Bisnis Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri JURNAL PENDIDIKAN TAMBUSAI Business Management Analysis Journal (BMAJ) Jurnal Mantik Quantitative Economics and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Golden Ratio of Marketing and Applied Psychology of Business Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Golden Ratio of Mapping Idea and Literature Format Jurnal Teknik Industri Industrial Research Workshop and National Seminar Gemilang: Jurnal Manajemen dan Akuntansi Journal of Creative Student Research Jurnal Publikasi Ilmu Manajemen Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Jurnal Diakonia Madani: Multidisciplinary Scientific Journal Jurnal Manajemen Kreatif dan Inovasi Jurnal Bintang Pendidikan Indonesia Jurnal Mahasiswa Kreatif Scientica: Jurnal Ilmiah Sains dan Teknologi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Kohesi: Jurnal Sains dan Teknologi Neraca Manajemen, Akuntansi, dan Ekonomi PENG: Jurnal Ekonomi dan Manajemen Jurnal Bisnis Inovatif dan Digital Jurnal Pemimpin Bisnis Inovatif Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Jurnal Ilmu Multidisiplin LANCAH Jurnal Inovasi dan Tren

Simanjuntak, Mariana

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Author-ID : 2514642

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Re-Investigating the Roles of Green Service-scape to Improve Tourism Performance Marketing Service Dominant Logic Perspective: A Literature Review Simanjuntak, Mariana; Rumondang Banjarnahor, Astri
Quantitative Economics and Management Studies Vol. 2 No. 4 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to investigate previous research on the co-creation of Green Service-scape Destination (GSD) specifically concerning definitions, theories used, research themes, methodologies, and contexts; studied in accordance with the perspective of Service Dominant Logic (SDL). This study used bibliometric analysis and used Publish or Perish software with Google Scholar as the database. A total of 183 articles published in 122 journals from 2010 to 2020 were selected. This study used systematic data to reveal trends in development markets and qualitative inductive analysis to define relevant themes within the topic. Search results according to keywords, found that the total number of research articles there are 1246, with the most cites themed SDL totally 910. This study provides future directions for research on GSD. GSD generates increased variety of tourist needs through proactive green innovation activities in efforts to adjust services. GSD provides improved methods, types, quality and service design with green environmental conditions, resources and service provider corporate support. To get the maximum advantage of layout and atmosphere is given added value through Innovation. This study reveals trends in co-creation GSD and sustainable marketing performance has the potential to generate job opportunities, empower resources effectively and strategically, increase social expectations and awareness, improve the economy and meet the needs of destinations and the sustainability of a value chain.

Re-Investigating the Roles of Green Service-scape to Improve Tourism Performance Marketing Service Dominant Logic Perspective: A Literature Review Mariana Simanjuntak; Astri Rumondang Banjarnahor
Quantitative Economics and Management Studies Vol. 2 No. 4 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

ANALISIS KEPUASAN WISATAWAN TERHADAP ATRIBUT WISATA MENGGUNAKAN METODE CSI DAN IPA PADA WISATA PEMANDIAN DI KABUPATEN TAPANULI UTARA Saula Lestari Tampubolon; Devis Wawan Saputra Simanjuntak; Mariana Simanjuntak
Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri Vol 19, No 2 (2019): JURNAL SAINS DAN TEKNOLOGI
Publisher : Sekolah Tinggi Teknologi Industri Padang

The tourism industrial is determined as one of the mainstay sector in improving the economy because of its rapid development. With that growing, need to consistently develop the tourism by the product attributes which is deemed important by consumers and used as basis for purchasing decision. Good management of attributes is one of the most effective ways of attracting consumers and to improve the quality can do by measure visitor satisfaction. North Sumatra is one of the most visited provinces as tourist destination, where North Tapanuli is one of its area which has great potentials to be developed into the mainstay tourism and bathing tourism is the most potentially rated tour. The most popular bathing are the Sipoholon, Tamaro Hot Spring and Air Soda. It is necessary to repair the tourism attributes that include attractions, amenities, accessibility and ansilary that are oriented towards the tourist satisfaction so that the priority is obtained indicators that have impacts on travel efficiency. The methods used in this research are the CSI and IPA methods. The result is obtained that CSI value of 68.89% which belongs to the satisfied category and using IPA method obtained that there are 8 attributes that maintain priority improvement.

Evaluation of Digital Capabilities and Digital Marketing Practices of Micro, Small, and Medium Business in Toba Regency Verawaty Situmorang; Mariana Simanjuntak; Parmonangan Togatorop; Yohanssen Pratama
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

The era of disruption is marked by the presence of various innovations, technologies, platforms, and new business models. This era opens up opportunities for Micro, Small, and Medium Enterprise (MSME) to grow. Initial observations that aimed at Toba MSME actors show that the use of digitalization for marketing is still very low. This prompted to conduct the research with purpose to find out the possibility of how the implementation of MBKM can help accelerate the digitization of Toba MSMEs. The data collection method was carried out by surveying students, lecturers and staff as interested parties in MBKM, and continued with Focus Group Discussions with Toba MSME actors. Through this study, an evaluation of the digital capabilities and implementation of e-marketing of Toba MSME actors was carried out in order to produce further recommendations and obtaining the results in the form of an overview of Toba MSME digital capabilities based on aspects of ‘digital innovation, digital technology, digital orientation, digital capability, and marketing capability’. From this research we found that the most common obstacles faced by Toba MSME actors are the limited digital literacy of MSME actors, limited capital, lack of understanding of marketing concepts and practices, and limited number of human resources. These limitations are very likely to be resolved with the MBKM program so that the acceleration of the Toba MSME digital transformation can be carried out.

Designing of Service Dominant Logic and Business Model Canvas: Narrative Study of Village Tourism Mariana Simanjuntak
Golden Ratio of Marketing and Applied Psychology of Business Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

The purpose of this research is to design service design, design a canvas business model (BMC) based on the design of services that have been designed and know the role of society. The required data is divided into two, namely primary data and secondary data. Primary data was obtained by conducting interviews and observations to tourists, managers and the community around Siregar Aek Nalas. Primary data obtained such as access, amenities, safety and security, processes, physical or digital artifacts, stakeholders/stakeholders, and Village Tourism services. Secondary data is obtained by conducting literature studies. The strategy carried out to develop Siregar Aek Nalas is the design of Service Dominant Logic (SDL) by creating a map of tourist travel before the visit, during the visit and the completion of the visit from the primary data obtained then carried out the design of the canvas model business with the presence of nine components customer segment, value proposition, channel, customer relationship, revenue stream, key of resource, key of activities, key of partnership and cost structure. Service Design is done by co-creation of tourist travel map before visit, during visit and completion of visit. The creation of a tourist travel map is based on eight programs.

Peningkatan Kinerja Pemasaran Digital melalui Technology Acceptance Model Mariana Simanjuntak; I Made Sukresna
Prosiding Industrial Research Workshop and National Seminar Vol 11 No 1 (2020): Prosiding 11th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Salah satu upaya peneliti dan akademisi dalam meningkatkan kualitas SDM yang inovatif dan berdaya saing, terutama dalam menghadapi situasi Pandemi Covid-19, adalah dengan menyediakan kerangka kerja manajerial industri melalui Technology Acceptance Model (TAM). Oleh karena itu, peneliti melakukan penelusuran literatur dan melakukan meta analisis terhadap 59 artikel studi empiris yang bersumber dari berbagai jurnal bereputasi (Q1-Q2) periode 2016-2020 untuk menjelaskan tentang kerangka model TAM dalam upaya peningkatan kinerja pemasaran digital di Indonesia. Hasilnya menunjukkan bahwa baik korelasi antara kegunaan dan penerimaan; kegunaan dan kemudahan penggunaan signifikan terhadap penciptaan nilai bersama pemasaran digital. Konsumen lebih banyak waktunya mengakses Teknologi Informsi dan Komunikasi (TIK) dibuktikan dengan adanya penerimaan terhadap teknologi sangat kuat dan hampir seluruh kegiatan pemangku kepentingan terhubung dengan TIK. Tujuan dari studi penelusuran literatur ini adalah untuk memahami sejauh mana perkembangan, pengaruh dan ruanglingkup TAM dalam literatur yang dapat meningkatkan kinerja pemasaran digital, dengan mengintegrasikan temuan empiris melalui perilaku konsumen meliputi perceived usefulness, perceived ease of use, free of effort. Hasil dari studi penelusuran TAM ini kiranya dapat dipergunakan sebagai tolak ukur dalam memahami perilaku konsumen dan pengembangan penelitian TAM terkait pemasaran digital di masa yang akan datang.

Pengaruh Penggunaan Media Sosial terhadap Minat Berkunjung Kembali (Studi Kasus: Objek Wisata di Kabupaten Toba Vania Elvina; Mariana Simanjuntak
Prosiding Industrial Research Workshop and National Seminar Vol 11 No 1 (2020): Prosiding 11th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Penelitian ini bertujuan untuk mengetahui besar pengaruh aktivitas pemanfaatan media sosial terhadap minat berkunjung kembali wisatawan ke objek wisata di Kabupaten Toba Samosir. Penelitian ini juga bertujuan untuk memberikan informasi sebagai bahan masukan bagi pemangku kepentingan kepariwisataan di objek wisata Kabupaten Toba Samosir. Populasi dari penelitian ini adalah wisatawan yang berkunjung ke objek wisata yang ada di Kabupaten Toba Samosir dengan jumlah sampel sebanyak 100 responden. Teknik pemilihan sampel yang digunakan adalah purposive sampling dengan populasi yang bersifat infinite population. Metode yang digunakan dalam penelitian ini adalah analisis regresi linear berganda dengan menggunakan software IBM SPSS 23. Variabel bebas (independen) yang digunakan dalam penelitian ini antara lain: Melihat Profil Pengguna Lain (X1), Ekspresi Diri (X2) dan Berinteraksi (X3) sedangkan variabel terikat (dependen) adalah Minat Berkunjung Kembali (Y). Hasil penelitian menunjukkan bahwa ketiga variabel bebas berpengaruh baik secara simultan(bersama-sama) maupun masing-masing terhadap minat berkunjung kembali. Penelitian ini juga mendeskripsikan mengenai aktivitas penggunaan media sosial oleh wisatawan yang dapat menimbulkan miinat berkunjung kembali bagi wisatawan lainnya, antara lain: mencari dan memperoleh informasi objek wisata dariprofil pengguna lain di media sosial, memberitakan kembali atau membagikan informasi mengenai objek wisata kepada orang lain, mengambil gambar atau video kemudian mengunggahnya di media sosial atau mengirimnya kepada teman atau komunitas di media sosial, mengunggah gambar atau video dengan caption yang menyajikan informasi terbaru atau fitur baru tentang suatu objek wisata, menjawab komentar pertanyaan yang berkaitan dengan foto objek wisata yang di unggah dan merekomendasikannya kepada orang lain, serta memanfaatkan fitur follow akun wisata di media sosia untuk mendapatkan informasi spesifik mengenai objek wisata.

Analisis Faktor-Faktor yang Mempengaruhi Minat Beli Wisatawan pada Kuliner Lokal yang Ada di Kawasan Danau Toba (Jenis Makanan Ringan) Studi Kasus: Kabupaten Toba Samosir Anggreni Munthe; Mariana Simanjuntak
Prosiding Industrial Research Workshop and National Seminar Vol 11 No 1 (2020): Prosiding 11th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Penelitian ini bertujuan untuk menganalisa pengaruh kualitas produk, harga produk, jarak dan lokasi penjualan, dan cita rasa dan kemasan produk terhadap minat beli wisatawan untuk membeli makanan kuliner lokal terkhusus pada makanan ringan. Populasi penelitian adalah wisatawan yang berkunjung ke objek wisata di Kabupaten Toba Samosir dengan jumlah sampel 100 responden. Metode yang digunakan pada penelitian ini adalah analisis regresi linier berganda dengan menggunakan software IBM SPSS 23. Makanan ringan yang diteliti adalah makanan ringan khas yang paling diminati masyarakat di Kecamatan Balige dan sekitarnya, yaitu Lampet, Ombus-ombus, Tipa-tipa, Sasagun, dan Mie Gomak. Selain makanan ringan, juga diteliti satu jenis minuman khas yaitu Tuak. Hasil penelitian menunjukkan bahwa seluruh variabel bebas secara simultan (bersama-sama) mempengaruhi minat beli wisatawan terhadap makanan ringan. Pada makanan ringan Lampet, variabel bebas yang paling mempengaruhi minat beli wisatawan adalah kualitas. Pada makanan ringan Ombus-ombus, variabel bebas yang paling mempengaruhi minat beli wisatawan adalah jarak dan lokasi penjualan produk. Pada makanan ringan Tipa-tipa, variabel bebas yang paling mempengaruhi minat beli wisatawan adalah kualitas produk. Pada makanan ringan Sasagun, variabel bebas yang paling mempengaruhi minat beli wisatawanadalah kualitas produk. Pada makanan ringan Mie Gomak, variabel bebas yang paling mempengaruhi minat beli wisatawan adalah harga produk. Pada minuman Tuak, variabel bebas yang paling mempengaruhi minat beli wisatawan adalah harga produk.

Penguatan Pemasaran Digital UMKM Menggunakan Metode Design Thinking (Studi Kasus: UMKM Keripik Cap Rumah Adat Minang, UD Rezeki Baru) Elisabeth Yohana Rotua Pardede; Mariana Simanjuntak
Jurnal Studi Manajemen dan Bisnis Vol 9, No 2 (2022): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v9i2.15946

UMKM merupakan usaha perdagangan yang dikelola oleh perorangan ataupun badan usaha dan sesuai dengan kriteria usaha dalam lingkup mikro, kecil atau menengah. Persaingan bisnis setiap UMKM, membuat setiap pengusaha UMKM memikirkan cara untuk bersaing di pasar. Salah satu cara yang dapat dimanfaatkan pada saat ini adalah dengan menerapkan pemasaran digital. UMKM Keripik Cap Rumah Adat Minang UD Rezeki Baru saat ini sedang mengembangkan pemasaran digital. Penelitian ini bertujuan untuk memberikan rancangan platform pemasaran digital yang tepat dan dapat meningkatkan penjualan UMKM. Perancangan platform pemasaran digital dengan menggunakan metode kualitatif dengan menggunakan tools design thinking dengan lima tahapan, yaitu empathize, define, ideate, prototype dan test. Benchmarking juga digunakan sebagai tools pendukung dalam penelitian ini. Pada penelitian ini dirancang platform digital, diantaranya Instagram, Tiktok, Tiktok Shop, Whatsapp khusus penjuaan, shopee dan tampilan website. Dengan menggunakan platform pemasaran digital UMKM Cap Rumah Adat Minang menjangkau konsumen lebih luas dan meningkatkan penjualan.

Ulos Sustainability Towards Green Brands to Improve Marketing Performance Based on a Co-Creation Solution Mariana Simanjuntak; Santi Agustina Manalu
Business Management Analysis Journal (BMAJ) Vol 5, No 2 (2022): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v5i2.7521

The purpose of this research is to produce ulos revitalization and create added value for the green sustainability of ulos production, oriented branding and its marketing so as to increase the life force of weavers and micro-entrepreneurs. Respondents are weavers and training entrepreneurs of ulos, retailers with a total of 316 people engaged in the production and service of Ulos production. Data collection was conducted by survey methods and questionnaires with statements used on a scale of 1-10. Data processing results with SEM AMOS show that green sustainability of Ulos oriented branding (GSB) proved unable to mediate between Product Innovation (PDI), Process Innovation (PCI) and Marketing Performance (MPF). In other words, green sustainability does not directly prove an improvement in marketing performance. GSG shows that it is able to improve Order Management (OMG). The process emphasizes on the relevance of green sustainability, it can be seen that PDI and PCI are proven to improve GSB. Sustainability of green branding can only be achieved when there is product and process innovation. SDL demonstrates the need for the development of new service innovations by investigating the prerequisites and general principles for developing sustainability. Dominant logic treats services as a category of market offerings to be developed and managed like ulos products. The concept of service design has been developed referring to a subset of "green" processes associated with rendering activities to define a concept, structure, or service infrastructure. This research invites ulos observers to understand the values of Ulos authenticity and its culture in sustainable entrepreneurship, inviting weavers and entrepreneurs to have prosocial motives that influence their interest in sustainable ulos entrepreneurship and the role of academia in promoting sustainable entrepreneurial practices.

Co-Authors A Silalahi, I Yeshinta Aditya Halim Perdana Kusuma Putra Putra Ambarita, Natasha Trya Frisca Aminuyati Angela Triwani Stefani Sitorus Anggreni Munthe Aprilan Sisco Nababan Claudia Cahyani Sinaga Devis Wawan Saputra Simanjuntak Doloksaribu, Jelita Debora Doloksaribu, Kristina Dwita Soave Natio Marbun Elisabeth Yohana Rotua Pardede Elsie Sihombing Erwin Faines Munthe Ezra Dosma Lamtiur Siregar Grace Esther Kirana Ziliwu Gracia Angelica Rumondang Sianipar Gultom, Nathaly Grace I Made Sukresna Icha Darlene Hanna Sipahutar Indah Triana Agustina Simaora Ivan Octhavianus L.Gaol Jonathan Aditya Rajagukguk Kathleen Vellina Sitorus Krisna Yolanda Magdalena Sinaga Kristina Margaretha Napitupulu Manik, Cinthya Monica Manik, Sheila Haryanti Manurung, Emilya Martuani Marpaung, Diva Agripina Rotua Marpaung, Shyndy Shyntia Marya Delima Pasaribu Melisa Septiani Togatorop Monika Silvia Gultom Napitupulu, Putri Dian Selasih Natasya br Hutapea Novi Hartati Osin Jentia Rosni Manullang Pakpahan, Desi Anju Nadetha Panjaitan, Glorya Martalina Parmonangan R. Togatorop Pasaribu, Romantri PURBA, AXEL GRACETO Purba, Greace Glen Elisa Purba, Sio Suci Agustina Putri Marlia Samosir Renatha Hutajulu Richand Oktovia Br Sihombing Rut Juni Grace Silalahi Samuel Natamaro Purba Santi Agustina Manalu Saula Lestari Tampubolon Servika Dumaris Naulita Tampubolon Siagian, Ondo Pasuna Simanungkalit, Ambar SINAGA, GLADYS SILVANA Sitorus, Erika Inryeni Sitorus, Rejeki Binsar Gideon Situmeang, Frederik Syahfitri, Marpaung Apriyani Firsthin Tambunan, Herty Maryati Theo Hosea M TRINITA, HERTATI Tua Marpaung, Gomgom Gompar Sahala Vania Elvina Verawaty Situmorang Yessi Annaria Naibaho Yohanssen Pratama Yola Gabriella Turnip

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