Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Bisnis dan Kewirausahaan
Sulistya Sulistya
Fakultas Ekonomi, Universitas Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Citra Restoran Terhadap Behavioral Intention Dengan Kepuasan Konsumen Sebagai Mediasi (Survei pada Wisatawan yang Berkunjung di Wisata Alam Kemuning Karanganyar) Sulistya Sulistya; Rohwiyati
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 11 No 2 (2022): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XI No.2 Agustus 2022
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze (1) the significance of the effect of restaurant image on behavioral intention (2) the significance of the influence of restaurant image on consumer satisfaction (3) the significance of the influence of consumer satisfaction on behavioral intention (4) the influence of restaurant image on behavioral intention mediated by customer satisfaction. This study took place in the Kemuning Nature Tourism area, Karanganyar Regency. This study used a sample of 100 respondents with accidental sampling technique. The data analysis technique used path analysis, t test and Sobel test. The results of the study show that (1) Restaurant image has a significant effect on behavioral intention. (2) Restaurant image has a significant effect on customer satisfaction. (3) Consumer satisfaction has a significant effect on behavioral intention. (4) The influence of restaurant image on behavioral intention is mediated by customer satisfaction. The conclusion of this study is that all hypotheses are accepted
Co-Authors Rohwiyati Rohwiyati