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All Journal Jurnal Onoma: Pendidikan, Bahasa, dan Sastra JOURNAL OF LANGUAGE
Saiful Anwar Matondang
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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SPEECH ACTS IN THE WEDDING OF BATAK TOBA ETHNIC AT JANGGA TORUAN VILLAGE, KECAMATAN LUMBAN JULU KABUPATEN TOBA SAMOSIR Linarti Manurung; Saiful Anwar Matondang; Muhammad Ali Pawiro
JOURNAL OF LANGUAGE Vol 5, No 2: November 2023
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jol.v5i2.7901

Abstract

The marriage of the Batak Toba community is closely related to the role of Dalihan Na Tolu, something that cannot be separated from Batak Toba customs because Dalihan Na Tolu is a symbol of the social system of the Batak Toba people, which has three pillars consisting of Hula-hula, Dongantubu, and Boru. The function of Dalihan Na Tolu, besides assisting the respective relatives, also plays a role in providing the materials for carrying out traditional Batak Toba weddings. The purpose of this research is to describe the implementation of speech acts in the wedding of the Batak Toba indigenous people and also to describe the types of speech acts in the Batak Toba wedding. In this case, the theory of speech acts is taken from Austin, which is then developed by Searle. The method used is a descriptive qualitative method supported by data analysis techniques based on the information given by the community leaders in the village of Janggatoruan, Kecamatam, Lumban, Julu, Kabupaten, and Toba Samosir. The findings of this study are of four speech acts in the wedding: 1) representative speech acts; 2) expressive speech acts; 3) directive speech acts; and 4) declarative speech acts.
Foreign Tourists' Perception On the Cultural Value and Attraction of Pacu Jalur Festival Sri Chairani; Rahmah Fitriani; Amirul Mukminin; Saiful Anwar Matondang; Devi Pratiwy
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 12 No. 1 (2026): Edisi Januari-Februari
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/onoma.v12i1.7956

Abstract

This study explores foreign tourists’ perceptions of the cultural value and attractions of the Pacu Jalur Festival in Kuantan Singingi, Riau, within the context of global visibility generated by digital virality. Addressing a gap in longitudinal visitor analysis, this research employs a mixed-methods approach combining a qualitative case study with descriptive quantitative analysis. Purposive sampling was applied to select international and non local visitors (N=15) attending the August 2025 festival. Data were collected through structured questionnaires and participatory observation. Quantitative data were processed by using descriptive statistics to measure satisfaction levels, while qualitative insights were synthesized through thematic analysis to capture the nuance of on site experiences. Findings indicate that 86% of travel motivations were driven by viral “aura farming” content on social media, underscoring the conversion power of digital platforms. However, on site experiences significantly exceeded expectations, affirming the festival’s intrinsic appeal. Importantly, digital curiosity was transformed into deeper cultural appreciation as tourists developed an understanding of the tradition’s historical and philosophical values through immersive engagement with local communities. While infrastructural challenges such as limited accommodation and language barriers were identified, these were largely mitigated by strong local social capital, particularly community hospitality and informal homestays. In conclusion, Pacu Jalur Festival’s success as a global phenomenon rests on the synergy between digital media as a catalyst and cultural authenticity as the sustaining core. Positive visitor experiences fostered strong repeat visit intentions and effective Word-of-Mouth (WoM) promotion, highlighting the importance of integrating digital promotion with authentic cultural delivery for sustainable tourism growth.
Co-Authors Amirul Mukminin Devi Pratiwy Linarti Manurung Muhammad Ali Pawiro Rahmah Fitriani Sri Chairani