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All Journal Jurnal Bina Bangsa Ekonomika
Rahmad Gandhi
Sekolah Tinggi Ilmu Ekonomi “KBP” Padang
Economics, Econometrics & Finance

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PENGARUH GAYA HIDUP DAN KELAS SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH DI TOKO MATA KOSMETIK KABUPATEN SOLOK SELATAN Henryanto Abaharis; Rahmad Gandhi; Romi Susanto
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.580

Abstract

The purpose of this research is to determine the influence of lifestyle variables and social class on the purchasing decisions of Wardah products at Mata Cosmetics Store in South Solok Regency. This research method employs quantitative methods. Data collection techniques involve distributing questionnaires to 89 respondents using probability sampling. Respondents' answers are processed using SPSS. The results of this study indicate that lifestyle and social class have an impact on purchasing decisions for Wardah products at Mata Cosmetics Store in South Solok Regency
Co-Authors Abaharis, Henryanto Susanto, Romi