Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bina Bangsa Ekonomika
Primutia Ananda
Sekolah Tinggi Ilmu Ekonomi KBP
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH GAYA HIDUP, LOKASI DAN SERVICESCAFE TERHADAP KEPUASAN KONSUMEN DI KEDAI KOPI NIPAH PADANG Primutia Ananda; Maria Magdalena
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.661

Abstract

Consumer satisfaction is a person's feeling of joy or disappointment that arises from comparing the product's perceived performance (or results) to their expectations of the actions taken by the consumer. The research aims to test whether the influence of lifestyle, location and cafe services has an effect on consumer satisfaction at Padang nipah coffee shops. The data source used in this research is primary data. The population in this observation was visitors to the Nipah coffee shop, totaling 2,393 people. This sampling technique is incidental sampling. The number of samples used in this research was 96 people. The analytical method used is multiple regression analysis. The conclusion of this research is that the influence of lifestyle (X1) has a positive and significant influence on consumer satisfaction, location (X2) has a positive and significant influence on consumer satisfaction, and service cafes (X3) have a positive and significant influence on consumer satisfaction
Co-Authors Magdalena, Maria