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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Economic Development Progress
Eka Mayastika
Sekolah Tinggi ILmu Ekonomi Bina Karya
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Pengaruh Kehandalan Pegawai dan Fasilitas Terhadap Brand Image dan Implikasinya pada Loyalitas Pasien di Rumah Sakit Umum Natama Kota Tebing Tinggi Devi Juni Anisah Simare Mare; Ade Trianty; Eka Mayastika; Limega Candrasa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4364

Abstract

This study aims to determine the Influence of Employee Reliability and Facilities on Brand Image and Its Implications on Patient Loyalty at Natama General Hospital, Tebing Tinggi City. The research method used is a quantitative method using the help of Smart PLS version 3.0 which was collected from the results of distributing questionnaires to Patients at Natama General Hospital. The analysis method used in this study is to use an instrument test, namely a validity and reliability test. measurement model (outer model) namely validity test, reliability test, then structural model (inner model) including: coefficient of determination / r-square (r2), goodness of fit model and hypothesis testing with t-statistic test and indirect effect test (indirect effect). The results of SPSS in this study are Employee Reliability Does Not Affect Brand Image, Facilities Affect Brand Image, Employee Reliability Does Not Affect Patient Loyalty, Facilities Affect Patient Loyalty, Brand Image Does Not Affect Patient Loyalty, Brand Image Cannot Mediate the Relationship Between Facilities and Patient Loyalty, Brand Image Cannot Mediate the Relationship Between Reliability and Patient Loyalty.
Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Intervening: Studi Kasus Pada Mahasiswa/Mahasiswi Pengguna Smartphone Merek IPHONE STIE Bina Karya Tebing Tinggi Kelas Tutorial Eka Mayastika; Intan Rohalya
Economic Development Progress Vol. 2 No. 2 (2023): Economic Development Progress Edisi Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v2i2.91

Abstract

This research aims to determine the influence of Product Quality on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Case Study of Students Using iPhone Brand Smartphones at STIE Bina Karya Tebing Tinggi Tutorial Class). This type of research is quantitative descriptive. The sample in this research were IPHONE brand smartphone users, tutorial class students, totaling 32 respondents. The research results show that Product Quality (X) influences the Customer Satisfaction variable (Z). The second hypothesis in this research is rejected, meaning that the Product Quality variable (X) has no effect on the Customer Loyalty variable (Y), the third hypothesis is accepted, meaning that the Customer Satisfaction variable (Z) has an effect on the Customer Loyalty variable (Y). Meanwhile, the indirect influence through the customer satisfaction variable (Z) is smaller than the direct influence on the Customer Loyalty variable. These results indicate that the customer satisfaction variable cannot be a bridging variable or a mediating variable between the Product Quality variable and customer loyalty.
Co-Authors Ade Trianty Candrasa, Limega Devi Juni Anisah Simare Mare Intan Rohalya