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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Novita Azhari
Universitas Labuhanbatu
Economics, Econometrics & Finance Social Sciences

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Pengaruh Strategi Bauran Pemasaran Terhadap Kepuasan Konsumen Pada Al-Hijrah Bakery & Cake Rantauprapat Novita Azhari; Yuniman Zebua; Daslan Simanjuntak
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.4065

Abstract

This research aims to determine the influence of product, price, place and promotion on consumer satisfaction at AL-Hijrah Bakery and Cake Rantauprapat. The sample in this research was 91 consumers of AL-Hijrah Bakery and Cake Rantauprapat. The method used in this research is a quantitative descriptive method. The results of the research stated that the Fcount value was 78.243 and the Sig value was 0.001. Meanwhile, the Ftable value used is the F distribution value with degrees of freedom df1 = (k-1) = (4-1) = (3) and df2 = (n-k) = (86) at α = 0.05, namely 2.71. Next, the Fcount value is compared with the Ftable value, so we get Fcount (78.243) > Ftable (2.71) and a significance level of 0.001 < 0.05. This shows that product, price, place and promotion together (simultaneously) influence consumer satisfaction. This means that the hypothesis can be accepted.
Co-Authors Daslan Simanjuntak Yuniman Zebua