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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Journal of Social Science Edunity: Kajian Ilmu Sosial dan Pendidikan Return : Study of Management, Economic and Bussines Journal Research of Social Science, Economics, and Management Journal of Social Science Journal of Management, Economic, and Financial Asian Journal of Social and Humanities Human Capital Development Panorama Nusantara Jurnal Ekonomi, Manajemen, Akuntansi
Surono Surono
Universitas ASA Indonesia
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Pengaruh Electronic Word Of Mouth, Brand Image dan Promotion Terhadap Keputusan Pembelian di Hotel Santika BSD City Siti Nurjanah; Surono
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine and investigate the effect of electronic word of mouth, brand image, and promotions on purchasing at Hotel Santika BSD. The sample of this research was 153 respondents who were customers of Hotel Santika BSD, where the respondents were determined using purposive sampling. The research method used was a quantitative research method. The analytical method uses SmartPLS. The results showed that electronic word of mouth, brand image, and promotion had a positive effect on purchasing decisions.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PERSONAL SELLING TERHADAP KEPUASAN PELANGGAN UNTUK MENINGKATKAN MINAT PEMBELIAN BERULANG DI SAPPHIRE RESTAURANT EL HOTEL ROYALE JAKARTA Rezha Dio Saputra Sanjaya; Surono
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The objective of this research is to identify the influence of product quality, price perception, and personal selling on customer satisfaction to enhance repeat purchase intentions at Sapphire Restaurant in EL Hotel Royale Jakarta. The population for this study comprises customers who have visited and made purchases at Sapphire Restaurant in EL Hotel Royale Jakarta. The sampling technique used is purposive sampling, resulting in a total of 118 respondents. This research utilizes a quantitative method.The findings of this study indicate that product quality does not have a significant impact on customer satisfaction, price perception does not have a significant impact on customer satisfaction, but personal selling has a positive influence on customer satisfaction. Moreover, customer satisfaction has a significant impact on repeat purchase intentions.
PENGARUH TOURIST ATTRACTION, AKSESIBILITAS DAN AMENITAS TERHADAP CITRA DESTINASI UNTUK MENINGKATKAN KEPUTUSAN BERKUNJUNG DESTINASI MONUMEN NASIONAL (MONAS) Wafa Maytriana Rahmadanty; Surono
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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Monumen pada umumnya adalah sebuah bangungan yang dibangun karena sebuah peristiwa sejarah yang penting. Salah satu monumen yang terkenal di ibukota Jakarta yaitu monas atau biasa disebut dengan monumen nasional. Tujuan penelitian ini adalah untuk mengetahui pengaruh atraksi wisata, aksesibilitas dan amenitas terhadap citra destinasi untuk meningkatkan keputusan berkunjung. Populasi dalam penelitian ini adalah pengunjung monument nasional yang berkunjung selama bulan maret sampai dengan juni 2023. Dalam penelitian ini sampel yang digunakan purposive sampling yaitu mengambil 122 responden. Tourist Attraction terhadap Citra Destinasi mempunyai nilai koefisien jalur sebesar 0.295, T-Statistik 2.148 > 1.96 dan P-Value 0.032 < 0.05 artinya H1 ini diterima. Aksesibilitas terhadap Citra Destinasi mempunyai nilai koefisien jalur sebesar 0.011, T-Statistik 0.099 > 1.96 dan P-Value 0.922 < 0.05 yang artinya H2 ini tidak diterima. Amenitas terhadap Citra Destinasi mempunyai nilai koefisien jalur sebesar 0.223, T-Statistik 2.033 > 1.96 dan P-Value 0.043 < 0.05 artinya H3 diterima. Citra Destinasi terhadap Keputusan Berkunjung mempunyai nilai koefisien 0.759, T-Statistik 18.817 > 1.96 dan P-Value 0.000 < 0.05 H4 ini diterima. penelitian dengan judul pengaruh tourist attraction, aksesibilitas dan amenitas terhadap citra destinasi untuk meningkatkan keputusan berkunjung Monumen penulis menyimpulkan bahwa: 1) Tourist Attraction berpengaruh positif dan signifikan terhadap citra destinasi. 2) Aksesibilitas berpengaruh positif dan tidak signifikan terhadap Citra Destinasi. 3) Amenitas berpengaruh positif dan signifikan terhadap Citra Destinasi. 4) Citra Destinasi berpengaruh positif dan signifikan terhadap Keputusan Berkunjung.
pengaruh suasana dan citra merek terhadap kepuasan pelanggan untuk meningkatkan loyalitas pelanggan di kopi bajawa flores ntt Muhammad Roqi; Surono
Panorama Nusantara Vol 18 No 2 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Penelitian ini bertujuan untuk identifikasi pengaruh suasana dan citra merek terhadap kepuasan pelanggan untuk menungkatkan loyalitas pelanggan. Sebanyak 125 sampel responden dikumpulkan oleh penulis dengan memanfaatkan program SmartPLS 3 dan teknik analisis Partial Least Square (PLS). Uraian yang komprehensif, jujur, dan akurat tentang keterkaitan antara fenomena yang diteliti disajikan dalam penelitian ini dengan menggunakan metodologi kuantitatif dan deskriptif. Populasi pada penelitian ini adalah Pelanggan yang baru-baru ini mengunjungi dan membeli produk Kopi Bajawa Flores di NTT dalam 3 bulan terakhir. Hasil penelitian ini mengidentifikasi bahwa semua variable suasana dan citra merek berpengaruh signifikan terhadap kepuasan pelanggan, dan terdapat pengaruh signifikan terhadap loyalitas pelanggan pada Kopi bajawa Flores NTT Bogor secara keseluruhan, dengan kesesuaian model. Penelitian (Model Fit) 71%. Temuan penelitian ini menidentifikasi pengaruh suasana dan citra merek terhadap kepuasan pelanggan untuk meningkatkan loyalitas pelanggan di kopi bajawa flores NTT.
PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN UNTUK MENINGKATKAN LOYALITAS PELANGGAN MAJUMAPAN KOPI Rizka Putri; Surono
Panorama Nusantara Vol 18 No 2 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Peningkatan loyalitas dari pelanggan merupakan tujuan akhir setiap orang dalam pengelolaan industri makanan dan minuman. Tujuan penelitian adalah untuk mengidentifikasi apakah kualitas pelayanan, dan persepsi harga berpengaruh terhadap kepuasan pelanggan untuk meningkatkan loyalitas pelanggan pada majumapan kopi. Sebanyak 140 sampel responden dikumpulkan oleh penulis dengan memanfaatkan program SmartPLS 3 dan teknik analisis Partial Least Square (PLS). Uraian yang komprehensif, jujur, dan akurat tentang keterkaitan antara fenomena yang diteliti disajikan dalam penelitian ini dengan menggunakan metodologi kuantitatif dan deskriptif. Populasi pada penelitian ini adalah Pelanggan yang baru-baru ini mengunjungi dan membeli produk majumampan coffe dalam 2 bulan terakhir. Hasil penelitian ini mengidentifikasi bahwa kualitas pelayanan tidak memiliki pengaruh signifikan terhadap kepuasan pelanggan, kualitas pelayanan mempunyai pengaruh signifikan terhadap loyalitas pelanggan, persepsi harga mempunyai pengaruh signifikan terhadap kepuasan pelanggan, persepsi harga berpengaruh signifikan terhadap loyalitas pelanggan dan kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan pada majumampan kopi secara keseluruhan, dengan kesesuaian model. Penelitian (Model Fit) 78%.
Standard of Micro-Credential Quality Management System To Enhance Employability and Competitiveness of Graduates Surono Surono
Asian Journal of Social and Humanities Vol. 3 No. 1 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i1.433

Abstract

The development of a Micro-Credential Quality Management System (QMS) aims to ensure that micro-credentials are of high quality and aligned with industry needs. Micro-credentials provide formal recognition of specific competencies acquired through short-term, focused learning, offering an efficient means to address the rapidly evolving labor market and technological landscape. This research adopts a Research and Development (R&D) methodology, involving a preliminary study, system development, pilot testing, and validation, to create a robust QMS framework. The QMS focuses on establishing clear standards, rigorous assessment processes, continuous improvement, and collaboration with industry stakeholders to validate competencies. The pilot testing of the QMS in vocational high schools demonstrated its effectiveness in enhancing the relevance and recognition of micro-credentials. The system ensures that issued credentials are aligned with industry demands, improving graduates' employability and competitiveness. The findings indicate that a well-developed QMS for micro-credentials can address gaps in standardization and ensure that credentials are valid, reliable, and recognized across different sectors. The implementation of the QMS facilitates tailored skill acquisition, lifelong learning, and global recognition, making it a critical tool for enhancing workforce readiness and competitiveness.
Establishing Competency Standards of Implementing Green Citizen Skills To Strengthen Employability of Green Jobs Surono Surono
Asian Journal of Social and Humanities Vol. 3 No. 5 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i5.499

Abstract

This study addresses the global shift towards sustainable economies, which requires a workforce with proficiency in green practices. The research develops competency standards for Green Citizen Skills, aimed at enhancing employability in green jobs and responding to the increasing demand for sustainability-focused skills. A mixed-methods approach, including literature reviews, expert consultations, and validation through Delphi methods, was employed to formulate actionable frameworks for integrating Green Citizen Skills into vocational education and training systems. The findings highlight the alignment of key elements such as Unit of Competency, Unit Titles, and Performance Criteria with vocational frameworks, ensuring their relevance and adaptability across both educational and professional contexts. Furthermore, competency components like Range of Variables and Critical Aspects are connected to sustainability principles, resource efficiency, and active community engagement, promoting a holistic approach to green job readiness. This study emphasizes the importance of bridging the skills gap between educational outputs and industry demands, fostering a workforce capable of contributing to sustainable development goals. The developed standards provide practical tools to enhance green job preparedness, empowering individuals to support economic, social, and environmental sustainability. Ultimately, this research contributes to the creation of a skilled workforce equipped to drive the transition to a more sustainable global economy.
Pengaruh Kualitas Pelayanan, Kualitas Produk, dan Persepsi Harga Terhadap Kepuasan Pelanggan Salsa Agist Pritami; Surono Surono
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4620

Abstract

This study aims to examine the effect of service quality, product quality, and price perceptions on customer satisfaction at Hotel Double Tree by Hilton Jakarta Diponegoro. customer satisfaction at Double Tree by Hilton Jakarta Diponegoro Hotel. Quantitative method method was used by conducting a survey of 100 hotel guests who have stayed more than once. more than once. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that service quality service quality has a significant influence on customer satisfaction, while product quality has no significant effect, and perceived price also has a significant effect on customer satisfaction. has a significant influence on customer satisfaction. Research results research results also show that service quality, product quality and price perceptions together have an effect on customer satisfaction.
Mapping Organic Farming Occupations: Bridging Competency Gaps and Addressing Generational Challenges Surono Surono
Journal Research of Social Science, Economics, and Management Vol. 4 No. 8 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i8.791

Abstract

This This research aims to address the gap between the competencies required by the organic farming sector and the skills provided by educational institutions in Indonesia. By mapping occupations within the Indonesian Qualification Framework (IQF) and using the Rapid Assessment Process (RAP) along with the Regional Model Competency Standard (RMCS), the study identifies key roles and competencies necessary for the industry, ranging from entry-level workers to advanced specialists. The findings suggest that current curricula fail to integrate advanced technologies and practical skills training needed in organic farming. The study proposes curriculum enhancements that incorporate sustainable farming practices, biochar technology, and entrepreneurial education to align with industry demands. A strategic framework is also introduced to address the generational gap in the sector by modernizing the perception of farming and attracting younger talent through digital engagement and innovative educational approaches. The research highlights the importance of bridging the competency gap and fostering a skilled workforce capable of driving sustainable agricultural practices, ultimately strengthening the organic farming sector and ensuring its long-term viability.
Bridging the Gap of Educational Outcomes and Industry Needs: Mapping Marketing Management Occupations Within Indonesian Qualification Framework (IQF) Surono Surono; Rudhi Achmadi
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

This study aims to develop the first occupation map for Marketing Management aligned with the Indonesian Qualification Framework (IQF). It responds to the persistent gap between higher education outcomes and industry skill requirements, particularly in digital marketing, data analytics, and strategic innovation. Using the Rapid Assessment Process[A1] [A2] (RAP) through in-depth interviews, focus group discussions, and document analysis, the research identified 47 distinct occupations spanning from entry-level roles such as Retail Assistant to senior executive positions like Chief Marketing Officer. The findings reveal that most occupations have yet to be supported by competency standards, highlighting substantial misalignment between educational programs and workforce expectations. This gap underscores the urgency of embedding industry-driven competencies into curricula and developing flexible training and certification pathways. The occupation map provides a strategic framework for policymakers, educational institutions, and industry stakeholders to redesign curricula, guide recruitment, and shape professional development initiatives. By systematically integrating marketing occupations into the IQF, this research contributes a pioneering reference for Indonesia that strengthens graduate employability, supports workforce planning, and enhances global competitiveness in line with ASEAN Mutual Recognition Arrangements (MRA) and the World Economic Forum's call for future-ready skills.
Co-Authors Dafa Kamil Azizi Darwin Raja Unggul Saragih Maya Angelica Lamtiur Sihombing Sihombing Muhammad Roqi Rezha Dio Saputra Sanjaya Rizka Putri Rudhi Achmadi Salsa Agist Pritami Siti Nurjanah Soerjanto Soerjanto Wafa Maytriana Rahmadanty