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Jerry Heikal
Universitas Bakrie, Jakarta, Indonesia
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Strategic Integration of ESG Principles: An Analysis of Sustainable Business Practice at NWP Property Adrian Pratama; Jerry Heikal
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i01.2208

Abstract

Currently, environmental, social, and governance (ESG) principles have become guideline for companies in the pursuit of sustainable business practices, taking into consideration their impact on the environment, society, and the implementation of good corporate governance. ESG principles are then integrated into a company's business activities and are no longer merely an option in their implementation. The objective of this research is to analyse the strategies for integrating ESG principles into the business practices of commercial real estate companies. This study was employed a qualitative methodology to understand and comprehend the conditions of a company as the research subject. The research sample consists of the Head of Research and ESG, Supervisor of the Energy and Sustainability team, and Head of Operations across all malls owned by NWP Property. The Grounded Theory approach is utilized in this research to derive research answers from data collected through interviews with the respondents, followed by a transcription stage to identify codes, categories, and themes. Based on the research findings, three themes are identified to address the research question. First, "Global Trends and Markets" as the key drivers for integration of ESG principles within the company. Second, “Company innovation” as the core strategy employed to integrate ESG principles into the company's business activities. Third, 'Sustainable Business' as an opportunity that can be achieved for the company after the integration of ESG principles.
Analisis Faktor yang Mempengaruhi Kepuasan Pembeli di Kopi Kenangan Menggunakan Metode Regresi Logistik Biner Aditya Mohamad; Agus Setiyanto; Bangkit Widhi Raharjo; Jerry Heikal
Jurnal Syntax Admiration Vol. 5 No. 8 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i8.1376

Abstract

This study aims to analyze various factors that affect buyer satisfaction with Kopi Kenangan. The method used in this study is the binary logistic regression method using SPSS. The number of samples was 68 consumers who came directly to Kopi Kenangan, with the variables used being product, packaging, price, service quality, cleaness/comfort, waiting time, discount, and interior/exterior design. Sample collection was carried out through filling out a survey form filled out by 68 buyer consumers who came directly to Kopi Kenangan. The results of the survey are outlined in Microsoft Excel and then data normalization is carried out. For Independent Variable data in the form of Text will be converted to binary numbers which means it is represented by numbers between 0 to 1, while for Dependent Variables it will be converted to 0 and 1. Independent Variable data consists of product, packaging, price, services, cleanliness/ comfort, waiting time, discount, and interior/ exterior design. The Data Dependent Variable is Satisfactory. From the results of the study, it can be concluded that the factors that affect buyer satisfaction are the variables of product, discount, and interior/exterior design. The variables of packaging, price, services, cleanliness/comfort, and waiting time did not significantly affect buyer satisfaction at Kopi Kenangan. With data accuracy of 89.7%. From the results of the assessment of the equation above, it can be concluded that there are 59 consumers who have a Satisfactory value and 9 consumers who do not have a Satisfactory value.
Financial Performance Segmentation Changes on Regional Development Banks Isfan Ferli; Jerry Heikal
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5862

Abstract

Merger and acquisition of a banking company are generally understood as efforts to enhance the company by combining strengths or compensating for the weaknesses of one company with the strengths of another. To face the dynamics of the domestic and global economy and information technology, it is necessary to strengthen the structure, resilience, and competitiveness of the national banking industry, which can be achieved by strengthening bank capital and banking consolidation in Indonesia, especially Regional Development Banks. To promote the stability of the banking industry, particularly the strengthening of individual banks, merger and acquisition strategies in the form of banking consolidation need to be considered. Banking consolidation policies are one of the policy options regulators take to strengthen financial system stability. One of the processes that must be carried out is analyzing the performance to find companies that are suitable for acquisition, in accordance with the problem statement: How is the performance of the Regional Development Banks that become acquiring banks, and how is the performance of Regional Development Banks whose core capital does not yet meet regulatory requirements, making them suitable for acquisition. Data from 27 Regional Development Banks were analyzed based on several financial ratios, namely ROA, ROE, NIM, LDR, CAR, and NPL, and the changes in economic performance into five clusters using IBM SPSS version 27 with K-Mean Cluster Classification. The analysis showed that out of the 27 Regional Development Banks, 11 banks experienced a status increase, 10 companies experienced a decrease, and 6 did not change. It was found that the performance of 4 Regional Development Banks that would become acquiring banks is "good" and there are 3 banks, namely Bank Jambi, Bank Kalteng, and Bank Sultra, which are considered very suitable for acquisition with a status of "Very Good".
Identifying Customer Segmentation and Persona of Amazon Customer: An Approach Using K-Means Clustering Rizki Agung Ramadani; Tiyanda Hanti Arum Kusuma; Rinta Agustiani Dwiputri; Jerry Heikal
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.6176

Abstract

Technological developments have transformed traditional buying and selling practices into online transactions. Amazon, as one of the largest e-commerce platforms, continues to innovate to maintain its competitive advantage, offering a variety of products and services. This research uses the K-Means Clustering method to identify Amazon's customer segmentation and devise more effective marketing strategies. The analysis results show three main clusters: Price-Sensitive Browsers, Review-Driven Shoppers, and Quality Seekers. Cluster 2, which accounts for 47.49% of the total sample, is the most potential. Consumers in this cluster shop weekly, want better prices, pay attention to product reviews, and care about eco-friendly packaging. The right target segment for Amazon is women aged 24-26 who regularly shop weekly and care about environmental sustainability. By understanding consumer needs and preferences, Amazon can develop more effective marketing strategies, increase customer satisfaction and loyalty, and maintain its competitive advantage.
Segmentasi Pelanggan dan Optimal Value Proposition Menggunakan RFM dan Ethnographic Analysis: Studi Mixed-Method di PT Marine Insurance Broker Rizky Fajar Adys Hermawan; Jerry Heikal
Master: Jurnal Manajemen dan Bisnis Terapan Vol. 6 No. 1 (2026): Juni
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/jmbt.v6i1.29694

Abstract

Penelitian ini bertujuan mengidentifikasi pola retensi (renewal) dan non-renewal pada portofolio pelanggan B2B PT Marine Insurance Broker, serta merumuskan proposisi nilai yang lebih presisi berbasis segmen. Desain yang digunakan adalah mixed-method sequential explanatory, di mana tahap kuantitatif dilakukan lebih dulu untuk membentuk segmentasi RFM dan menguji keterkaitan variabel terhadap status renewal, lalu tahap kualitatif digunakan untuk memperdalam penjelasan pada segmen strategis maupun rentan. Populasi mencakup seluruh akun tertanggung pada periode observasi tahun 2025, dengan sampel ditetapkan secara purposif berdasarkan kelengkapan data RFM dan status renewal/tidak renewal yang jelas. Analisis kuantitatif memanfaatkan SPSS (deskriptif, tabulasi silang, dan regresi logistik biner), sedangkan analisis kualitatif menggunakan analisis tematik untuk memetakan pain values dan logika keputusan multi-aktor B2B. Hasil menunjukkan dari 158 akun, 132 akun renewal (83,8%) dan 26 akun tidak renewal (16,2%). Sintesis temuan menegaskan bahwa non-renewal pada broker marine B2B berkaitan dengan kombinasi faktor ekonomi (tekanan harga/kompetisi) dan faktor pengalaman layanan (kecepatan proses, kepastian renewal, serta pengalaman klaim), dengan intensitas pain values yang berbeda pada tiap segmen.
Faktor-Faktor Penentu Loyalitas Pelanggan dalam Belanja Online di Platform E-Commerce Shopee Triana Gustiani Fadilla; Gita Amira Herdiany; Jerry Heikal
Jurnal Abdimas Peradaban Vol. 7 No. 1 (2026): Jurnal Abdimas Peradaban
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/3w8r4b07

Abstract

Penelitian ini bertujuan untuk mengetahui faktor penentu Loyalitas Pelanggan dalam belanja online melalui e-commerce Shopee. Secara metodologis, studi ini bersandar pada Grounded Theory untuk membedah temuan kualitatif. Informasi tersebut digali secara langsung dengan mewawancarai beberapa sampel pengguna e-commerce Shopee. Dalam tahapan analisis data, studi ini mengaplikasikan tiga proses pengodean, open coding guna membedah data ke dalam kategori-kategori dasar, axial coding untuk merajut keterkaitan antar kategori tersebut, dan terakhir, selective coding diterapkan untuk mengerucutkan temuan menjadi tema-tema inti penelitian. Fenomena dalam penelitian ini adalah maraknya transaksi jual beli yang dilakukan secara online dengan Research Problem yaitu alasan konsumen lebih memilih Shopee dibanding platform lain. Berdasarkan transkrip wawancara dengan kelima narasumber, peneliti berhasil mengekstraksi sebanyak 20 coding. Seluruh kode tersebut selanjutnya dipilah ke dalam sembilan kategori utama, yakni akses informasi, tren, pengalaman pengguna (UX), antarmuka (UI), potongan harga, variasi produk, pembebasan biaya kirim, jaminan keamanan, serta mutu pelayanan atau service quality. Pada tahap akhir, kesembilan kategori ini dikerucutkan kembali hingga membentuk tiga tema sentral, yaitu Trust (Kepercayaan), Ease of Use (Kemudahan Penggunaan), dan Promotion (Promosi).
Co-Authors Aditya Mohamad Adrian Pratama Agus Setiyanto Bangkit Widhi Raharjo Gita Amira Herdiany Isfan Ferli Rinta Agustiani Dwiputri Rizki Agung Ramadani Rizky Fajar Adys Hermawan Tiyanda Hanti Arum Kusuma Triana Gustiani Fadilla