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Journal : IIJSE

Financial Performance Segmentation Changes on Regional Development Banks Isfan Ferli; Jerry Heikal
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5862

Abstract

Merger and acquisition of a banking company are generally understood as efforts to enhance the company by combining strengths or compensating for the weaknesses of one company with the strengths of another. To face the dynamics of the domestic and global economy and information technology, it is necessary to strengthen the structure, resilience, and competitiveness of the national banking industry, which can be achieved by strengthening bank capital and banking consolidation in Indonesia, especially Regional Development Banks. To promote the stability of the banking industry, particularly the strengthening of individual banks, merger and acquisition strategies in the form of banking consolidation need to be considered. Banking consolidation policies are one of the policy options regulators take to strengthen financial system stability. One of the processes that must be carried out is analyzing the performance to find companies that are suitable for acquisition, in accordance with the problem statement: How is the performance of the Regional Development Banks that become acquiring banks, and how is the performance of Regional Development Banks whose core capital does not yet meet regulatory requirements, making them suitable for acquisition. Data from 27 Regional Development Banks were analyzed based on several financial ratios, namely ROA, ROE, NIM, LDR, CAR, and NPL, and the changes in economic performance into five clusters using IBM SPSS version 27 with K-Mean Cluster Classification. The analysis showed that out of the 27 Regional Development Banks, 11 banks experienced a status increase, 10 companies experienced a decrease, and 6 did not change. It was found that the performance of 4 Regional Development Banks that would become acquiring banks is "good" and there are 3 banks, namely Bank Jambi, Bank Kalteng, and Bank Sultra, which are considered very suitable for acquisition with a status of "Very Good".
Identifying Customer Segmentation and Persona of Amazon Customer: An Approach Using K-Means Clustering Rizki Agung Ramadani; Tiyanda Hanti Arum Kusuma; Rinta Agustiani Dwiputri; Jerry Heikal
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.6176

Abstract

Technological developments have transformed traditional buying and selling practices into online transactions. Amazon, as one of the largest e-commerce platforms, continues to innovate to maintain its competitive advantage, offering a variety of products and services. This research uses the K-Means Clustering method to identify Amazon's customer segmentation and devise more effective marketing strategies. The analysis results show three main clusters: Price-Sensitive Browsers, Review-Driven Shoppers, and Quality Seekers. Cluster 2, which accounts for 47.49% of the total sample, is the most potential. Consumers in this cluster shop weekly, want better prices, pay attention to product reviews, and care about eco-friendly packaging. The right target segment for Amazon is women aged 24-26 who regularly shop weekly and care about environmental sustainability. By understanding consumer needs and preferences, Amazon can develop more effective marketing strategies, increase customer satisfaction and loyalty, and maintain its competitive advantage.