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Analysis of the implementation of Revenue management strategies to increase Revenue Per available room at Harris Hotel Sentul Bogor Tri Djoko Sulistiyo; Rina Fitriana; Rini Angraini
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

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Abstract

The Revenue Management strategy is used to measure the achievement of Revenue Per Available Room in addition to the level of room income. To maximize revenue, not only increasing occupancy rates but also optimizing selling prices or room rates. The purpose of this study is to determine Analysis of the Implementation of Revenue Management Strategy on Increasing Revenue Per Available Room at Harris Hotel Sentul Bogor. The research method used is a quantitative descriptive research method. The study used a sample of 95 respondents with 17 statements. The implementation of the Revenue Management Strategy was declared GOOD with an average value (mean) of 3.21 which was in the interval 2.51 – 3.25. This shows that the Harris Hotel Sentul Bogor has implemented a good strategy in the field of Revenue Management. Revenue Per Available Room is HIGH with an average (mean) value of 2.97 which is in the interval 2.51 – 3.25. This shows that it is a tourist attraction. This illustrates that the achievement of Revenue Per Available Room at Harris Hotel Sentul Bogor has been carried out well. Revenue Management Strategy (X) has an effect of 61.9% on Revenue Per Available Room (Y). While the remaining 38.1% is influenced by other variables not examined.
THE INFLUENCE OF PRICE AND LOCATION ON INTEREST VISITING IN BETAWI RESTAURANT BABEH SADELI, PONDOK AREN, TANGERANG Tri Djoko Sulistiyo; Pricilia Johani Sakti; Eduard Rudolf Pangkerego
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i2.2109

Abstract

This research aims to determine the influence of price and location on interest in visiting the Betawi Babeh Sadeli Restaurant, Pondok Aren, Tangerang. This research is quantitative in nature using two types of data, namely primary data and secondary data obtained through observation and distributing questionnaires to consumers. Secondary data includes sources such as books, theses and previous research journals. The population of this research is consumers of the Betawi Babeh Sadeli Restaurant. The sampling technique used is Simple Random Sampling, with a random sampling technique called the Accidental Sampling technique. The samples taken were 100 respondents. Affordable prices and strategic location have a big influence on interest in visiting Betawi Babeh Sadeli Restaurant. Affordable prices make restaurants more accessible to various levels of society, while strategic locations make access easier and increase customer interest with a wider market reach.