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Khusnul Mawazin
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Education Mathematics

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The Role of Government and Marketing Strategy in Increasing Sales of MSMEs aLiberty Ecoprint Stivaniyanti Atmanegara; Feri Agus Romadhon; Indria Dwi Hapsari; Khusnul Mawazin
Jurnal Scientia Vol. 13 No. 02 (2024): Education and Sosial science, March - May 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i02.2356

Abstract

The government provides strong support for the growth of MSMEs in Indonesia because of their vital role in encouraging people's economic activities. This support is reflected in the policies and regulations implemented, as well as the organization of events or exhibitions facilitated to involve MSME actors. The appropriate research method to reveal the role of the government and marketing strategy for the sale of Liberty Ecoprint MSMEs in Jember is a qualitative approach. The results of this study show that Liberty Ecoprint MSMEs can survive and have the potential to develop further through their innovations. Based on the results of the study, it was concluded that the role of the government and marketing strategies had a significant impact on the sales of Liberty Ecoprint MSMEs. In particular, promotion through social media and participation in exhibitions or events have proven effective in increasing sales as well as expanding the marketing reach for Liberty Ecoprint.
Ecopreneurship in Growing Environmentally Friendly Businesses at the Tannery Industry Center of Star Fruit Village, Besuki District, Bondowoso Regency Indria Dwi Hapsari; Stivaniyanti Atmanegara; Ismatul Hasanah; Khusnul Mawazin; Tri Bastian Subagio
Jurnal Scientia Vol. 13 No. 02 (2024): Education and Sosial science, March - May 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i02.3015

Abstract

The Tannery Industry Center of Belimbing Village, located close to Situbondo City and adjacent to residential areas, has a significant impact on the lives of the surrounding community. According to locals, the tannery industry in their region is considered a boon for being the main source of livelihood. The majority of the workforce in the area works as employees in this industrial center. Second, residents also complain of significant pollution impacts on the quality of their living environment, such as air pollution levels that are very disturbing and result in respiratory system disorders. In addition, river 9water pollution has also become a serious issue as a result of ineffective waste management by the tannery industry. This study applies a qualitative research approach, where data are obtained through in-depth interview methods, observation, FGD, literature review, and secondary data analysis. The results show a unique situation in Belimbing Village, where residents depend on industry as a source of livelihood, but at the same time cause negative impacts on air and water quality that reduce their living environment. A number of studies focused on business growth without paying attention to environmental aspects. However, this study explores how an entrepreneur seeks to expand his business by taking into account environmental factors as a key element in managing a business, known as ecopreneurship. Expectations for sustainable business growth are in line with efforts to preserve environmental quality. The majority of business actors in Belimbing Village have not fully adopted the concept of ecopreneurship in their business operations because effective waste management requires significant financial investment. Nevertheless, the continuous increase in sales in the leather industry center of Belimbing Village shows a sustainable business growth.
The role of government and marketing strategy in increasing sales of MSMEs Liberty Ecoprint Stivaniyanti Atmanegara; Feri Agus Romadhon; Indria Dwi Hapsari; Khusnul Mawazin
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i03.3026

Abstract

The government provides strong support for the growth of MSMEs in Indonesia because of their vital role in encouraging people's economic activities. This support is reflected in the policies and regulations implemented, as well as the organization of events or exhibitions facilitated to involve MSME actors. The appropriate research method to reveal the role of the government and marketing strategy for the sale of Liberty Ecoprint MSMEs in Jember is a qualitative approach. The results of this study show that Liberty Ecoprint MSMEs can survive and have the potential to develop further through their innovations. Based on the results of the study, it was concluded that the role of the government and marketing strategies had a significant impact on the sales of Liberty Ecoprint MSMEs. In particular, promotion through social media and participation in exhibitions or events have proven effective in increasing sales as well as expanding the marketing reach for Liberty Ecoprint.
Co-Authors Feri Agus Romadhon Hasanah, Ismatul Indria Dwi Hapsari Stivaniyanti Atmanegara Tri Bastian Subagio