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All Journal Jurnal Manajemen Indonesia
Yadi Kusnadi
Institut Teknologi dan Bisnis Bina Sarana Global

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The Effectiveness of The Use of E-Commerce and Digital Payment on Brand Awareness of Private Regional Drinking Water Companies (PDAM) Dedi Dedi; Farida Frihatini; Yadi Kusnadi
Jurnal Manajemen Indonesia Vol 24 No 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.7362

Abstract

Customer satisfaction is the main focus of the company to increase Brand Awareness, influence company value, and achieve goals. This study aims to evaluate the effectiveness of E-commerce and Digital Payment on Brand Awareness and customer satisfaction at private PDAMs. Quantitative methods were used with a sample of 98 customers and multiple linear regression analysis. The results showed that E-commerce and Digital Payment partially positively affected Brand Awareness, with t values of 4.416 and 4.656, respectively (value > t table). Simultaneously, both factors have a positive effect on Brand Awareness, with a calculated f value of 29,979 (value> f table) and a significance level of 0.000. E-commerce and Digital Payment together contribute 38.7% to increasing Brand Awareness (R square 0.568), while the rest is influenced by other factors not included in this study. Keywords— Brand Awareness; E-commerce; Digital Payment; Customer Satisfaction
Co-Authors Dedi Dedi Farida Frihatini