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All Journal Ideas: Jurnal Pendidikan, Sosial dan Budaya
Kezia Sachi Sinamo
Universitas Kristen Maranatha
Education Social Sciences Other

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Peran Penting Magang Bersertifikat untuk Meningkatkan Kompetensi Skill Mahasiswa Kreatif Periklanan Indonesia Kezia Sachi Sinamo; Elizabeth Susanti; Jessica Yonatia
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 4 (2023): Ideas: Pendidikan, Sosial, dan Budaya (November)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i4.1510

Abstract

The world is changing rapidly, demanding competency skills for students, especially creative advertising according to industry needs. There are several ways to realize increased competence with industry needs, namely relying on visual communication design knowledge and using campaign strategies through events and media to target audiences, namely creative advertising students in semesters three to five in tertiary institutions. This data was collected using qualitative methods, namely primary data with interviews, questionnaires, and FGD. There is discussion in this campaign, namely making an informative campaign with a persuasive and educative approach to socialize the benefits of an independent campus certified internship. The final result is in the form of prototype designs for various types of media to campaign this program in a targeted manner. Through this research, it can be used as an example of conveying similar information.
Co-Authors Elizabeth Susanti Gunawan Jessica Yonatia