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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Panggung Jurnal Desain Ideas: Jurnal Pendidikan, Sosial dan Budaya
Jessica Yonatia
Universitas Kristen Maranatha
Arts Education Social Sciences Other

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Peran Penting Magang Bersertifikat untuk Meningkatkan Kompetensi Skill Mahasiswa Kreatif Periklanan Indonesia Kezia Sachi Sinamo; Elizabeth Susanti; Jessica Yonatia
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 4 (2023): Ideas: Pendidikan, Sosial, dan Budaya (November)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i4.1510

Abstract

The world is changing rapidly, demanding competency skills for students, especially creative advertising according to industry needs. There are several ways to realize increased competence with industry needs, namely relying on visual communication design knowledge and using campaign strategies through events and media to target audiences, namely creative advertising students in semesters three to five in tertiary institutions. This data was collected using qualitative methods, namely primary data with interviews, questionnaires, and FGD. There is discussion in this campaign, namely making an informative campaign with a persuasive and educative approach to socialize the benefits of an independent campus certified internship. The final result is in the form of prototype designs for various types of media to campaign this program in a targeted manner. Through this research, it can be used as an example of conveying similar information.
User Interface Design Analysis of Tokopedia Marketplace Website Elizabeth Susanti Gunawan; Jessica Yonatia; Laurensius Andreas Santoso
Jurnal Desain Vol 10, No 3 (2023): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v10i3.15060

Abstract

PROMOSI SOSIAL MEDIA WISATA DISTRO BANDUNG UNTUK MENARIK WISATAWAN LOKAL GEN Z Justin Miracle Renaldy; Elizabeth Susanti; Jessica Yonatia
Tanra: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar Vol 13, No 1 (2026): April
Publisher : Universitas Negeri makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/tanra.v1i1.74924

Abstract

Promosi wisata belanja distro di Bandung melalui media sosial menjadi strategi efektif untuk menarik minat wisatawan lokal, khususnya generasi Z yang sangat aktif di dunia digital. Bandung, sebagai kota kreatif dengan segudang brand lokal, menawarkan pengalaman berbelanja unik yang memadukan fashion, budaya, dan gaya hidup urban. Perancangan ini menggunakan metode perancangan komunikasi visual yang mengacu pada tahapan Robin Landa, meliputi analisis, pengembangan konsep, dan perancangan visual. Kampanye memanfaatkan platform media sosial Instagram untuk menyampaikan konten visual yang menarik, termasuk video teaser, video promosi, dan feeds Instagram. Strategi AISAS digunakan sebagai pendekatan komunikasi untuk mengarahkan perilaku audiens dalam merespon konten. Fokus utama adalah menonjolkan keunikan desain yang memadukan foto dokumenter dan ilustrasi vector dengan gaya doodle, suasana khas distro, serta nilai eksklusivitas yang disukai Gen Z. Dengan pendekatan interaktif dan storytelling yang autentik, promosi ini bertujuan menciptakan koneksi emosional sekaligus memperkuat citra Bandung sebagai destinasi belanja kreatif. Hasil dari perancangan ini diharapkan dapat meningkatkan kunjungan wisata belanja sekaligus mendukung pertumbuhan ekonomi kreatif lokal yang efektif dan mudah diakses, khususnya bagi generasi Z.
Representation of Chinese Cultural Identity in the Films Assalamualaikum Beijing and Kukejar Cinta ke Negeri Cina Elizabeth Susanti; Jessica Yonatia
PANGGUNG Vol 36 No 1 (2026): Echoes of Archipelago Mythos: Interweaving Tradition, Symbolism, and Narrative i
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v36i1.3747

Abstract

In Indonesian films, representations of Chinese identity that integrate Chinese cultural elements and Islamic values remain relatively underexplored, making them significant to examine in a cross-cultural context. This study analyzes how Chinese identity is represented in the films Assalamualaikum Beijing and Kukejar Cinta ke Negeri Cina, and how these cultural elements are connected to Islamic values. The research employs visual semiotic analysis, which explores the signs, symbols, visual elements, identity representations, and narratives of multiculturalism that appear in both films. The results show that Chinese identity is positioned as a bridge of cultural harmony through depictions of tolerance, historical proximity, and the process of religious assimilation between China and Indonesia. The novelty of this study lies in revealing the integration of Chinese culture and Islamic values, which is rarely addressed in Indonesian films, particularly through visual representations that emphasize diversity and the historical and cultural connections between China and Indonesia.
Co-Authors Elizabeth Susanti Elizabeth Susanti Gunawan Justin Miracle Renaldy Kezia Sachi Sinamo Laurensius Andreas Santoso