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All Journal Digital Business Progress
Zulpianda Nublah
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Keputusan Memilih Bermain I ZONE di Tebing Tinggi Ditinjau Dari Harga dan Promosi Fitrianingsih Fitrianingsih; Zulpianda Nublah; Devy Mawarnie Puspitasari
Digital Business Progress Vol. 2 No. 2 (2023): Digital Business Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i2.114

Abstract

The aim of this research are to analyze the effect of priceand promotion on the decision to choose.This research is quatitative with a research sample of 96 parents of consumers who choose to play at I Zone. Collecting data using a questionnaire with data analysis using SPSS. The results of the anakysis show that the price has no significant effect on the decision to choose, promotion has significant effect on the decision to choose, and the price and promotion simultaneously have a significant effect  on the decision to choose.
Co-Authors Devy Mawarnie Puspitasari Fitrianingsih Fitrianingsih