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All Journal Jurnal Informatika Teknologi dan Sains (Jinteks)
Ahmad Mubarok
Universitas Horizon Indonesia
Computer Science & IT Control & Systems Engineering

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PERENCANAAN STRATEGIS WARD PEPPARD WITH PESTLE Amanda Agustina; Tiawan; Dedih; Ahmad Mubarok; Lila Setiyani; Asep Obay Badillah; Mutia Nur Anisya; Riaz Citra Hardiman; Rizka Adinda Nurkhoridah
Jurnal Informatika Teknologi dan Sains (Jinteks) Vol 6 No 2 (2024): EDISI 20
Publisher : Program Studi Informatika Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51401/jinteks.v6i2.4117

Abstract

Strategic planning is the first step in determining the right strategy in an organization. In this case study there are problems related to mapping the direction of technology used by the campus, mapped using the Value Chain and also PESTLE (Political, Economic, Social, Technological, Legal, and Environmental). The Value Chain itself is a value chain consisting of Primary Activities and Secondary/Supporting Activities which has the aim of achieving the vision and mission of the organization, while PESTLE is a tool for knowing all forms of interrelationships from political, economic, social, technological, legal and environmental aspects. The framework used in this strategic planning is the Ward Peppard framework, where these tools and frameworks are expected to help in mapping strategic steps for the organization to grow and develop. Where the mapping aims to assist in long-term strategic planning regarding development blueprints from the IS/IT side of the organization.
PERENCANAAN STRATEGIS ANITA CASSIDY WITH PORTER FIVE FORCE DI GRAMEDIA KARAWANG Indri Kurnia Dewi; Tiawan; Dedih; Ahmad Mubarok; Lila Setiyani; Fika Fitrotul Uyun; Nur Fadhillah Nadiatul Awaliyyah; Nicco Indra Saputra
Jurnal Informatika Teknologi dan Sains (Jinteks) Vol 6 No 2 (2024): EDISI 20
Publisher : Program Studi Informatika Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51401/jinteks.v6i2.4127

Abstract

Penelitian ini menganalisis implementasi perencanaan strategis di Gramedia Karawang dengan menggunakan metodologi Anita Cassidy dan analisis Porter Five Forces. Metode Perencanaan Strategis Anita Cassidy merupakan pendekatan yang menekankan pada integrasi antara strategi bisnis dan teknologi informasi. Metode ini menyoroti pentingnya memahami tujuan bisnis organisasi dan cara teknologi informasi dapat mendukung pencapaian tujuan tersebut, Analisis menggunakan Porter Five Forces membantu organisasi dalam memahami dinamika industri, mengidentifikasi peluang dan ancaman, serta merancang strategi yang lebih efektif untuk mencapai keunggulan kompetitif. Hasilnya menunjukkan bahwa integrasi kedua metodologi tersebut memperkuat pemahaman terhadap lingkungan industri dan membantu dalam menyusun strategi kompetitif yang efektif. Implikasi praktis termasuk peningkatan diferensiasi produk, pengelolaan rantai pasokan yang lebih efisien, dan penetrasi pasar yang lebih baik.
Co-Authors Amanda Agustina Asep Obay Badillah Dedih Fika Fitrotul Uyun Indri Kurnia Dewi Lila Setiyani Mutia Nur Anisya Nicco Indra Saputra Nur Fadhillah Nadiatul Awaliyyah Riaz Citra Hardiman Rizka Adinda Nurkhoridah Tiawan