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All Journal BEMAS: Jurnal Bermasyarakat Studi Akuntansi, Keuangan, dan Manajemen
Sari Lestari Zainal Ridho
Politeknik Negeri Sriwijaya, Palembang, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Edukasi implementasi peta wisata halal pada usaha penyedia jasa pariwisata Sari Lestari Zainal Ridho; Habsah Binti Haji Mohamad Sabli; Mohammad Fardillah bin Wahi; Ummasyroh; Fernando Africano; Hendra Sastrawinata; Muhammad Riska Maulana; Munparidi; Maivi Kusnandar; Rosita
BEMAS: Jurnal Bermasyarakat Vol 5 No 1 (2024): BEMAS: Jurnal Bermasyarakat
Publisher : LPPMPK-Sekolah Tinggi Teknologi Muhammadiyah Cileungsi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37373/bemas.v5i1.1063

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mensosialisasikan mengenai potensi, cara mempertahankan dan memberlajutkan usaha dengan mendukung upaya pemerintah mengembangkan halal atau muslim friendly tourism di lingkungan Kota Palembang. Upaya ini dilakukan guna membantu kehidupan usaha mikro kecil dan menengah yang dijalanlan masyarakat, khususnya dalam lingkup industri pariwisata mampu pulih lebih cepat, bangkit lebih kuat pasca pandemi. Hal tersebut diharapkan dapat tercapai melalui peningkatan pengetahuan masyarakat sasaran dan meningkatkan keterampilan yang dibutuhkan dalam membentuk kesadaran, sikap dan perilaku pendukung pengembangan daur hidup usaha melalui berbagai sarana potensial termasuk peremajaan usaha dengan penggunaan Muslim friendly map atau peta wisata halal.
The Intervening Role of Knowledge and Perceived Value in Relationship of Product Packaging and Purchase Intention Sari Lestari Zainal Ridho; Habsah Haji Mohamad Sabli; Sunanto Sunanto; Ardelia Suharmanto; Rio Permata; Hengky Rosadi; Tuti Dwi Patmayanti
Studi Akuntansi, Keuangan, dan Manajemen Vol 6 No 1 (2026): July
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v6i1.6837

Abstract

Purpose: This study examines the mediating roles of knowledge and perceived value in the relationship between product packaging and purchase intention within Indonesia's creative economy and business sustainability.Research Methodology: A quantitative cross-sectional survey using SEM-PLS (WarpPLS 8.0) involved 150 consumers in Palembang, Indonesia, who purchased packaged products between February and April 2025. The measurement model demonstrated adequate reliability and validity.Results: Product packaging significantly influenced knowledge (? = 0.553, p < 0.001), perceived value (? = 0.576, p < 0.001), and purchase intention (? = 0.279, p = 0.008). Perceived value significantly increased purchase intention (? = 0.519, p < 0.001), whereas knowledge showed no significant direct effect (? = 0.057, p = 0.318). The combined indirect effect was significant (? = 0.330, p = 0.002), and the model explained 57.5% of the variance in purchase intention (R² = 0.575).Conclusions: Perceived value is a stronger mediator than knowledge, suggesting that value-oriented packaging strategies are more effective than information-based approaches in encouraging purchase intention.Limitations: The study is limited to consumers in Palembang and uses a cross-sectional design, limiting causal inference and broader generalization.Contributions: This study extends the Stimulus Organism Response (SOR) framework by clarifying the distinct mediating roles of knowledge and perceived value while providing practical implications for packaging strategies in Indonesia's creative economy.
Co-Authors Africano, Fernando Ardelia Suharmanto Habsah Binti Haji Mohamad Sabli Habsah Haji Mohamad Sabli Hendra Sastrawinata Hengky Rosadi Maivi Kusnandar Mohammad Fardillah bin Wahi Muhammad Riska Maulana Munparidi Rio Permata Rosita Rosita Sunanto Sunanto Tuti Dwi Patmayanti Ummasyroh