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All Journal International Journal of Social Science and Business BEMAS: Jurnal Bermasyarakat
Ummasyroh
Politeknik Negeri Sriwijaya, Palembang, Indonesia
Humanities Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Tourist Loyalty Model Visiting Culinary Tourism Destinations Heri Setiawan; Abd Hamid; Jusmawi Bustan; Ummasyroh
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.51516

Abstract

Most of the culinary tourism destinations in Palembang City have not opened to serve visitors since the Covid-19 pandemic occurred in early 2020. This has an impact on the intensity of tourist visits to culinary tourism destinations in Palembang City which has decreased. Then, decrease in the culinary experience, cleanliness, comfort of culinary tourism destinations, and destination management services. The purpose of the study was to analyze the connection between the experience of tourists, value perception, destination quality, satisfaction, and tourist loyalty. The type of research is quantitative research with a causality approach. The population of the study is local travelers who have come to culinary tourism destinations in Palembang at least 2 times.  Purposive sampling was used to determine the respondents with a sample of 216. Structural equations are used as a method of analysis.  The outcomes of the study explain that there is no linear association betwixt tourist experience and satisfaction of tourists. Value of perception, destination quality, and satisfaction of tourists are linearly related. Tourist experience, destination quality, and tourist loyalty are not linearly related. Value perception and tourist loyalty are linearly related. Then, tourist satisfaction and tourist loyalty are linearly related. This research can be a reference for tourist destination managers to maintain the loyalty of tourists visiting culinary tourism destinations, and become a reference for the next research in destination marketing.
Edukasi implementasi peta wisata halal pada usaha penyedia jasa pariwisata Sari Lestari Zainal Ridho; Habsah Binti Haji Mohamad Sabli; Mohammad Fardillah bin Wahi; Ummasyroh; Fernando Africano; Hendra Sastrawinata; Muhammad Riska Maulana; Munparidi; Maivi Kusnandar; Rosita
BEMAS: Jurnal Bermasyarakat Vol 5 No 1 (2024): BEMAS: Jurnal Bermasyarakat
Publisher : LPPMPK-Sekolah Tinggi Teknologi Muhammadiyah Cileungsi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37373/bemas.v5i1.1063

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mensosialisasikan mengenai potensi, cara mempertahankan dan memberlajutkan usaha dengan mendukung upaya pemerintah mengembangkan halal atau muslim friendly tourism di lingkungan Kota Palembang. Upaya ini dilakukan guna membantu kehidupan usaha mikro kecil dan menengah yang dijalanlan masyarakat, khususnya dalam lingkup industri pariwisata mampu pulih lebih cepat, bangkit lebih kuat pasca pandemi. Hal tersebut diharapkan dapat tercapai melalui peningkatan pengetahuan masyarakat sasaran dan meningkatkan keterampilan yang dibutuhkan dalam membentuk kesadaran, sikap dan perilaku pendukung pengembangan daur hidup usaha melalui berbagai sarana potensial termasuk peremajaan usaha dengan penggunaan Muslim friendly map atau peta wisata halal.
Co-Authors Abd Hamid Fernando Africano Habsah Binti Haji Mohamad Sabli Hendra Sastrawinata Heri Setiawan Jusmawi Bustan Maivi Kusnandar Mohammad Fardillah bin Wahi Muhammad Riska Maulana Munparidi Rosita Rosita Sari Lestari Zainal Ridho