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All Journal Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan
Muhamad Gidry Abdurrazak
Institut Teknologi dan Bisnis Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Transforming Strategy into Sustainable Business Models for Consortia in Emerging Industries: A Study of Cakra Donya Consortium Dian Alanudin; Muhamad Gidry Abdurrazak
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 1 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

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Abstract

The Cakra Donya Consortium is a collaborative platform for brands interested in Misel, presenting a novel framework for participating brands that necessitates a suitable business model for sustained operation. This research presents a customized business model tailored to the consortium's unique requirements. The proposed model emphasizes two core activities within the Cakra Donya Consortium: Collaborative Sustainable Product Research and Development (R&D), and Collaborative Marketing. These activities are strategically crafted to capitalize on the tangible and intangible resources shared among consortium members. Moreover, the proposed organizational structure advocates for a flat hierarchy, ensuring unrestricted membership and empowering members to contribute to program formulation under a legally binding agreement. These initiatives are geared towards achieving desired outcomes, including accelerating co-product innovation and fostering sustainability-oriented brand knowledge across consortium members and affiliated entities, thereby reaching a broader consumer base.
Co-Authors Dian Alanudin