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All Journal Jurnal Sosial dan Teknologi Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Return : Study of Management, Economic and Bussines Jurnal Penelitian Pendidikan Indonesia
Acu Kusnandar
Sekolah Tinggi Ilmu Ekonomi Ekuitas Bandung
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Other

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Pendampingan dalam Rangka Penerapan Strategi Pemasaran dan Relayout untuk Meningkatkan Volume Penjualan Warung Sembako Ibu Cucum Sumiati Acu Kusnandar; Deni Hamdani
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 4 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i4.4715

Abstract

Program pengabdian masyarakat ini dilakukan di Desa Ciapus Kecamatan Banjaran Kabupaten Bandung. Fokus pengabdian dilakukan melalui pendampingan penerapan  startegi pemasaran dan  penataan tata letak Warung Sembako Cucum Sumiati. Hal ini dilakukan karena  belum optimalnya pengetahuan pelaku uasaha mikro kecil  dan menengah  mengenai pentingnya strategi pemasaran dan penataan lay out dalam menghadapi ketatnya persaingan. Warung sembako yang serigkali terjadi penurunan omzet penjualan, terutama setelah kehadiran sejenis mini market seperti Alfamart atau Indommaret. Warung Ibu cucum Sumiati sebagai salahsatu Ultra UMKM yang berada di Kampung Ubra Desa Ciapus adalah Usaha sembako merupakan salah satu usha kecil mikro yang sangat menjanjikan karena sembako merupakan kebutuhan pokok yang tak lepas dari kehidupan sehari-hari Adapun tahapan dalam pelaksanaan pengabdian pada masyarakat yaitu tahap awal dengan melakukan kunjungan ke mitra, kemuadian tahap pelaksanaan serta tahap monitoring dan evaluasi dari kegiatan yang telah dilaksanakan. Penelitian ini untuk penerapan strategi pemasaran dan penataan ulang (relayout) tata letak warung agar lebih menarik dan meningkatkan kenyamanan pelanggan.  Metode pelaksanaan pengabdian terdiri dari beberapa tahapan, yaitu kunjungan ke mitra, pelaksanaan strategi, serta monitoring dan evaluasi hasil kegiatan. Hasil pengabdian pada masyarakat yaitu memberikan solusi atas peramasalahan yang dihadapi usaha warung sembako diantaranya mulai melakukan proses pendampingan, pemberian bantuan pelatihan tentang strategi pemasaran untuk meningkatkan omzet penjualan dan meningkatkan loyalitas pembeli serta pdendampingan dalam penataan layout  warung. Kesimpulan dari penelitian ini adalah bahwa pendampingan dalam penerapan strategi pemasaran dan relayout secara signifikan dapat meningkatkan volume penjualan pada usaha mikro, kecil, dan menengah (UMKM), terutama dalam menghadapi persaingan bisnis yang semakin ketat.
Digital marketing's impact on consumer trust and purchasing decisions for makeover cosmetics on shopee Kusnandar, Acu
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244771

Abstract

With the increasing complexity of business today, competition in the e-commerce sector is becoming increasingly fierce. One major challenge faced by businesses is declining sales trends and difficulties in building consumer trust on e-commerce platforms. To address this, companies leverage digital marketing strategies, including Shopee Live, to expand their marketing reach and strengthen consumer engagement. This study aims to analyze the effect of digital marketing on consumer trust and purchasing decisions. Conducted in Bandung, Indonesia, the research employed a quantitative approach involving 170 respondents aged 17 to over 35 years, selected using purposive sampling. Data were collected through structured questionnaires using a Likert scale (1-5) and analyzed using multiple linear regression with SPSS version 17.0. The results reveal a significant positive effect of digital marketing on consumer trust, with a coefficient value of 0.295, as well as a significant positive effect on purchasing decisions, with a coefficient value of 0.226. These findings indicate that Shopee Live as a digital marketing tool plays a critical role in enhancing consumer trust and influencing purchasing decisions. The results can be utilized to develop more targeted digital marketing strategies and improve platform performance, ultimately driving better consumer engagement and sales growth.
Pendampingan Penerapan Strategi Pemasaran dan Pengukuran Kinerja Menggunakan Metode Balance Scorecard di SMK Mahaputra Cerdas Utama Bandung Kusnandar, Acu; Hamdani , Deni
Jurnal Sosial Teknologi Vol. 5 No. 6 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i6.32240

Abstract

Latar belakang penelitian ini adalah persaingan ketat di dunia pendidikan, khususnya Sekolah Menengah Kejuruan (SMK), yang menuntut strategi pemasaran efektif dan pengukuran kinerja untuk meningkatkan daya tarik sekolah. SMK Mahaputra Cerdas Utama menghadapi kendala seperti kurangnya pemahaman strategi pemasaran, integrasi yang lemah antara pemasaran dan operasional, serta belum optimalnya pemanfaatan teknologi digital. Tujuan penelitian adalah memberikan pendampingan penerapan strategi pemasaran dan pengukuran kinerja menggunakan metode Balanced Scorecard (BSC) untuk meningkatkan daya saing sekolah. Metode yang digunakan meliputi survei awal, pelatihan, pendampingan, serta monitoring dan evaluasi. Hasil penelitian menunjukkan peningkatan pemahaman mitra dalam mengintegrasikan strategi pemasaran dengan manajemen operasional, serta penerapan BSC untuk mengevaluasi kinerja sekolah dari perspektif keuangan, pelanggan, proses bisnis internal, serta pembelajaran dan pertumbuhan. Implikasi penelitian ini adalah meningkatnya daya tarik SMK Mahaputra di mata calon siswa dan terbangunnya citra positif melalui strategi pemasaran yang terukur dan berkelanjutan. Pelaksanaan pengabdian pada masyarakat melalui pelatihan dan pendampingan dalam penerapan strategi  pemasaran kepada para pengelola SMK Maha Karya dengan penerapan bauran pemasaran, disertai dengan platihan pengukuran kinerja menggunakan balance scorecard untuk mengukur kinerja SMK dari perpektif keuangan, perpektif customer, internal bisnis proses dan learning and growth.
Digital marketing's impact on consumer trust and purchasing decisions for makeover cosmetics on shopee Kusnandar, Acu
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244771

Abstract

With the increasing complexity of business today, competition in the e-commerce sector is becoming increasingly fierce. One major challenge faced by businesses is declining sales trends and difficulties in building consumer trust on e-commerce platforms. To address this, companies leverage digital marketing strategies, including Shopee Live, to expand their marketing reach and strengthen consumer engagement. This study aims to analyze the effect of digital marketing on consumer trust and purchasing decisions. Conducted in Bandung, Indonesia, the research employed a quantitative approach involving 170 respondents aged 17 to over 35 years, selected using purposive sampling. Data were collected through structured questionnaires using a Likert scale (1-5) and analyzed using multiple linear regression with SPSS version 17.0. The results reveal a significant positive effect of digital marketing on consumer trust, with a coefficient value of 0.295, as well as a significant positive effect on purchasing decisions, with a coefficient value of 0.226. These findings indicate that Shopee Live as a digital marketing tool plays a critical role in enhancing consumer trust and influencing purchasing decisions. The results can be utilized to develop more targeted digital marketing strategies and improve platform performance, ultimately driving better consumer engagement and sales growth.
Marketing Strategy of Pertamina LPG 3 Kg Cucum Sumiati Gas Base to Increase Sales Volume in Ciapus Village, Banjaran District, Bandung Regency Acu Kusnandar
Return : Study of Management, Economic and Bussines Vol. 3 No. 6 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i6.239

Abstract

The 3 Kg LPG business is a type of cooperation business carried out by the government and entrepreneurs intended so that the distribution is right on target because 3 Kg LPG gas is a subsidized gas from the government. One of the distribution channels for marketing 3 Kg LPG gas is through bases in villages. This study is intends to determine how the marketing strategy carried out by the Pertamina LPG 3 kg Cucum Sumiati gas base in Ciapus Village, Banjaran District, Bandung Regency increases sales volume. In this study using a qualitative approach, data collection in this study was carried out by triangulation, namely interviews, direct observation and documentation, Data analysis techniques used in this study were by the stages of data collection, data reduction, data presentation and conclusions. The marketing strategy carried out by the 3 Kg LPG Gas Base Cucum Sumiati has yet to be effective because the sales volume has not been achieved in accordance with the expected target so that to increase its sales volume it must improve and develop its marketing strategy.  
Co-Authors Deni Hamdani Hamdani , Deni