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All Journal Jurnal Sosial dan Teknologi Eduvest - Journal of Universal Studies
Hamdani , Deni
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Aerospace Engineering Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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Pendampingan Penerapan Strategi Pemasaran dan Pengukuran Kinerja Menggunakan Metode Balance Scorecard di SMK Mahaputra Cerdas Utama Bandung Kusnandar, Acu; Hamdani , Deni
Jurnal Sosial Teknologi Vol. 5 No. 6 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i6.32240

Abstract

Latar belakang penelitian ini adalah persaingan ketat di dunia pendidikan, khususnya Sekolah Menengah Kejuruan (SMK), yang menuntut strategi pemasaran efektif dan pengukuran kinerja untuk meningkatkan daya tarik sekolah. SMK Mahaputra Cerdas Utama menghadapi kendala seperti kurangnya pemahaman strategi pemasaran, integrasi yang lemah antara pemasaran dan operasional, serta belum optimalnya pemanfaatan teknologi digital. Tujuan penelitian adalah memberikan pendampingan penerapan strategi pemasaran dan pengukuran kinerja menggunakan metode Balanced Scorecard (BSC) untuk meningkatkan daya saing sekolah. Metode yang digunakan meliputi survei awal, pelatihan, pendampingan, serta monitoring dan evaluasi. Hasil penelitian menunjukkan peningkatan pemahaman mitra dalam mengintegrasikan strategi pemasaran dengan manajemen operasional, serta penerapan BSC untuk mengevaluasi kinerja sekolah dari perspektif keuangan, pelanggan, proses bisnis internal, serta pembelajaran dan pertumbuhan. Implikasi penelitian ini adalah meningkatnya daya tarik SMK Mahaputra di mata calon siswa dan terbangunnya citra positif melalui strategi pemasaran yang terukur dan berkelanjutan. Pelaksanaan pengabdian pada masyarakat melalui pelatihan dan pendampingan dalam penerapan strategi  pemasaran kepada para pengelola SMK Maha Karya dengan penerapan bauran pemasaran, disertai dengan platihan pengukuran kinerja menggunakan balance scorecard untuk mengukur kinerja SMK dari perpektif keuangan, perpektif customer, internal bisnis proses dan learning and growth.
The Influence of Liquidity Capital Adequacy and Asset Quality on Financial Performance of People's Economy Banks in the Bogor Region from 2019 to 2023 Pardede, Minar; Kusnandar, Acu; Hamdani , Deni
Eduvest - Journal of Universal Studies Vol. 6 No. 2 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i2.52822

Abstract

This study aims to analyze the effect of capital adequacy, liquidity, and asset quality on financial performance at Bank ABC during the period 2019–2023. Financial performance is measured using the Return on Assets (ROA) indicator as a representation of bank profitability. The independent variables in this study consist of the Capital Adequacy Ratio (CAR) as an indicator of capital adequacy, Loan to Deposit Ratio (LDR) as an indicator of liquidity, and Non-Performing Loan (NPL) as an indicator of asset quality. The method used in this study is quantitative with a descriptive and verification approach. The data used are secondary data obtained from Bank Perkreditan Rakyat financial statements for five years, and data analysis uses multiple linear regression with the help of statistical software (SPSS). The results of the study show that, both partially and simultaneously, capital adequacy, liquidity, and asset quality have a significant effect on Bank ABC's financial performance. This finding indicates that managing these factors is very important to maintain and increase bank profitability.
Co-Authors Acu Kusnandar Pardede, Minar