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All Journal Archetype : Jurnal Ilmiah Psikologi dan Terapan
Hetty Murdiyani
Fakultas Psikologi Universitas Muhammadiyah Surabaya
Education Social Sciences Other

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ANALISIS KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI KOTA SURABAYA: Insights into Samsung Smartphone Consumer Choices in Surabaya Abu Rizal Nawawi; Hetty Murdiyani
Archetype : Jurnal Ilmiah Psikologi dan Terapan Vol 7 No 1 (2025): ARCHETYPE
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/arc.v7i1.25484

Abstract

This study aims to analyze the influence of motivation and emotions on the purchase decision of Samsung smartphones in Surabaya. Motivation is defined as the internal drive of consumers to fulfill their needs or desires, while emotions encompass positive feelings that affect brand preferences. The study employs a quantitative approach with a survey method, involving 200 respondents who purchased Samsung smartphones within the past year. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression to examine the relationships between variables. The findings indicate that motivation significantly influences purchase decisions, with social status needs and self-actualization emerging as key factors. Moreover, emotions positively affect purchase decisions, particularly through feelings of pride and happiness when using the product. The interaction between motivation and emotions strengthens consumers’ decisions to choose Samsung smartphones over other brands. This study provides implications for marketing strategies, suggesting that companies should emphasize emotional aspects and consumer needs in promotional campaigns. By understanding the factors influencing consumer behavior, Samsung can enhance customer loyalty and strengthen its market position. Keywords: Motivation, Emotion, Purchase Decision, Samsung Smartphones, Surabaya Consumers.
MENINGKATKAN KEPUASAN HIDUP UNTUK MENGURANGI KELELAHAN KERJA : STUDI KASUS PADA TENAGA KESEHATAN DI PUSKESMAS KRATON PASURUAN Hetty Murdiyani; Novia Dyah Ayuningtyas; Agus Poerwanto
Archetype : Jurnal Ilmiah Psikologi dan Terapan Vol 7 No 2 (2025): ARCHETYPE
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/arc.v7i2.27981

Abstract

This study aims to determine the relationship between life satisfaction and job burnout among health workers at the Kraton Pasuruan Community Health Center. This study uses a quantitative method. The population in this study were health workers at the Kraton Pasuruan Community Health Center, with a research sample of 45 people obtained using a purposive sampling technique. Data were collected using a Likert scale model questionnaire with four answer choices. The data analysis technique was carried out using the Pearson Product Moment correlation method. The results of the hypothesis test indicate that there is a relationship between life satisfaction and job burnout among health workers at the Kraton Pasuruan Community Health Center, as indicated by the results of the hypothesis test that the correlation coefficient r value is -0.843 with a significance value of 0.000, p less than 0.01. This indicates that there is a very strong, significant, and negative relationship between life satisfaction and burnout. In other words, the higher the life satisfaction, the lower the burnout, and vice versa.
Co-Authors Abu Rizal Nawawi Agus Poerwanto Novia Dyah Ayuningtyas