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All Journal Jurnal Pengabdian West Science Jurnal Ilmu Sosial Ekonomi dan Politik (JISOSEPOL)
Suherdi Maulana
Universitas Pelita Bangsa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Analisis Strategi Pemasaran dalam Meningkatkan Bisnis Properti Subsidi di Perumahan Green Jayasampurna Residence Pupung Purnamasari; Suherdi Maulana; Rida Raodotul Janah; Dheanty Ananda Bilqis
JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik Vol. 3 No. 1 (2025): JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik, Edisi Januari-Juni 2025
Publisher : Samudra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61787/czgpaq54

Abstract

This research aims to determine the strengths, weaknesses, opportunities and threats that exist in the marketing strategy for Green Jayasampurna Residence subsidized housing. This research method uses a qualitative approach. The results of the analysis show that the variables that are strengths are the price which is much cheaper and also the quality of the building is good and very satisfying so that it is able to compete with other housing. Currently and in the future, it is certain that the number of house sales will increase from year to year, this is because people's desire for housing is very high so that the need for houses continues to increase. Not only that, the increase in population and the decrease in empty land is also one of the reasons why people prefer housing as an effective and efficient place to live. Marketing in the business world is very competitive with the increasing and developing modern business world today. Thus, the number of business actors is increasing with the aim of meeting the needs and desires of consumers in the form of goods or services. Business actors have the challenge of getting the existing market, namely by improving the quality of buildings by selecting materials. good quality so that good buildings are created with good quality so that consumers are satisfied with the housing offered. If entrepreneurs give special prices to customers who buy a house based on several specific types, this will also increase consumer interest and demand.
Optimalisasi Strategi Digital Marketing untuk Meningkatkan Daya Saing UMKM di Era Ekonomi Digital Etty Zuliawati Zed; Sesri Sellina; Nining Yurista Prawitasari; Febri Sari Siahaan; Suherdi Maulana
Jurnal Pengabdian West Science Vol 5 No 08 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v5i08.3804

Abstract

Perkembangan ekonomi digital menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mampu beradaptasi dengan pemanfaatan teknologi, khususnya dalam bidang pemasaran. Namun, rendahnya literasi digital dan keterbatasan keterampilan menjadi kendala utama dalam optimalisasi digital marketing oleh UMKM. Program pengabdian kepada masyarakat ini dirancang untuk meningkatkan kapasitas pelaku UMKM melalui kegiatan pelatihan serta pendampingan dalam penerapan strategi pemasaran digital, sehingga mampu memperkuat daya saing bisnis. Pelaksanaannya dilakukan melalui beberapa tahapan, yaitu perencanaan, pelaksanaan pelatihan, proses pendampingan, serta tahap evaluasi. Pelatihan dilakukan secara interaktif dan berbasis praktik, sedangkan pendampingan dilakukan secara berkelanjutan untuk memastikan implementasi materi. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pemahaman dan keterampilan peserta, yang ditunjukkan melalui peningkatan skor rata-rata dari 57,2 menjadi 83,0 dengan persentase peningkatan sebesar 45,13%. Selain itu, peserta mulai mengadopsi pemasaran digital melalui media sosial dan menunjukkan peningkatan aktivitas promosi serta interaksi dengan konsumen. Kegiatan ini juga memberikan dampak positif terhadap peningkatan visibilitas produk dan peluang pasar. Program pemberdayaan ini efektif dalam meningkatkan kapasitas UMKM dalam menghadapi tantangan ekonomi digital, serta perlu dikembangkan secara berkelanjutan untuk menghasilkan dampak yang lebih optimal.
Co-Authors Dheanty Ananda Bilqis Etty Zuliawati Zed Febri Sari Siahaan Nining Yurista Prawitasari, S.H.,M.H. Pupung Purnamasari Rida Raodotul Janah Sesri Sellina