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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Indonesian Journal of Business and Entrepreneurship (IJBE) JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Samudra Ekonomi dan Bisnis Jurnal Syntax Transformation Action Research Literate (ARL) Journal of Marketing Innovation Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi IIJSE
Karto Adiwijaya
Universitas Indonesia
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences

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THE ROLE OF EXPERIENCE AND SERVICE QUALITY ON TRANSJAKARTA USERS LOYALTY Sangkoyo, Adhitya Bayu Candra; Adiwijaya, Karto
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 13, No 3 (2024): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v13i3.79972

Abstract

The high growth rate of vehicles and the still low interest in using public transportation, especially in Jakarta, has led to an increase in urban issues such as traffic congestion and air pollution. The government has provided several modes of public transportation and has implemented several policies to reduce these issues however until now there has been no significant growth in the usage of public transportation. This study aims to test experience and service quality on mediating variable such as satisfaction, perceived value and memories that leading to how customer decide to repurchase the service or recommend it through word-of-mouth. This research uses PLS-SEM to conduct quantitative research and collected 369 respondents online through whatsapp community groups that target Transjakarta passengers. This research found experience marketing is the strongest construct to influence other mediating constructs. This findings contributes the influence of experience in public transportation context and also to Transjakarta management, practitioners, consultants or even the government in the realm of public transportation.JEL: M31.
Exposing One-Stop Platform Stock Investment Phenomenon: The Role of Generated Content, Fear of Loss, and Financial Literacy Akmando, Luthfi Jovan Wandy; Adiwijaya, Karto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5117

Abstract

The one-stop platform of stock investment has a positive effect on technological developments in the world of stock investment. That triggers changes in investor behavior in buying stock. This research investigates the influence of the "stream" feature as User Generated Content (UGC) media as well as the relationship between the Fear of Missing Out (FoMO) phenomenon and investor's financial literacy in buying stocks. This research implements partial least squares-structural equation modeling (PLS-SEM) to conduct quantitative research. Sample data collection was collected using non-probability sampling. This research is limited to Indonesian stock investors, using the Stockbit platform for stock investment, and the research was conducted cross-sectionally. This research found that FoMO effects that investors felt can significantly influence purchasing attitudes, subjective norms, and perceived behavioral control. Meanwhile, the quality of information contained in UGC has a significant positive effect on purchase attitudes and financial literacy can reduce the influence of investor FoMO on purchasing intentions. This research contributes to the extended theory of planned behavior in explaining stock investment behavior and enriches understanding of the influence of UGC, FoMO, and financial literacy on investment decisions. This research also contributes to Stockbit management, psychology practitioners, content creators, and financial consultants in the realm of stocks.
Co-Authors Akmando, Luthfi Jovan Wandy Anggreana Vera Salsabila Auddie Indira Riyadi Chandra, Nicholas Dwi Fadhila, Annisa Nadya Fitrhanefi, Muhyi Nur Reyhana Zahra Zain Sangkoyo, Adhitya Bayu Candra Siregar, Bintang Eska Putra Utomo, Adi Putro Yusdasani, Khoiriyah Nurul Zefanya, Abraham