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This Author published in this journals
All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Agus Tamrin Reni
Universitas Pelita Harapan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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ANALYZING THE IMPACT OF PERSONALIZATION AND USER EXPERIENCE ON TRUST, SATISFACTION, AND LOYALTY IN TOKOPEDIA USERS Agus Tamrin Reni
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3587

Abstract

This study investigates the impact of personalization and user experience on customer loyalty, with trust, customer satisfaction, and positive perception as mediating variables among Tokopedia users in Indonesia. Grounded in Social Exchange Theory (SET) and the Stimulus–Organism–Response (S-O-R) framework, the research explores how digital stimuli influence internal evaluations and behavioral responses in e-commerce settings. A structured online survey was distributed to Tokopedia users, and after data screening, 165 valid responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 3. The measurement model demonstrated acceptable reliability (Cronbach’s Alpha and CR > 0.70), convergent validity (AVE > 0.50), and discriminant validity (HTMT < 0.90). Structural model results show that personalization significantly affects trust (β = 0.347, t = 6.426), satisfaction (β = 0.261, t = 4.424), and perception (β = 0.289, t = 5.352), while user experience positively influences trust (β = 0.366), satisfaction (β = 0.311), and perception (β = 0.298). In turn, trust (β = 0.276) and satisfaction (β = 0.317) positively shape perception, and perception directly drives loyalty (β = 0.331, t = 5.707). All hypotheses (H1–H9) were statistically supported (p < 0.001). The findings validate the integration of SET and S-O-R in explaining loyalty formation in digital commerce. This study contributes to the theoretical discourse on e-commerce behavior and offers practical insights for platform developers to enhance user retention through personalized, trust-based, and satisfaction-driven experiences.
SYSTEMATIC LITERATURE REVIEW: FACTORS AFFECTING PROJECT MANAGEMENT SUCCESS Agus Tamrin Reni; Martinus Tukiran
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 2 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i2.1499

Abstract

Project management is the main thing that affects the success of projects in various industries. This research aims to analyse the factors that influence the success of project management, the application of influencing factors in project management practices, the impact of the application of information technology, and the adaptation of project management methodologies. The research method applied to overcome this problem is the systematic literature review method. The research results show that factors including communication, leadership, planning, risk management, teamwork, adaptation of project management methodology, and the influence of information technology affect project success. Then the application of information technology and appropriate project management methodologies, such as Agile and Lean, can have a positive impact on project management success. This research is expected to provide guidance and recommendations for practitioners and researchers in the field of project management to achieve greater project success.
Co-Authors Martinus Tukiran