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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Nguyen Duc Tri
Universitas Ho Chi Minh
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MICE AND THE FUTURE OF TOURISM IN INDONESIA Resti Hardini; Rahayu Lestari; Kumba Digdowiseiso; Nguyen Duc Tri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1458

Abstract

The impact of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry on the Indonesian tourism sector is a noteworthy aspect that warrants particular consideration. More precisely, the MICE industry exerts a substantial and favorable influence on the expansion of tourism in Indonesia. This research aims to investigate the impact of the MICE industry on the growth of the tourism sector in Indonesia. It seeks to determine the extent to which this industry contributes to the increase in tourist visits and national income. Additionally, the study aims to identify the factors that influence the development of the MICE industry in Indonesia, including government policy, infrastructure readiness, and the active participation of industry players. Qualitative research methods are a suitable and appropriate option. The findings of this investigation are as follows: Developing high-quality MICE infrastructure and consistently monitoring global trends will be crucial in shaping the future of tourism in Indonesia. Indonesia's ascent to becoming a highly sought-after MICE destination on the global stage will be achieved through the consistent adoption of technology, improved infrastructure readiness, and effective support from the government in creating a favorable environment.
THE DEVELOPMENT STRATEGY OF INDONESIAN TOURISM THROUGH THE BRANDING OF “WONDERFUL INDONESIA” Rahayu Lestari; Resti Hardini; Kumba Digdowiseiso; Nguyen Duc Tri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1460

Abstract

Indonesian Tourism has launched a development strategy known as Wonderful Indonesia branding in an effort to increase the attractiveness of tourism destinations in the global market by strengthening the image through messages that reflect Indonesia's uniqueness and strong visual brand. Collaboration with the private sector and partnerships with local communities are the primary pillars of sustainable destination management, while international partnerships facilitate the exchange of knowledge and resources. The discussion's findings indicate a significant increase in the number of tourist visits, economic growth in the tourism sector, and positive changes in global perceptions of Wonderful Indonesia. This evaluation reflects the branding strategy's success in increasing international tourism appeal. The conclusion of this strategy emphasizes the importance of collaboration, partnerships, and community involvement in achieving sustainability in Indonesia's tourism sector.
THE DEVELOPMENT STRATEGY OF CULINARY TOURISM IN INDONESIA AS A POTENTIAL BUSINESS Rahayu Lestari; Elwisam; Kumba Digdowiseiso; Nguyen Duc Tri; Zaliha Zainuddin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1461

Abstract

The tourism sector offers significant growth potential for business opportunities in the food and beverage industry. The culinary diversity in Indonesia is a valuable asset for establishing a wide range of culinary enterprises. The objective of this research is to assess the present state and prospects of the culinary tourism sector in Indonesia, as well as identify the factors that impact its growth as a viable industry. Additionally, the study aims to discover effective strategies for developing and capitalizing on the potential of the culinary tourism business in Indonesia, while considering the following aspects. Elements of marketing, sustainability, and engagement with the local community. Qualitative methods enable researchers to investigate the perspectives, understandings, and encounters of stakeholders, including industry participants, tourists, and local communities, in order to acquire more profound insights. Findings of the research To establish Indonesian culinary tourism as a lucrative global business opportunity, it is crucial to prioritize comprehensive marketing strategies, promote sustainability, and foster international collaboration. The culinary tourism industry can achieve sustainable growth, equitable economic benefits, and empowerment of local communities by leveraging digital technology, exploring collaboration opportunities with influencers, and implementing sustainable practices.
Co-Authors Elwisam Kumba Digdowiseiso, Kumba Rahayu Lestari Resti Hardini Zaliha Zainuddin