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Minarti Limantara
Universitas Lambung Mangkurat, Banjarmasin, Indonesia
Economics, Econometrics & Finance

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THE INFLUENCE OF DIGITAL BANKING SERVICES ON CUSTOMER SATISFACTION AT PT BANK PERMATA BANJARMASIN Minarti Limantara; M. Riza Firdaus; Akhmad Supriyanto; Yeni Susanty
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 7 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i7.745

Abstract

This research aims to determine the effect of digital banking services on customer satisfaction at PT Bank Permata Banjarmasin. The method used in literature review research is traditional literature review. The article source comes from Google Scholar. There is a screening stage in selecting a journal which consists of 3 stages, namely screening 1 selecting paid and unpaid journals, screening 2 reviewing the title and abstract, screening 3 reviewing the background, methods, results and discussion. The research results show that digital banking customers in North India are completely satisfied with the quality of services provided by digital banking. In addition, 'reliability' has the strongest risk factor impact on customer satisfaction, followed by 'tangibility' and 'responsiveness'. Reliability, tangibility, responsiveness and guarantee have a positive influence on customer satisfaction (P-value 0.05). The study also recommends that the regulatory body responsible for administering financial regulations in Malaysia should provide standard guidelines and encourage all banks in the country to properly implement digital service quality improvements. Banks should invest in DBC and develop it because DBC is a key determinant in increasing customer satisfaction through higher levels of adoption/diversification, improved service quality, and greater benefits
ANALYSIS OF FACTORS THAT INFLUENCE CONSUMER DECISIONS IN USING THE GOJEK APPLICATION WITH GO-FOOD FEATURES IN BANJARMASIN CITY Minarti Limantara; Laila Refiana Said
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 5 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i5.134

Abstract

This study aims to analyze the factors of price, promotion, culture, individual and social influence simultaneously (together) on consumer decisions in using the Go-Food Feature Go-Jek application in the city of Banjarmasin. The research method is an explanatory research. The sample size was taken using the Slovin formula and the results were 100 respondents (rounded up to represent the total population). The sampling technique used the purposive sampling method. The purposive sampling method is a sampling technique with certain considerations. The analysis technique uses multiple linear regression analysis using SPSS 21.0 for windows. Based on the results of the research and analysis obtained, it can be concluded that the price, promotion, culture, individual, and social factors simultaneously (together) have a significant effect on consumer decisions in the use of the go-food feature go- food application in the city of Banjarmasin. The price factor partially has no significant effect on consumer decisions in using the go-food feature go-food application in the city of Banjarmasin. Promotion factor partially has no effect and significance on consumer decisions in using the go-food feature go-food application in the city of Banjarmasin. Cultural factors partially have no effect and significance on consumer decisions in using the go-food feature go-food application in the city of Banjarmasin. Individual factors partially have a significant effect on consumer decisions in using the go-food application feature of go-food in the city of Banjarmasin. Partial social factors have no significant effect on consumer decisions in the use of the go-food application feature go-food in the city of Banjarmasin.
Co-Authors Akhmad Supriyanto Laila Refiana Said Muhammad Riza Firdaus Yeni Susanty