Garuda - Garba Rujukan Digital

ANALISIS KEUNGGULAN KOMPETITIF INDUSTRI JUAL BELI BESI BEKAS PADA UD. MULTI BAJA KUIN CERUCUK BANJARMASIN Supriyanto, Akhmad; Widyarfendhi, Widyarfendhi; Salafuddin, Ilyas
Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Vol 6, No 2 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/j.reksa.v6i2.1424

This research aims to identify the effect of key success factors (KSFs) of scrap metal buying-selling industry in Kuin Cerucuk Village Banjarmasin and value chain activities to the competitive advantage of UD. Multi Baja.The population in this study are the UD. Multi Baja Kuin Cerucuk Village Banjarmasin. The sampling technique used is the census method which means that all members of the population are used as samples. The secondary and primary data analyzed are company profiles, value chain, industry analysis and competitive advantage.The results shows that the company value chain activities is the source of competitive advantage which contained in the activities of the company such as, logistics activities cost drivers, operations, company infrastructure, marketing and sales. The key success factors (KSFs) of the industry consist of: economies of scale in the form of product attributes, distribution channels and working capital capabilities are influencing the competitive advantage of the industry. While human resources and technology have moderate influence. This competitive advantage is obtained from the implementation of a low cost strategy and integrated differentiation.

ANALISIS KEUNGGULAN KOMPETITIF INDUSTRI JUAL BELI BESI BEKAS PADA UD. MULTI BAJA KUIN CERUCUK BANJARMASIN Akhmad Supriyanto; Widyarfendhi Widyarfendhi; Ilyas Salafuddin
Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Vol. 6 No. 2 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/j.reksa.v6i2.1424

This research aims to identify the effect of key success factors (KSFs) of scrap metal buying-selling industry in Kuin Cerucuk Village Banjarmasin and value chain activities to the competitive advantage of UD. Multi Baja.The population in this study are the UD. Multi Baja Kuin Cerucuk Village Banjarmasin. The sampling technique used is the census method which means that all members of the population are used as samples. The secondary and primary data analyzed are company profiles, value chain, industry analysis and competitive advantage.The results shows that the company value chain activities is the source of competitive advantage which contained in the activities of the company such as, logistics activities cost drivers, operations, company infrastructure, marketing and sales. The key success factors (KSFs) of the industry consist of: economies of scale in the form of product attributes, distribution channels and working capital capabilities are influencing the competitive advantage of the industry. While human resources and technology have moderate influence. This competitive advantage is obtained from the implementation of a low cost strategy and integrated differentiation.

ANALISIS INDUSTRI CAHAYA BUMI SLAMET MARTAPURA DAN STRATEGI DIFERENSIASI TERHADAP KEUNGGULAN BERSAING(Studi Pada Toko Permata Sentral Delima) admin admin; Akhmad Supriyanto; Doni Setiadi; Aditya Ferdiawan
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 8 No. 3 (2020)
Publisher : Universitas Lambung Mangkurat

This study aims to determine and analyze whether product differentiation strategies, service differentiation, image differentiation have a simultaneous and partial effect on competitive advantage and identify the key success factor (KSF) of Cahaya Bumi Slamet Martapura Shops its influence on competitive advantage at Permata Central Delima Martapura Stores. This type of research is causality research with a sampling technique that is accidental sampling. Primary data was collected using a questionnaire instrument while secondary data was obtained by collecting various data about the company and the level of competition. Secondary data and primary data were analyzed descriptively by using Porter's Five Forces of Competition analysis and using multiple linear regression analysis. The results of the study prove that the product differentiation strategy, service differentiation and image differentiation simultaneously have a significant effect on competitive advantage. Partially, product differentiation strategy and service differentiation have no significant effect. While the image differentiation strategy has a significant effect on competitive advantage. Service differentiation strategy does not have a dominant effect on competitive advantage. The results of the industry and competition analysis identify the Key success factors (KSF) that create a competitive advantage at the Cahaya Bumi Selamat (CBS) Martapura shops consisting of; economies of scale, capital, services and control of access to raw materials.

PARTISIPASI E-COMMERCE DI INDONESIA: KAJIAN PENGARUH FAKTOR KEPERCAYAAN, RISIKO, MANFAAT DAN KUALITAS WEBSITE Ahmad Syafaat; Arief Budiman; Akhmad Supriyanto
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 5 No. 3 (2017)
Publisher : Universitas Lambung Mangkurat

This research aims to find out and analyze the influence among trust (X1), perceived risk (X2), perceived benefit (X3) and website quality (X4) as independent variables simultaneously toward e-commerce participation (Y) in Indonesia. The Method of this research used online questionnaire with sample 258 respondents. The variables measurement uses Likert’s Scale technique weighting scale from 1 to 5. To find out the relation between independent and dependent variables and regression weight between indicator and laten variable are used statistical technique Structural Equation Model (SEM) with AMOS 21 program. The result of research concludes that there is a positive significant influence from trust, perceived benefit and website quality variables toward participation variable and a negative significant influence from perceived risk variables toward participation. From the four independent variables, the highest percentage (35,3%) is website quality variable.

Penerapan Digital Marketing Produk Kerajinan Purun di Lahan Basah pada Kelompok Usaha Sejahtera Bersama Banjarmasin Widyarfendhi Widyarfendhi; Sufi Jikrillah; Akhmad Supriyanto; M Ikhwan Munazir
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 5, No 2 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v5i2.6724

Perkembangan jaman saat ini, ditandai adanya kecepatan dan akses informasi yang lebih baik, tidak hanya menciptakan peluang tetapi juga ancaman bagi pelaku usaha. Usaha Sejahtera Bersama sebagai kelompok perajin purun juga diperhadapkan pada kondisi ini. Hasil observasi dan wawancara awal dengan pelaku usaha bahwa terdapat berbagai permasalahan yang dihadapi antara lain terbatasnya pemasaran produk, inovasi, ketersediaan bahan baku, dan regenerasi perajin. Tujuan dari pengabdian ini adalah untuk meningkatkan pengetahuan kelompok penrajin purun tentang metode pemasaran digital, pemanfaatan internet untuk meningkatkan inovasi dan pemenuhan kebutuhan bahan baku, serta untuk menarik minat masyarakat untuk menggeluti bidang yang sama. Dengan demikian, untuk mengatasi permasalahan dan mencapai tujuan pengabdian ini, metode yang digunakan adalah dengan memberikan workshop pemanfaatan digital marketing, dengan mempertimbangkan bahwa saat ini akses informasi melalui internet sudah merambah ke hampir seluruh lapisan masyarakat yang tentunya sesuai dengan pangsa pasar produk purun. Workshop ini diselenggarakan pada tanggal 24 September 2022 di lokasi mitra berada yaitu di Komplek SKKT jalan HKSN Raya, Alalak Utara, Kota Banjarmasin. Benchmark produk sejenis dilakukan untuk mengidentifikasi media digital marketing apa, dari media sosial atau marketplace, yang paling tepat dengan mempertimbangkan keunggulan dari dan kelemahan masing-masing. Hasil dari kegiatan ini adalah, peserta teredukasi mengenai alternatif pemasaran yang lebih efektif dan efisien dengan jangkauan yang lebih luas daripada hanya sekedar memasarkan secara konvensional. Selain itu, peserta juga terlihat antusias untuk dapat menerapkan digital marketing agar dapat berinovasi yang dikembangkan dengan mengambil inspirasi dari media online atau digital marketing yang telah sebelumnya dilakukan oleh pihak lain, atau hasil komunikasi interaktif dengan pelanggan.Current developments, marked by better speed and access to information, create opportunities and threats for business actors. As a group of Purun craftsmen, Usaha Sejahtera Bersama is also faced with this condition. The observations and initial interviews with business actors indicated various problems, including limited product marketing, innovation, availability of raw materials, and regeneration of craftsmen. This service aims to increase Purun craftsmen groups' knowledge about digital marketing methods use of the internet to increase innovation, meet raw material needs, and attract public interest in the same field. Thus, to overcome these problems and achieve the goals of this service, the method used is to provide workshops on the use of digital marketing, taking into account that currently, access to information via the internet has penetrated almost all levels of society, which is of course in accordance with the market share of Purun products. This workshop was held on September 24 2022, at the partner location, the SKKT Complex on Jalan HKSN Raya, North Alalak, Banjarmasin City. Similar product benchmarks are carried out to identify which digital marketing media, from social media or marketplaces, is most appropriate by considering the advantages and disadvantages of each. The result of this activity is that participants are educated about marketing alternatives that are more effective and efficient with a wider reach than just conventional marketing. In addition, the participants also showed enthusiasm to implement digital marketing to innovate, which was developed by taking inspiration from online media or digital marketing that other parties had previously carried out or the results of interactive communication with customers.

THE INFLUENCE OF DIGITAL BANKING SERVICES ON CUSTOMER SATISFACTION AT PT BANK PERMATA BANJARMASIN Minarti Limantara; M. Riza Firdaus; Akhmad Supriyanto; Yeni Susanty
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 7 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i7.745

This research aims to determine the effect of digital banking services on customer satisfaction at PT Bank Permata Banjarmasin. The method used in literature review research is traditional literature review. The article source comes from Google Scholar. There is a screening stage in selecting a journal which consists of 3 stages, namely screening 1 selecting paid and unpaid journals, screening 2 reviewing the title and abstract, screening 3 reviewing the background, methods, results and discussion. The research results show that digital banking customers in North India are completely satisfied with the quality of services provided by digital banking. In addition, 'reliability' has the strongest risk factor impact on customer satisfaction, followed by 'tangibility' and 'responsiveness'. Reliability, tangibility, responsiveness and guarantee have a positive influence on customer satisfaction (P-value 0.05). The study also recommends that the regulatory body responsible for administering financial regulations in Malaysia should provide standard guidelines and encourage all banks in the country to properly implement digital service quality improvements. Banks should invest in DBC and develop it because DBC is a key determinant in increasing customer satisfaction through higher levels of adoption/diversification, improved service quality, and greater benefits

Climate Change's Effect on Wetland Micro, Small, and Medium-Sized Enterprises (MSMEs') Marketing in South Kalimantan Yeni Susanty; Laila Refiana Said; Akhmad Supriyanto; Minarti Limantara
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research examines the impact of climate change on the marketing of Micro, Small and Medium Enterprises (MSMEs) operating in the wetlands of South Kalimantan. Using a qualitative approach, the aim is to understand how the phenomenon of climate change affects the marketing aspects of MSMEs in the wetland areas of South Kalimantan. Data was collected through in-depth interviews and observations involving MSME actors and environmental experts. The research results found that climate change has an influence on wetland MSMEs in South Kalimantan, especially in terms of production and marketing strategies. Climate change can also reduce productivity and increase production costs, thereby impacting product prices and availability on the market. This research provides recommendations for policy makers to support MSMEs in facing climate change through inclusive and sustainable policies

ANALISIS CORPORATE SOCIAL MARKETING, CONSUMER AWARENESS DAN CONSUMER KNOWLEDGE TERHADAP GREEN CONSUMERISM PADA TRANSMART CARREFOUR BANJARMASIN Mukti Cahyaning Putri Pratiwi; M. Yudi Rachman; M. Zainal Abidin; Akhmad Supriyanto
Servqual: Jurnal Ilmu Manajemen Vol. 2 No. 2 (2025): Servqual: Jurnal Ilmu Manajemen
Publisher : CV. Anugerah Duta Perdana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk menganalisis pengaruh dari Corporate Social Marketing, Consumer Awareness, dan Consumer Knowledge terhadap Green Consumerism pada Transmart Carrefour Banjarmasin. Metode penelitian yang digunakan adalah metode kuantitatif. Teknik pengumpulan data menggunakan kuesioner secara online dan dibagikan kepada 100 orang responden yang menggunakan green bag dari Transmart Carrefour. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji ketepatan model dan uji hipotesis. Hasil penelitian menunjukkan bahwa ketiga variabel bebas, yaitu Corporate Social Marketing, Consumer Awareness, dan Consumer Knowledge berpengaruh terhadap Green Consumerism pada Transmart Carrefour Banjarmasin. Berdasarkan hasil pengujian menggunakan SPSS, ketiga variabel bebas dinyatakan valid dan reliabel

ANALISIS CORPORATE SOCIAL MARKETING, CONSUMER AWARENESS DAN CONSUMER KNOWLEDGE TERHADAP GREEN CONSUMERISM PADA TRANSMART CARREFOUR BANJARMASIN Pratiwi, Mukti Cahyaning Putri; Rachman, M. Yudi; Abidin, M. Zainal; Supriyanto, Akhmad
Servqual: Jurnal Ilmu Manajemen Vol. 2 No. 2 (2025): Servqual: Jurnal Ilmu Manajemen
Publisher : CV. Anugerah Duta Perdana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk menganalisis pengaruh dari Corporate Social Marketing, Consumer Awareness, dan Consumer Knowledge terhadap Green Consumerism pada Transmart Carrefour Banjarmasin. Metode penelitian yang digunakan adalah metode kuantitatif. Teknik pengumpulan data menggunakan kuesioner secara online dan dibagikan kepada 100 orang responden yang menggunakan green bag dari Transmart Carrefour. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji ketepatan model dan uji hipotesis. Hasil penelitian menunjukkan bahwa ketiga variabel bebas, yaitu Corporate Social Marketing, Consumer Awareness, dan Consumer Knowledge berpengaruh terhadap Green Consumerism pada Transmart Carrefour Banjarmasin. Berdasarkan hasil pengujian menggunakan SPSS, ketiga variabel bebas dinyatakan valid dan reliabel

EVALUASI KINERJA ASET DI INDONESIA BERDASARKAN RISK-ADJUSTED : STUDI KOMPARATIF MENGGUNAKAN INDEKS SHARPE, TREYNOR, DAN ALPHA JENSEN Azmi, Muhammad Syaufi; Redawati, Redawati; Asma, Rusdayanti; Supriyanto, Akhmad; Stiadi, Doni
Servqual: Jurnal Ilmu Manajemen Vol. 3 No. 1 (2025): Servqual: Jurnal Ilmu Manajemen
Publisher : CV. Anugerah Duta Perdana

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This study evaluates and compares the performance of alternative and traditional investment assets in Indonesia using a risk-adjusted approach. The growing interest in non-traditional assets, such as Bitcoin, alongside traditional assets like stocks (LQ45 Index) and gold, underscores the need to assess their comparative efficiency under the same financial evaluation metrics. The primary objective of this research is to analyze which of these three assets offers the most optimal return relative to the risk undertaken by investors during the observation period. Using secondary data for the period January to December 2021, this study employs three key risk-adjusted performance measurement tools: the Sharpe Index, Treynor Index, and Jensen's Alpha. The results show significant variation in risk-adjusted performance across asset classes. Bitcoin demonstrates the highest return potential but also carries the greatest risk and volatility. The LQ45 Index offers a more stable and moderate performance, while gold provides a conservative investment profile with relatively consistent returns. Overall, the Treynor and Sharpe ratios place Bitcoin at the top in terms of return-to-risk efficiency, while the Jensen’s Alpha presents a more nuanced view depending on market conditions and benchmark selection. These findings provide valuable insights for investors in constructing diversified portfolios and assessing asset choices under different market conditions. This study contributes to the literature by offering a comparative lens on traditional versus alternative assets within the Indonesian financial context using standardized performance metrics.

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