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All Journal Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI "Indonesian Journal of Devotion and Empowerment (IJDE) "
Karsinah Karsinah
Universitas Negeri Semarang
Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Urgency of Trademarks for Home Industry Processed Food Producers: Developments and Challenges R Benny Riyanto; Ridwan Arifin; Karsinah Karsinah; Nurul Fibrianti; Alamul Fikri Al Farouq
Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) Vol 6 No 2 (2023): Indonesian Journal of Legal Community Engagement, November 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jphi.v6i2.75225

Abstract

In the rapidly evolving landscape of the global food industry, home industry processed food producers play a crucial role in contributing to local economies and meeting the diverse culinary preferences of consumers. However, as these producers strive for recognition and market presence, the importance of trademarks cannot be overstated. This paper explores the urgency of trademarks for home industry processed food producers, shedding light on the myriad benefits and challenges associated with establishing and protecting distinctive brand identities. The research delves into the significance of trademarks in enhancing consumer trust, fostering brand loyalty, and ensuring market competitiveness for home industry processed food products. It investigates the potential economic impact of trademark infringement and counterfeiting, emphasizing the need for legal frameworks and enforcement mechanisms to safeguard the intellectual property of these small-scale producers. Additionally, the paper discusses the role of trademarks in facilitating market access, both domestically and internationally, by analyzing case studies and industry examples. It explores the correlation between a strong trademark strategy and increased market share, ultimately illustrating how trademarks can serve as powerful tools for differentiation and value creation in a crowded marketplace. Furthermore, the study addresses the challenges that home industry processed food producers may face in the trademark registration process, such as financial constraints and lack of awareness. It offers practical insights and recommendations to empower producers in overcoming these obstacles and establishing a robust trademark strategy. In conclusion, this paper advocates for the urgent adoption and prioritization of trademark strategies by home industry processed food producers. By doing so, these producers can not only protect their intellectual property but also thrive in an increasingly competitive global food market, ensuring the longevity and success of their businesses.
Online Media Literacy Of Culinary Msmes To Increase Sales During The Pandemic And After Covid-19 Eva Ervani; Dini Indrawati; Amelia Hayati; Karsinah Karsinah
Indonesian Journal of Devotion and Empowerment Vol. 6 No. 1 (2024): June
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/95penv86

Abstract

This PPM activity aimed to provide literacy through socialization and direction regarding the use of various online media to culinary MSME actors in the district and city of Bandung, West Java in an effort to increase product sales in the midst of the Covid-19 pandemic and during the recovery period from pandemic conditions. The decline in economic levels in various sectors was one of the most serious impacts of the COVID-19 pandemic, as experienced by culinary MSME entrepreneurs in Indonesia, including culinary MSME entrepreneurs in the district and city of Bandung. The decline in sales levels for culinary MSME business actors had resulted in a decline in income and welfare levels. The presence of online media as a technology that could help and facilitate culinary MSME business actors as a strategy to carry out promotions with the aim of increasing sales in the midst and the recovery period of the Covid-19 pandemic. The method in this PPM activity was through literacy for culinary MSMEs through socialization activities, briefings, and sharing pamphlets. This PPM activity was expected to produce output to provide solutions for culinary MSME actors to be able to increase sales of their products through the use of online media in the midst and the recovery period of the Covid-19 pandemic. From this PPM activity, it is suggested that culinary MSMEs be more active in participating in activities such as workshops or training to improve their ability to do business digitally or online.
Co-Authors Alamul Fikri Al Farouq Amelia Hayati Dini Indrawati Eva Ervani Nurul Fibrianti R Benny Riyanto Ridwan Arifin