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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Lislindawati, Lislindawati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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KEPUTUSAN PEMBELIAN KONSUMEN GENDER PRIA DI E-COMMERCE Saputra, Muhammad; Sari, Novita; Wahyuningsih, Yusminar; Lislindawati, Lislindawati
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3558

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kemudahan penggunaan, promosi, harga, kepercayaan dan online customer review terhadap keputusan pembelian konsumen pria di e-commerce shopee. Jenis penelitian ini merupakan penelitian asosiatif. Pengambilan sampel dalam penelitian ini menggunakan teknik nonprobability sampling dengan jumlah sampel sebanyak 190 responden yang diambil menggunakan rumus hair. Metode analisis data dalam penelitian ini menggunakan partial least square (PLS). Hasil penelitian menunjukan variabel kemudahan penggunaan, promosi, harga dan kepercayaan berpengaruh terhadap variabel keputusan pembelian konsumen pria di e-commerce shopee. Variabel online customer review tidak berpengaruh terhadap keputusan pembelian konsumen pria di e-commerce shopee.
Pelatihan Penguatan Kapasitas UMKM dan Pelaku Usaha Pariwisata Kota Bandar Lampung melalui Strategi Pemasaran Digital: Pengabdian Saputra, Muhammad; Fionita, Ita; Carissa, Riri; LisLindawati, LisLindawati; Sari, Novita; Rahayu, Sri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4831

Abstract

The development of digital technology and changes in consumer behavior require business actors to adapt through the strategic utilization of digital media. This community service activity aims to strengthen the capacity of micro, small, and medium enterprises (MSMEs) and tourism business actors in Bandar Lampung City in designing and implementing well-planned, market-oriented digital marketing strategies. The implementation method adopts a participatory approach that combines the delivery of conceptual materials, hands-on practice, and mentoring, beginning with the identification of partners’ needs through observation and discussions. The results indicate an improvement in participants’ understanding of digital marketing concepts, content planning, and the selection of appropriate digital channels aligned with business characteristics, accompanied by a shift in mindset from fragmented marketing practices toward more systematic and sustainable marketing strategies. This activity contributes significantly to enhancing the readiness of MSMEs and tourism business actors to compete in the digital era while supporting local economic development and sustainable tourism in Bandar Lampung City.
Co-Authors Carissa, Riri Ita Fionita Novita Sari Saputra, Muhammad SRI RAHAYU Wahyuningsih, Yusminar