Article Per Year (5 Year)
p-Index From 2020 - 2025
1.704
P-Index
This Author published in this journals
All Journal Jurnal Promosi Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management Atestasi : Jurnal Ilmiah Akuntansi
Halim, Prihartono Aksan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 10 Documents
Search

 1 
Pengaruh Mobile Banking Terhadap Kepuasan Nasabah (Studi Pada Pengguna Bjb Digi Majalengka) Maulia, Suci; Halim, Prihartono Aksan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4175

Abstract

Tujuan peneliitiian iinii untuk mengetahuii pengaruh mobiile bankiing terhadap kepuasan nasabah dii Bank BJB KC Majalengka. Metode peneliitiian iinii menggunakan metode kuantiitatiif. Populasii peneliitiian iinii yaiitu nasabah pengguna Bjb Diigii dii Bank Bjb KC Majalengka.Sampel yang diigunakan yaiitu sebanyak 100 responden untuk menjawab kuesiioner sebagaii alat pengumpulan data dengan skala liikert yang memuat 12 pernyataan diisusun berdasarkan iindiikator tiiap variiabel, data priimer yang dii hasiilkan darii kuesiioner yang telah diiujii valiidiitas, reliiabiiliitas, ujii hiipotesiis menggunakan ujii parsiial (T) dan ujii koefiisiien dertiimiinasii (R2). Hasiil peneliitiian dii siimpulkan bahwa variiabel Mobiile Bankiing berpengaruh siigniifiikan terhadap variiabel Kepuasan Nasabah.
PENGARUH DIGITAL MARKETING DAN BRAND IMAGE TERHADAP MINAT BELI PRODUK FASHION BAJU KOKO DI MODEST CLASSY Gunawan, Putri Rizkita; Halim, Prihartono Aksan
PROMOSI (Jurnal Pendidikan Ekonomi) Vol 12, No 2 (2024): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10168

Abstract

This study explores how digital marketing and brand image impact consumer interest in "baju koko," specifically in the Modest Classy market. Using quantitative methods, the research covers 384 Modest Classy consumers, with a sample size of 80 determined by the Slovin formula. Data testing in this research includes validity and reliability tests, linear regression analysis ,significance test and determinant coefficient. Based on the results of the simultaneous test, the f value is 17.50 > f table 3.12, where these results show that simultaneously the digital marketing and brand image variables have a significant effect on the purchase interest variable.. Partially, the digital marketing variable has a positive but insignificant effect with a t-value of 0.364 < t table 1.991. On the other hand, the brand image variable has a positive and significant effect with a t-value of 5.729 > t table 1.991 on the purchase interest variable.
PENGARUH INOVASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KITCHEN SET DI PT. NIAGA SARAE INTERMEDIA Herawati, Sinta; Halim, Prihartono Aksan
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12, No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10172

Abstract

This research aims to determine how product innovation and pricing influence the purchasing decisions for kitchen sets at PT Niaga Sarae Intermedia. A quantitative method was used with a population of 225 individuals, derived from consumers who purchased kitchen set products, and a sample size of 70 respondents. The Slovin formula was used for sample selection. Data testing included validity and reliability tests, significance tests, multiple linear regression analysis, and the determination coefficient, conducted using SPSS V.7 software. The results of the tests indicate that partially, product innovation and pricing factors influence the purchasing decisions for kitchen sets at PT Niaga Sarae Intermedia. Furthermore, product innovation and pricing have a positive impact on purchasing decisions simultaneously. These findings assist the company in maintaining a competitive advantage in the market and developing effective marketing strategies.
PENERAPAN MARKETING MIX DALAM MENINGKATKAN KEUNGGULAN BERSAING PRODUK CIARDA CLOTH Nasution, Abdul Azis Saputra; Halim, Prihartono Aksan
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12671

Abstract

Tujuan dari penelitian ini adalah untuk meneliti bagaimana pengecer Ciarda Cloth menggunakan metode bauran pemasaran untuk mendapatkan keunggulan kompetitif. Data dikumpulkan melalui wawancara mendalam, kuesioner, dan studi dokumentasi; metode penelitian yang digunakan adalah deskriptif kualitatif. Menurut kesimpulan penelitian, Ciarda Cloth Store telah menggunakan rencana bauran pemasaran yang mencakup produk, harga, lokasi, dan promosi. Secara lebih spesifik, 82% responden survei menganggap gaya dan kualitas barang Ciarda Cloth menarik. Ketika ditanya tentang biaya, 77,33 persen responden mengatakan harganya masuk akal dan sesuai dengan kualitas produk. Selain itu, mayoritas responden (70%) mengatakan lokasi penjualan Ciarda Cloth menyenangkan, rapi, dan terencana dengan baik. Mayoritas responden (56,5%) menganggap iklan Ciarda Cloth efektif. Meskipun demikian, untuk mencapai keunggulan kompetitif terbaik, masih ada sejumlah area yang memerlukan perbaikan. Penelitian ini memberikan rekomendasi bagi toko Ciarda Cloth untuk lebih fokus kepada inovasi produk, personalisasi harga, perluasan saluran distribusi dan penguatan branding. Dengan demikian, toko Ciarda Cloth diharapkan dapat meningkatkan kepuasan pelanggan dan mempertahankan pangsa pasar.
Pengelolaan Sosial Media Marketing Terhadap Brand Awareness Dan Consumer Interest Di PT. Telkom Witel Bandung Daliarni, Ni Putri; Halim, Prihartono Aksan
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.14812

Abstract

Current technological developments that affect the marketing world are the background of this research. So, we conducted research to identify how much influence social media marketing management has on brand awareness and consumer interest in PT Telkom Witel Bandung. Through the data that has been processed for this research. The methods chosen are the causal quantitative method and the probability sampling technique. The sample used was 100 respondents who came from all individuals who had seen promotions on PT Telkom Witel Bandung's social media. For data collection, the method used is a questionnaire on a Likert scale. The analysis techniques used are descriptive analysis, classical assumption test, partial test (t), simultaneous test (F), and coefficient of determination test (R2). The test results obtained a sig. value in the t-test and f-test of 0.000, which means that the value is < 0.05, proving that there is a significant influence of social media marketing management on brand awareness and consumer buying interest. Companies need to continue to be consistent in managing social media marketing because it can have an impact on sales for the company, and if developed consistently, it can generate high profits and can continue to increase
Analisis Brand Experience Dan Brand Personality Terhadap Customer Loyalty Produk Indihome PT. Telkom Witel Bandung Enur, Euis; Halim, Prihartono Aksan
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.15091

Abstract

The intention of the study was to understand the relationships between (X1:brand experience) and (Y:customer loyalty), (X2:brand personality) and (Y:customer loyalty), X1 and X2 to customer loyalty. Purposive sampling was used in addition to a sample size of around 100 responses from customers of the Indihome Wireless in Bandung, which is known as a quantitative method using a Likert scale. The information used in this study is preliminary data obtained from online questionnaires completed by respondents, as well as evaluations of validity, reliability, and hypotheses. The results of this analysis show that each individual variable and each additional variable may have a positive or significant impact on customer loyalty. In order to be able to infer that X1 (Brand Experience) and X2 (Brand Personality) are both significant, the uji T individual variable states that the sig 0,05 and Uji F state that the nilai F hitung > F tabel is  4,83.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PT ITOYA SELF PHOTO Aprillaurel, Lutfi; Halim, Prihartono Aksan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3891

Abstract

Penelitian ini fokus untuk menunjukkan dan menguji hubungan Customer Relationship Management dan Kualitas Produk terhadap Kepuasan Pelanggan. Jenis data kuantitatif yang digunakan dalam penelitian ini adalah skala likert. Eksperimen ini melibatkan 14.194 pelanggan PT. Itoya Self Photo di seluruh wilayah Kota Bandung, dengan teknik pengambilan sampel menggunakan rumus Slovin. Penelitian ini menggunakan metode analisis seperti validitas, reliabilitas, hipotesis, regresi linier berganda, dan koefisien determinasi dengan menggunakan program SPSS V.25, 2023. Hal ini dapat dibuktikan bahwa; 1) Berdasarkan hasil uji hipotesis menunjukkan bahwa Customer Relationship Management berpengaruh positif terhadap Kepuasan Pelanggan dengan nilai t hitung sebesar 14,911 > 2,269. 2) Berdasarkan hasil uji hipotesis menunjukkan bahwa kualitas produk berpengaruh positif terhadap kepuasan konsumen dengan nilai t hitung sebesar 31,363 > 2,269. 3) Berdasarkan hasil uji koefisien determinasi Kepuasan Pelanggan sangat dipengaruhi oleh Manajemen Hubungan Pelanggan dan Kualitas Produk dengan nilai r square sebesar 0,935 atau 93,5%.
Evaluation of Technical and Cultural Barriers to Digital Accounting System Implementation in Modern Organizations Halim, Prihartono Aksan
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.1001

Abstract

This research evaluates modern organizations' technical and cultural barriers to implementing digital accounting systems. It seeks to identify how these barriers interact and influence the overall effectiveness of digital transformation efforts in accounting. A systematic literature review synthesized existing research on the subject, focusing on peer-reviewed articles published in 2014. The study incorporated diverse perspectives to understand the challenges organizations encounter comprehensively. The findings reveal significant technical barriers, including inadequate technological infrastructure and challenges in integrating legacy systems with new technologies. Cultural barriers, particularly employee resistance and conservative organizational culture, further complicate the adoption process. The interaction between these barriers underscores the need for a holistic approach to digital transformation. This study contributes original insights to the field of digital transformation in accounting, emphasizing the importance of addressing both technical and cultural aspects for successful implementation. Organizations should invest in technological upgrades while fostering a culture that supports innovation and change. Management should prioritize leadership engagement and employee involvement to facilitate smoother transitions to digital accounting systems.
Description Of 10 Example Of Export Import Commodities Development Against Foreign Exchange Reserves On Indonesia Trade Balance (Period 2018-2022) Longdong, Reynaldi Esau; Halim, Prihartono Aksan
Journal Research of Social Science, Economics, and Management Vol. 3 No. 5 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i5.592

Abstract

This study aims to provide a detailed overview of Indonesia's trade balance on the export-import commodities. This research used data obtained from various sources, including the Indonesian Ministry of Trade for 5 years from 2018 to 2022. This research used secondary data and the method used to explain this research is a descriptive approach. This research provides an overview of Indonesia's trade patterns in 2018-2022, analyzing trends of exports and imports commodities. In addition, this study also examines the impact of various factors, such as trade policy on Indonesia's trade balance. The results of the study explain that the export trade balance is higher than the imports where the export trend value in 2018-2022 is 15% compared to the Import trend value of 6%. It can be concluded that Indonesia's export and import commodities trade balance in 2018-2022 can be called a surplus because the export value from 2018-2022 is greater than the import value.
Pengaruh Influencer Marketing terhadap Keputusan Pembelian (Survei pada Konsumen Ms Glow di Sumedang) Yusanda, Eliana; Halim, Prihartono Aksan
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1792

Abstract

This research aims to find out how big the effect of influencer marketing is on purchasing decisions for MS Glow products in Sumedang. This research used a descriptive quantitative approach with a population of 1,458 people and a sample of 94 people using the Slovin formula. Data was collected using an online survey using a Likert scale. Data analysis uses simple regression. The research results show that there is a significant influence between the influencer marketing variable on the purchasing decision variable.
Co-Authors Aprillaurel, Lutfi Daliarni, Ni Putri Enur, Euis Gunawan, Putri Rizkita Herawati, Sinta Longdong, Reynaldi Esau Maulia, Suci Nasution, Abdul Azis Saputra Yusanda, Eliana