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All Journal Jurnal Promosi Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management Greenation International Journal of Economics and Accounting International Journal of Psychology and Health Science Atestasi : Jurnal Ilmiah Akuntansi
Halim, Prihartono Aksan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Nursing Social Sciences

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The Influence of Digital Marketing on Training Selection Decisions and Productivity at The Bandung Vocational Training and Productivity Center Tondonaung, Marsilyn Pareda; Halim, Prihartono Aksan
Greenation International Journal of Economics and Accounting Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i4.679

Abstract

Advancements in information technology in the digital era have encouraged vocational training institutions to implement digital-based marketing strategies to enhance promotional effectiveness and reach potential participants more broadly. This study aims to analyze the influence of digital marketing on training selection decisions and participant productivity at the Balai Besar Pelatihan Vokasi dan Produktivitas (BBPVP) Bandung. The research employed a quantitative approach with a cross-sectional survey design and involved a sample of 67 respondents selected using purposive sampling techniques. Data were collected through a Likert-scale questionnaire (1–5) and processed using SPSS version 25 through validity, reliability, normality tests, and Spearman correlation analysis. The results indicate that the implementation of digital marketing has a positive and significant effect on training selection decisions (r = 0.621; p = 0.000) and also significantly influences participant productivity (r = 0.635; p = 0.000). Furthermore, training selection decisions have a very strong relationship with increased participant productivity (r = 0.989; p = 0.000). The mean scores of all variables fall into the high category, indicating that digital marketing is considered effective in attracting public interest and improving training outcomes. Thus, digital marketing strategies play an essential role in increasing participation and competence among training participants at BBPVP Bandung. This study recommends optimizing the use of digital media as an effort to enhance the attractiveness and effectiveness of vocational training implementation.
The Effect of Utilizing Electronic Medical Record Data on Improving Patient Care Quality at Hospital X Mahalong, Je-ann Budiman; Halim, Prihartono Aksan
International Journal of Psychology and Health Science Vol. 3 No. 4 (2025): International Journal of Psychology and Health Science (October - December 2025
Publisher : Greenation Publisher & Yayasan Global Research National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijphs.v3i4.1690

Abstract

The utilization of Electronic Medical Records (EMR) plays a central role in the digital transformation of healthcare services by improving efficiency, documentation accuracy, and evidence-based clinical decision-making. Although national policies such as the Indonesian Ministry of Health Regulation No. 24/2022 and the SATUSEHAT interoperability platform have accelerated EMR adoption, challenges remain, including limited infrastructure, workflow resistance, and uneven digital literacy among healthcare workers. This study aims to analyze differences in service quality indicators before and after EMR implementation at Hospital X, including registration waiting time, pharmacy waiting time, medication errors, SOAP completeness, and CDSS adoption. Using a quantitative pre–post comparison design and Mann-Whitney analysis, results show significant improvements across all indicators (p < 0.001). Registration and pharmacy waiting times decreased, medication errors declined, while SOAP completeness and CDSS usage increased markedly. All variables demonstrated large effect sizes (r = 0.587–0.924), indicating strong practical impacts of EMR implementation. These findings confirm that EMR contributes significantly to enhancing service efficiency, patient safety, and clinical documentation quality, providing valuable empirical evidence for strengthening digital health strategies in hospital settings.
Co-Authors Aprillaurel, Lutfi Daliarni, Ni Putri Enur, Euis Gunawan, Putri Rizkita Herawati, Sinta Longdong, Reynaldi Esau Mahalong, Je-ann Budiman Maulia, Suci Nasution, Abdul Azis Saputra Tondonaung, Marsilyn Pareda Yusanda, Eliana