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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Kosasih
Universitas Sangga Buana, Bandung
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THE INFLUENCE OF GREEN HOSPITAL PRACTICES AND MEDICAL WASTE MANAGEMENT EFFICIENCY ON HOSPITAL IMAGE Melinia Cahaya Fitri; Kosasih
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20566195

Abstract

Environmental sustainability has become a critical concern in healthcare institutions, where hospitals generate significant amounts of waste and consume large volumes of energy and resources. This study reviews the literature on the influence of green hospital practices and efficient medical waste management on hospital image. A systematic review of five recent studies published between 2024 and 2026 was conducted, focusing on sustainable hospital management strategies, pharmaceutical and domestic waste management, and eco-efficiency initiatives. The findings indicate that the implementation of green hospital practices including energy efficiency, sustainable resource utilization, environmentally friendly infrastructure, and waste minimization contributes significantly to operational sustainability. Efficient medical waste management, supported by structured systems, staff training, and policy enforcement, reduces environmental risks and ensures regulatory compliance. Moreover, hospitals that adopt these practices demonstrate greater social responsibility, which enhances their public image, fosters patient trust, and strengthens stakeholder perceptions. In conclusion, green hospital practices and efficient medical waste management are essential for sustainable healthcare operations. They not only reduce environmental impact and improve operational efficiency but also serve as strategic tools for enhancing hospital reputation. Institutional commitment, continuous education, and policy integration are key factors for achieving effective environmental management in healthcare settings.
THE EFFECT OF BRAND IMAGE AND SERVICE QUALITY ON LOYALTY THROUGH PATIENT SATISFACTION AS AN INTERVENING VARIABLE AT CLINIC A IN KUDUS CITY (Study at Clinic A in Kudus City, Central Java) Ayu Rindwita Indah Peanasari; Vip Paramarta; Kosasih; Farida Yuliaty; Rahadian Malik; Fitriana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20986347

Abstract

This study was conducted due to increasingly fierce competition in the healthcare industry and patients' low tendency to recommend, reuse, and make Clinic A in Kudus City their first choice. The aim was to obtain empirical evidence regarding the influence of brand image and service quality on patient loyalty through patient satisfaction as an intervening variable. The method used was descriptive verification analysis with a quantitative approach. Data were collected through questionnaires distributed to patients at Clinic A in Kudus City. The sample size was determined using Hair's formula, which is five to ten times the number of research indicators. Data analysis was performed using path analysis and the Sobel test to examine the mediating role. The results the analysis show that brand image, service quality, patient satisfaction, and patient loyalty are good. Partially and simultaneously, brand image and service quality have a positive and significant effect on patient satisfaction and loyalty. Patient satisfaction is also proven to mediate the effect of brand image and service quality on patient loyalty. Therefore, Clinic A in Kudus City is advised to continue to improve its brand image and service quality in order to strengthen patient satisfaction and loyalty on an ongoing basis.
THE INFLUENCE OF SKILLS, COMMUNICATION, AND SUPPORTING EQUIPMENT OF CONSERVATIVE DENTISTRY SPECIALISTS (DRG. SP.KG) ON WAITING TIME AND ITS IMPLICATIONS FOR PATIENT SATISFACTION (A SURVEY AT KAJEN DISTRICT HOSPITAL, PEKALONGAN) Jeanny Kathleen Hartini; Kosasih; Etty Sofia; Taufan Nugroho; Vip Paramarta; Farida Yuliaty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20706324

Abstract

This study aims to analyze the effects of dentists’ skills, communication, and supporting equipment on waiting time and their implications for patient satisfaction at Kajen Regional General Hospital (RSUD Kajen) in Pekalongan. The research was motivated by long waiting times and limited facilities. A quantitative associative approach was used, with data collected through questionnaires from 286 patients receiving conservative dental care. Data analysis included validity, reliability, multiple regression, and Sobel tests to examine both direct and indirect relationships among variables. The results showed that skills, communication, and supporting equipment significantly influenced waiting time and patient satisfaction, both directly and indirectly. Waiting time was found to mediate these effects. Communication was identified as the most dominant factor affecting patient satisfaction, while supporting equipment played a key role in speeding up treatment and reducing waiting time. Improving dental service efficiency at RSUD Kajen can be achieved by enhancing dentists’ skills and communication, and optimizing modern supporting equipment. These efforts are expected to increase patient satisfaction and support continuous improvement in hospital service quality.
THE INFLUENCE OF WORK-LIFE BALANCE AND JOB SATISFACTION ON HEALTHCARE WORKER RETENTION IN HOSPITALS Sonya Helen Maysha; Kosasih
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20985148

Abstract

This study aims to analyze the influence of work-life balance and job satisfaction on the retention of healthcare workers in Hospital X. The research adopts a quantitative approach with a descriptive and explanatory design. The population consists of healthcare workers, including doctors, nurses, and medical staff, while the sample is selected using a simple random sampling technique. Data were collected through a structured questionnaire measured using a Likert scale. The data analysis techniques include validity and reliability tests, classical assumption tests (normality, multicollinearity, and autocorrelation), multiple linear regression analysis, correlation analysis, coefficient of determination (R²), as well as hypothesis testing using t-test and F-test. The results show that work-life balance has a positive and significant effect on employee retention, and job satisfaction also has a positive and significant effect on employee retention. Simultaneously, both variables significantly influence employee retention. The coefficient of determination indicates that work-life balance and job satisfaction contribute significantly to explaining employee retention, while the remaining variation is influenced by other factors not examined in this study. In conclusion, improving work-life balance and job satisfaction is essential for enhancing the retention of healthcare workers. Hospitals are therefore encouraged to implement supportive policies and create a positive work environment to maintain a stable and committed workforce, ultimately improving the quality of healthcare services.
Co-Authors Ayu Rindwita Indah Peanasari Etty Sofia Farida Yuliaty Fitriana Jeanny Kathleen Hartini Melinia Cahaya Fitri Rahadian Malik Sonya Helen Maysha Taufan Nugroho Vip Paramarta