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All Journal Jurnal Proaksi Jurnal Pengabdian Teknik dan Sains (JPTS)
Hardiyanto Wibowo
Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Purwokerto
Computer Science & IT Economics, Econometrics & Finance Education Engineering

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Entrepreneurial Orientation and Personal Growth on Organizational Performance: The Role of Innovation Capability Ainunnisa Al Rumra; Bima Cinintya Pratama; Eko Hariyanto; Hardiyanto Wibowo
Jurnal Proaksi Vol. 10 No. 4 (2023): Oktober - Desember
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jpk.v10i4.4967

Abstract

Organizational performance is the success of an organization in achieving competitive advantage that is influenced by entrepreneurial attitude, mindset, personal growth, and innovation ability. This research aimsto examine how the entrepreneurial attitude, mindset, and personal growth adopted by companies affect company performance through the innovation process. The population in this study is 19,044 MSMEs in Banyumas, Cilacap, and Brebes regencies. Sampling was carried out by stratified sampling method so that a sample of 200 respondents was obtained. This research uses the SMART – PLS analysis method. The results showed that entrepreneurial attitude, mindset, personal growth, and innovation ability positively affect organizational performance, and innovation ability mediates entrepreneurial attitude, mindset , personal growth towards performance organization.
Pendampingan Digital Marketing Produk Perikanan untuk Meningkatkan Daya Saing Usaha Mikro, Kecil dan Menengah Juanita Juanita; Dini Siswani Mulia; Hardiyanto Wibowo; Karma Iswata Eka
Jurnal Pengabdian Teknik dan Sains (JPTS) Vol 4, No 2 (2024): Juli 2024
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/jpts.v4i2.22051

Abstract

ABSTRAKUMKM di Indonesia sebagai tulang punggung perekonomian perlu ditingkatkan kualitas produknya untuk tetap eksis di pasar. Desa Panembangan yang sedang dikembangkan sebagai “smart fisheries village” mempunyai banyak potensi salah satunya pengembangan hasil olahan ikan yang dihasilkan warga masyarakat. Terdapat permasalahan mitra pada kelompok pengolahan dan pemasaran (Poklahsar) produk perikanan di desa Panembangan yaitu 1) Pemasaran masih menggunakan metode konvensional dengan cara menitipkan produk ke pedagang dan warung sekitar lokasi sehingga kurang maksimal dalam pemasaran produk, 2) Kurangnya pemahaman pengelola mengenai pentingnya promosi menggunakan digital marketing. Solusi mengatasi permasalahan mitra tersebut yaitu 1) memberikan pengetahuan dan pemahaman pentingnya digital marketing melalui pelatihan, 2) Memberikan peningkatan pengetahuan kelompok pengolah dan pemasaran produk perikanan melalui demonstrasi dan pendampingan. Target capaian IbM UMKM adalah 1) Peningkatan pengetahuan dan pemahaman digital marketing produk perikanan pada kelompok pengolah dan pemasaran, 2) Peningkatan kemampuan peserta pada strategi pemasaran produk berbasis teknologi IT, 3) Memberikan alternative strategi pemasaran sesuai dengan perkembangan dan tuntutan era digital. Hasil pendampingan dan pelatihan diperoleh peningkatan pemahaman digital marketing produk melalui media sosial youtube dan google map. Khususnya kemasan perlu perbaikan pada desain dan pengolahan khususnya produk abon untuk keawetan produk yang dihasilkan.ABSTRACTMSMEs in Indonesia, as the backbone of the economy need to improve the quality of their products to remain in the market. Panembangan Village, developed as a "smart fisheries village", has potential that is the development of processed fish products produced by community members. There are partner problems in the processing and marketing group (Poklahsar) of fishery products in Panembangan village, namely 1) Marketing still uses conventional methods by leaving products to traders and stalls around the location so that it is not optimal in marketing products, 2) Lack of understanding of the manager about the importance of promotion using digital marketing. Solutions to overcome these partner problems are 1) providing knowledge and understanding of the importance of digital marketing through training, and 2) Providing increased knowledge of fishery product processing and marketing groups through demonstrations and mentoring. The achievement targets of IbM are 1) increased knowledge and understanding of digital marketing of fishery products in processing and marketing groups, 2) increasing the ability of participants in IT based product marketing strategies, 3) Providing alternative marketing strategies by the development and demands of the digital era. The results of mentoring and training obtained an increased understanding of the digital marketing of products through social media YouTube and google Maps. Packaging needs improvement in design and processing, especially shredded products for the durability of the products produced. 
Co-Authors Ainunnisa Al Rumra Bima Cinintya Pratama Dini Siswani Mulia Eko Hariyanto Juanita Juanita Karma Iswata Eka