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All Journal JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur
Zia'ul Huda, Elida
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Humanities Economics, Econometrics & Finance Social Sciences

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Pengaruh Kepemimpinan, Karakteristik Individu dan Disiplin Kerja Terhadap Kinerja Karyawan Anindo Multimedia Zia'ul Huda, Elida; Perdana, Dian Noor Citra; Lestari, Sri Isfantin Puji; Triatmono, Agus
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 3 No 2 (2023): Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v3i2.187

Abstract

The purpose of this study was to determine the effect of leadership, individual characteristics and work discipline on the performance of Anindo Multimedia employees located in Sukoharjo City. This research is a primary data research using a questionnaire. The population is Anindo Multimedia Sukoharjo employees as many as 54 people. The sample is 54 respondents. Data analysis techniques using SPSS. The data analysis method uses: (1) Research instrument test, namely validity and reliability test, (2) Classical assumption test, namely multicollinearity test, autocorrelation, heteroscedasticity, normality. (3) Test the hypothesis, namely multiple linear regression test, t test, F test and R2 test. The results of the study show that leadership, individual characteristics and work discipline affect employee performance.
Pengaruh Education Fair, Social Media Advertisement dan Word Of Mouth Terhadap Minat Daftar Perguruan Tinggi Swasta di Surakarta (Studi Kasus Siswa/Siswi SMA dan SMK di Soloraya) Zia'ul Huda, Elida; Triatmono, Agus; Istiyanto, Budi
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 4 No 1 (2023): Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v4i1.235

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh education fair, social media advertisement dan word of mouth terhadap minat daftar perguruan tinggi swasta di surakarta. Penelitian ini merupakan penelitian data primer dengan menggunakan kuesioner. Jumlah sampel sebanyak 100 responden yang merupakan siswa/siswi SMA dan SMK di Soloraya. Teknik analisis data menggunakan SPSS. Metode Analisis Data: (1) Uji instrumen penelitian yaitu Uji validitas dan reliabilitas, (2) Uji Asumsi Klasik, yaitu Uji multikolinearitas, autokorelasi, heteroskedastisitas, normalitas. (3) Uji hipotesis yaitu uji regresi linier berganda, uji T dan uji F. Hasil penelitian menunjukkan bahwa education fair, social media advertisement dan word of mouth berpengaruh positif terhadap minat daftar perguruan tinggi swasta. Kata kunci: education fair, social media advertisement, word of mouth dan minat daftar
Co-Authors Christiawan Hendratmoko Budi Istiyanto Ida Ayu Kade Rachmawati Kusasih Lestari, Sri Isfantin Puji Perdana, Dian Noor Citra Triatmono, Agus