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All Journal YUME : Journal of Management Jurnal Ilmiah Edunomika (JIE) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA)
Triatmono, Agus
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences

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Pengaruh Kepemimpinan, Karakteristik Individu dan Disiplin Kerja Terhadap Kinerja Karyawan Anindo Multimedia Zia'ul Huda, Elida; Perdana, Dian Noor Citra; Lestari, Sri Isfantin Puji; Triatmono, Agus
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 3 No 2 (2023): Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v3i2.187

Abstract

The purpose of this study was to determine the effect of leadership, individual characteristics and work discipline on the performance of Anindo Multimedia employees located in Sukoharjo City. This research is a primary data research using a questionnaire. The population is Anindo Multimedia Sukoharjo employees as many as 54 people. The sample is 54 respondents. Data analysis techniques using SPSS. The data analysis method uses: (1) Research instrument test, namely validity and reliability test, (2) Classical assumption test, namely multicollinearity test, autocorrelation, heteroscedasticity, normality. (3) Test the hypothesis, namely multiple linear regression test, t test, F test and R2 test. The results of the study show that leadership, individual characteristics and work discipline affect employee performance.
Pengaruh Education Fair, Social Media Advertisement dan Word Of Mouth Terhadap Minat Daftar Perguruan Tinggi Swasta di Surakarta (Studi Kasus Siswa/Siswi SMA dan SMK di Soloraya) Zia'ul Huda, Elida; Triatmono, Agus; Istiyanto, Budi
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 4 No 1 (2023): Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v4i1.235

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh education fair, social media advertisement dan word of mouth terhadap minat daftar perguruan tinggi swasta di surakarta. Penelitian ini merupakan penelitian data primer dengan menggunakan kuesioner. Jumlah sampel sebanyak 100 responden yang merupakan siswa/siswi SMA dan SMK di Soloraya. Teknik analisis data menggunakan SPSS. Metode Analisis Data: (1) Uji instrumen penelitian yaitu Uji validitas dan reliabilitas, (2) Uji Asumsi Klasik, yaitu Uji multikolinearitas, autokorelasi, heteroskedastisitas, normalitas. (3) Uji hipotesis yaitu uji regresi linier berganda, uji T dan uji F. Hasil penelitian menunjukkan bahwa education fair, social media advertisement dan word of mouth berpengaruh positif terhadap minat daftar perguruan tinggi swasta. Kata kunci: education fair, social media advertisement, word of mouth dan minat daftar
Pendampingan Pembuatan Google Maps sebagai Media Promosi UMKM Omah Bunga Tiwul di Weru, Sukoharjo Ambarwati, Retnoning; Muftiyanto, R. Taufiq Nur; Triatmono, Agus
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 3 No 2 (2024): Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v3i2.121

Abstract

UMKM Omah Bunga Tiwul merupakan salah satu usaha mikro yang bergerak di bidang kuliner khas daerah di Weru, Sukoharjo. Meski memiliki potensi produk yang unggul, pemasaran usaha ini masih terbatas karena minimnya pemanfaatan teknologi digital. Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan pendampingan kepada UMKM Omah Bunga Tiwul dalam pembuatan dan pengoptimalan Google Maps sebagai media promosi. Metode yang digunakan meliputi observasi, pelatihan, dan praktik langsung bersama pelaku usaha. Hasil dari kegiatan ini adalah terciptanya akun Google Maps aktif untuk UMKM Omah Bunga Tiwul yang dilengkapi dengan informasi lengkap seperti lokasi, jam operasional, ulasan pelanggan, dan foto produk. Selain itu, pelaku usaha diberikan panduan strategis untuk meningkatkan visibilitas dan interaksi pelanggan melalui fitur-fitur Google Maps. Pendampingan ini diharapkan mampu meningkatkan daya saing UMKM dalam menjangkau pasar yang lebih luas serta mendukung pertumbuhan ekonomi lokal.
Pengaruh Kualitas Produk, Daya Tarik Produk, Dan Customer Review Terhadap Minat Beli Konsumen (Studi Kasus: Pinrio Merchandise) Setyaningrum, Dika Anjasmara; Purwanto, Edi; Triatmono, Agus
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7357

Abstract

Penelitian ini bertujuan untuk mengetahui variabel Kualitas Produk (X1), Daya Tarik Produk (X2), dan Customer Review (X3) Terhadap Minat Beli (Y) Konsumen di Pinrio Merchandise. Penelitian ini menggunakan jenis penelitian kuantitatif menggunakan regresi linier berganda yang dianalisis menggunakan software IBM SPSS versi 26 for windows, sedangkan hasil persamaan regresi yang diperoleh adalah Y = 3.336 + 0.331 X1 + 0.206 X2 + 0.321 X3 + e. Data yang digunakan adalah data primer dengan menggunakan populasi dari penelitian ini adalah konsumen Pinrio Merchandise sebanyak 50 konsumen. Jumlah sampel yang diambil dalam penelitian ini menggunakan rumus Yamane sebanyak 44 konsumen. Menggunakan teknik probability sampling dengan jenis simple random sampling. Berdasarkan pada uji instrument penelitian menyatakan bahwa semua data valid dan reliabel. Berdasarkan uji t menunjukkan bahwa variabel Kualitas Produk (X1) thitung (2,377) > ttabel (2.023), maka hipotesis diterima yang berarti terdapat pengaruh secara parsial dan signifikan terhadap Minat Beli (Y). Variabel Daya Tarik Produk (X2) thitung (2,156) > ttabel (2.023), maka hipotesis diterima yang berarti terdapat pengaruh secara parsial dan signifikan terhadap Minat Beli (Y). Variabel Customer Review (X3) thitung (2,868) > ttabel (2.023), maka hipotesis diterima yang berarti terdapat pengaruh secara parsial dan signifikan terhadap Minat Beli (Y). Hasil Uji F diperoleh Fhitung (39,433) > Ftabel (2,61), maka Ho ditolak yang berarti terdapat pengaruh secara simultan dan signifikan variabel Kualitas Produk (X1), Daya Tarik Produk (X2), dan Customer Review (X3) terhadap Minat Beli (Y). Dari ketiga variabel independen yang paling dominan adalah Kualitas Produk (X1). Dari uji koefisien determinasi (R2) diperoleh hasil sebesar 0,728 atau 72,8% membuktikan bahwa variabel Minat Beli (Y) dipengaruhi oleh variabel Kualitas Produk (X1), Daya Tarik Produk (X2), dan Customer Review (X3). Dipengaruhi oleh faktor lain.
PENGARUH HARGA DISKON DAN PROMOSI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA SALON NHABEAUTY DI JOMBOR BENDOSARI SUKOHARJO Setyaningrum, Dian Ftriana; Purwanto, Edi; Triatmono, Agus
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15145

Abstract

The research problem formulated in this study includes: Does the discount price have a significant effect on customer satisfaction at Nhabeauty Salon in Jombor Bendosari Sukoharjo? Does promotion have a significant effect on customer satisfaction at Nhabeauty Salon in Jombor Bendosari Sukoharjo? Does the discount price have a significant effect on customer loyalty at Nhabeauty Salon in Jombor Bendosari Sukoharjo? Does promotion have a significant effect on customer loyalty at Nhabeauty Salon in Jombor Bendosari Sukoharjo? Does customer satisfaction affect customer loyalty at Nhabeauty Salon in Jombor Bendosari Sukoharjo? Does the discount price significantly affect customer loyalty at Nhabeauty Salon in Jombor Bendosari Sukoharjo through customer satisfaction? Does promotion significantly affect customer loyalty at Nhabeauty Salon in Jombor Bendosari Sukoharjo through customer satisfaction? The first hypothesis suggests that the discount price affects customer satisfaction at Nhabeauty Salon in Jombor Sukoharjo as the t-value obtained is 0.026 < t-table 1.660, with a significance level (ρ) of 0.979 (not significant). The second hypothesis, which states that promotion affects customer satisfaction at Nhabeauty Salon in Jombor, is accepted since the t-value obtained is 6.185 with a significance level (ρ) of 0.000 (significant), as the t-value 6.185 > t-table 1.660. The third hypothesis, which states that discount prices affect customer loyalty at Nhabeauty Salon in Jombor Sukoharjo, is proven, with a t-value of 3.949 and a significance level (ρ) of 0.000 (significant). The fourth hypothesis, which states that promotion affects customer loyalty at Nhabeauty Salon in Jombor Sukoharjo, is also proven. This is because the t-value obtained is 6.185 with a significance level (ρ) of 0.000 (significant). The fifth hypothesis, which states that customer satisfaction affects customer loyalty at Nhabeauty Salon in Jombor Sukoharjo, is not proven, as the t-value obtained is 0.340 with a significance level (ρ) of 0.734 (not significant), and the t-value 0.340 < t-table 1.660. The sixth hypothesis, which states that discount prices do not affect customer loyalty through satisfaction, is not proven, as the t-value obtained is 0.025 with a significance level (ρ) of 0.980 (not significant). The seventh hypothesis, which states that promotion affects customer loyalty through satisfaction, is proven. This is because the t-value obtained is 1.787 with a significance level (ρ) of 0.070 (significant). Keywords: Discount Prices, Promotion, Customer Satisfaction, Customer Loyalty
PENGARUH PRODUKTIVITAS, DISIPLIN DAN KINERJA PEGAWAI TERHADAP BESARAN TUNJANGAN PERBAIKAN PENGHASILAN (TPP) (Studi Kasus Pada Aparatur Sipil Negara Sekretariat Daerah Kabupaten Sukoharjo) qomariyah, nurul; Lestari, Sri Isfantin Puji; Triatmono, Agus
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research discusses the influence of employee productivity, discipline and performance on the amount of income improvement allowance (tpp). This research aims to explore and analyze the influence of productivity, discipline and employee performance on the amount of Income Improvement Allowance (TPP) at the Regional Secretariat of Sukoharjo Regency. The main focus of this research is to evaluate the extent to which these factors influence the amount of TPP received by employees, as well as to identify any inconsistencies or problems in implementing the performance appraisal system and providing TPP. The samples were selected using a random method or random sampling according to the specified sample size. The number of samples taken in this research was 50 respondents. The results of the research show that there is an influence of Productivity (X1) on the amount of Income Improvement Allowance (Y) for the State Civil Apparatus (ASN) of the Regional Secretariat of Sukoharjo Regency. There is an influence of Discipline (X2) on the amount of income improvement allowance (Y) at the State Civil Apparatus (ASN) of the Regional Secretariat of Sukoharjo Regency. There is an influence of Performance (X3) on the amount of income improvement allowance (Y) at the State Civil Apparatus (ASN) of the Regional Secretariat of Sukoharjo Regency. There is a joint influence of Productivity (X1), Discipline (X2) and Performance (X3) on the amount of income improvement allowance (Y) for the State Civil Apparatus (ASN) of the Regional Secretariat of Sukoharjo Regency. The most dominant variable influencing the amount of income improvement allowance (TPP) at the Sukoharjo Regency Regional Secretariat State Civil Apparatus (ASN) is Discipline (X2).Keywords: productivity, discipline, employee performance, amount of income improvement allowance (tpp).
Penguatan Brand Identity Melalui Re-desain Kemasan Produk pada UMKM Ayam Tim/Goreng Ibu Hj. Ami di Sukoharjo Agustintia, Dwinda; Prabawa, Santosa Tri; Triatmono, Agus
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 4 No 1 (2025): Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v4i1.153

Abstract

Kemasan merupakan elemen penting dalam membangun identitas merek (brand identity) sebuah usaha mikro, kecil, dan menengah (UMKM), terutama dalam sektor kuliner yang sangat kompetitif. Pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing UMKM Ayam Goreng Ibu Hj. Ami di Sukoharjo melalui re-desain kemasan produk berbasis prinsip komunikasi visual dan psikologi warna. Kegiatan ini dilakukan melalui pendekatan partisipatif yang melibatkan observasi lapangan, diskusi terfokus (FGD), dan evaluasi desain kemasan. Hasil kegiatan menunjukkan bahwa desain kemasan baru yang lebih modern, informatif, dan merepresentasikan nilai lokal mampu meningkatkan daya tarik visual dan potensi pemasaran produk. Program ini juga berhasil meningkatkan pemahaman pelaku UMKM terhadap pentingnya kemasan sebagai media komunikasi dan pembentuk citra merek. Disarankan agar UMKM terus memperbarui kemasan secara berkala mengikuti tren konsumen dan menjaga konsistensi identitas visual untuk memperkuat positioning di pasar.
PENGARUH HARGA DISKON DAN PROMOSI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA SALON NHABEAUTY DI JOMBOR BENDOSARI SUKOHARJO Setyaningrum, Dian Ftriana; Purwanto, Edi; Triatmono, Agus
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15145

Abstract

The research problem formulated in this study includes: Does the discount price have a significant effect on customer satisfaction at Nhabeauty Salon in Jombor Bendosari Sukoharjo? Does promotion have a significant effect on customer satisfaction at Nhabeauty Salon in Jombor Bendosari Sukoharjo? Does the discount price have a significant effect on customer loyalty at Nhabeauty Salon in Jombor Bendosari Sukoharjo? Does promotion have a significant effect on customer loyalty at Nhabeauty Salon in Jombor Bendosari Sukoharjo? Does customer satisfaction affect customer loyalty at Nhabeauty Salon in Jombor Bendosari Sukoharjo? Does the discount price significantly affect customer loyalty at Nhabeauty Salon in Jombor Bendosari Sukoharjo through customer satisfaction? Does promotion significantly affect customer loyalty at Nhabeauty Salon in Jombor Bendosari Sukoharjo through customer satisfaction? The first hypothesis suggests that the discount price affects customer satisfaction at Nhabeauty Salon in Jombor Sukoharjo as the t-value obtained is 0.026 < t-table 1.660, with a significance level (ρ) of 0.979 (not significant). The second hypothesis, which states that promotion affects customer satisfaction at Nhabeauty Salon in Jombor, is accepted since the t-value obtained is 6.185 with a significance level (ρ) of 0.000 (significant), as the t-value 6.185 > t-table 1.660. The third hypothesis, which states that discount prices affect customer loyalty at Nhabeauty Salon in Jombor Sukoharjo, is proven, with a t-value of 3.949 and a significance level (ρ) of 0.000 (significant). The fourth hypothesis, which states that promotion affects customer loyalty at Nhabeauty Salon in Jombor Sukoharjo, is also proven. This is because the t-value obtained is 6.185 with a significance level (ρ) of 0.000 (significant). The fifth hypothesis, which states that customer satisfaction affects customer loyalty at Nhabeauty Salon in Jombor Sukoharjo, is not proven, as the t-value obtained is 0.340 with a significance level (ρ) of 0.734 (not significant), and the t-value 0.340 < t-table 1.660. The sixth hypothesis, which states that discount prices do not affect customer loyalty through satisfaction, is not proven, as the t-value obtained is 0.025 with a significance level (ρ) of 0.980 (not significant). The seventh hypothesis, which states that promotion affects customer loyalty through satisfaction, is proven. This is because the t-value obtained is 1.787 with a significance level (ρ) of 0.070 (significant). Keywords: Discount Prices, Promotion, Customer Satisfaction, Customer Loyalty
Co-Authors Agustintia, Dwinda Ambarwati, Retnoning Christiawan Hendratmoko Budi Istiyanto Ida Ayu Kade Rachmawati Kusasih Edi Purwanto Lestari, Sri Isfantin Puji Muftiyanto, R. Taufiq Nur Nurul Qomariyah Perdana, Dian Noor Citra Prabawa, Santosa Tri Setyaningrum, Dian Ftriana Setyaningrum, Dika Anjasmara Zia'ul Huda, Elida