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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur
Rismawati, Rika
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Humanities Economics, Econometrics & Finance Social Sciences

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Peningkatan Kepuasan dan Loyalitas Pelanggan Go-jek Melalui Kualitas Pelayanan Rismawati, Rika; Muhammad, Bagus; Dyah Kusumastuti, Anggit
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 4 No 2 (2024): Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v4i2.283

Abstract

Penelitian ini membahas permasalahan terkait penetapan harga, promosi, kondisi permintaan, keselamatan pengemudi (driver) dan pelanggan (customer), fasilitas layanan bagi pelanggan, dan strategi bisnis untuk meningkatkan kualitas layanan guna meningkatkan kepuasan dan loyalitas pelanggan. Metode studi literatur digunakan dalam pendekatan penelitian kualitatif ini dengan menggunakan data sekunder. Data sekunder dikumpulkan melalui berbagai kegiatan kepustakaan seperti membaca, mencatat, dan mengolah bahan penelitian. Setelah itu, data yang diperoleh dianalisa menggunakan analisa deskriptif. Hasil dari studi literatur menunjukkan bahwa peningkatan kepuasan dan loyalitas pelanggan Go-jek dapat dicapai melalui berbagai strategi, termasuk peningkatan kualitas pelayanan yang menjadi faktor kunci yang memengaruhi kepuasan dan loyalitas pelanggan. Dengan memahami faktor dan aspek-aspek dari kualitas pelayanan tersebut, diharapkan Go-jek dapat menciptakan pengalaman pelanggan yang positif dan membangun hubungan yang kuat dengan pelanggan mereka. Ini membantu memastikan bahwa pelanggan tetap puas dan setia terhadap merek, bahkan di tengah persaingan yang ketat.
Analysis of Brand Awareness and Halal Label on Brand Attitude Rismawati, Rika; Komariah, Kokom; Mulia Z, Faizal
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3585

Abstract

This study aims to analyze the effect of brand awareness and halal label on brand attitude of Wardah cosmetic customers in Sukabumi City. The method used is descriptive-analytical approach with quantitative research techniques. Data were collected through observation, interviews, questionnaires, literature study, and documentation, involving 94 respondents who are consumers of Wardah products. Data analysis used multiple correlation analysis and multiple linear regression, supported by partial (t-test) and simultaneous (f-test) significance tests with the help of SPSS 26 software. The results showed that there is a strong relationship between brand awareness and halal labeling on brand attitude, with a correlation value of 0.742. The contribution of the two variables in influencing brand attitude is 88.8%, while 11.2% is influenced by other variables not studied. The t-test reveals that both brand awareness and halal labeling partially have a positive and significant influence on brand attitude. In addition, the results of the f-test show that the two variables simultaneously significantly influence brand attitude
Co-Authors Dyah Kusumastuti, Anggit Faizal Mulia Z Kokom Komariah Muhammad, Bagus