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All Journal Jurnal Pengabdian Masyarakat Nusantara
Moch. Rafie Pratama
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Education Health Professions Social Sciences Other

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Pendampingan Rebranding Logo Dan Kemasan Guna Meningkatkan Penjualan UMKM Opak Gapit Moch. Rafie Pratama; Endang Iryanti
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.328

Abstract

Micro, Small and Medium Enterprises or known as MSMEs are an important sector of the domestic and global economy. The research was conducted in Talang Village, Rejoso District, the subject of this research was Bu Yanti's Opak Gapit MSMEs. Opak Gapit is one of the leading MSMEs in Talang Village. The problem faced by opak gapit is the lack of use of the brand and there are weaknesses in the packaging of opak gapit if it has to be sent out of town. So that it is necessary to rebrand the Opak Gapit MSMEs, the changes made include making a logo, updating the packaging design and taking product photos. The results of that research succeeded in developing packaging in terms of design and functional value. The new design looks more attractive to consumers and up to date when compared to the old design.
Co-Authors Endang Iryanti